North America Mixer, Juicer and Grinder Market Outlook, 2028

A significant kitchen tool that combines the functions of grinding is a mixer juicer. For modern households, this multifunctional device is a necessity because it simplifies meal preparation and promotes a healthy lifestyle. Also it makes easy to blend, chop, and grind different ingredients to make a variety of meals, from smoothies and shakes to purees and batters, with a mixer juicer. Additionally, the juicing feature enables the extraction of wholesome juices from fresh fruits and vegetables, supporting a healthy way of life. To meet diverse kitchen demands, mixer juicers are available in a range of sizes and power levels. Many versions also feature a number of speed settings and accessories for increased versatility. Modern commercial blenders have undergone significant advancements to meet the evolving needs of businesses in the food and beverage industry. One notable improvement is the integration of sound-reducing enclosures, which have become a standard feature in many models. These enclosures are designed to minimize the noise generated during blending operations, addressing a common concern in commercial kitchens and establishments where noise levels can disrupt the ambiance and communication among staff and customers. By effectively dampening the blender's sound output, these enclosures contribute to a quieter and more comfortable working environment. Commercial blenders now often come equipped with computerized controls, enhancing their precision and versatility. These advanced control systems allow users to precisely program blending cycles, adjust blending speeds, and even create custom recipes with ease. This level of automation not only ensures consistency in product quality but also simplifies the blending process, reducing the need for extensive training for kitchen staff. Moreover, some models feature smart sensors and safety mechanisms, further streamlining operations and ensuring that blending tasks are performed efficiently and safely.

According to the research report, “North America Mixer Juicer Grinder Market Outlook, 2028” the market was valued at more than USD 3 Billion in 2022. The combination of variables that are transforming the sector are continuous technological advancements, fueled by customer demand for convenience and a rising emphasis on healthy lives, are at the forefront of this shift. Mixer juicers are now equipped with cutting-edge features and capabilities that were once unimaginable. High-performance motors, advanced blade designs, and precision control systems have become standard, ensuring that consumers can effortlessly blend a wide variety of ingredients, from tough greens to frozen fruits, with ease. Furthermore, the integration of smart technology into these appliances is enabling users to control and monitor their mixer juicers remotely through smartphone apps, offering an unprecedented level of convenience and customization. Another critical factor propelling the market's growth is the increasing focus on health and wellness among consumers in North America. With rising awareness of the importance of a balanced diet and the benefits of fresh, homemade juices and smoothies, mixer juicers have become indispensable tools for those looking to maintain a healthy lifestyle. Consumers are not only seeking appliances that can efficiently extract nutrients from fruits and vegetables but also ones that are easy to clean and maintain, aligning with their commitment to wholesome living. There is a significant shift towards sustainability and environmental consciousness, with consumers opting for mixer juicers that are energy-efficient and made from eco-friendly materials. Many manufacturers are responding to this demand by incorporating energy-saving features and using recyclable materials in their products. The availability of many premium products is also a significant factor for the growth of market.

Based on the geography, the market is segmented in United States, Canada, and Mexico. United States dominate the market in 2022, as it is one of the greatest consumer marketplaces in the world; the United States has a sizable and diversified population. The demand for mixer juicers has been continuously rising as millions of households look for beneficial methods to adopt better practices into their daily lives. In the kitchen appliance sector, American businesses are at the forefront of technical innovation. In order to meet changing consumer wants and tastes, manufacturers consistently create and offer cutting-edge features, clever technology, and user-friendly designs in mixer juicers. A developed e-commerce environment in the United States makes it simple for customers to research and buy mixer juicers online. This convenience has greatly increased access to a variety of goods and brands, which has fueled market expansion. The Canadian mixer and juicer market has been on a consistent expansion trajectory for several years. This growth can be attributed to a combination of factors that reflect changing consumer preferences, evolving lifestyles, and a broader focus on health and wellness. The market is anticipated to grow with more than 5% CAGR from 2023-2028. Mexico is also witnessing a significant growth due to its high demand in both residential and commercial settings.

Based on the product type, the report is distinguished into Mixer grinders and Juicers. When compared to standalone juicers, the mixer grinder has continually dominated the market for kitchen appliances, and this success is due to its versatility, which extends beyond juicing. They are multipurpose gadgets that can handle a variety of jobs in addition to extracting juices, including blending smoothies, preparing pastes, grinding spices, and even kneading bread. Because they can meet a wider range of culinary needs in a single device, mixer grinders are more desirable to consumers. While juicers typically appeal to people who are interested in extracting the juice from fruits and vegetables, mixer grinders draw a larger demographic, including people who require an all-in-one kitchen solution, home cooks, and bakers. The market is segmented on the basis of mixer grinders into Traditional and stand mixers. Traditional mixers, also known as mixer grinders, are common in lots of homes, especially in places like North America where they are an essential component of the culinary tradition. Traditional mixers have the advantage of being flexible enough to handle a variety of tasks because they come with different-sized jars and attachments. The market is further divided into distinct categories based on the various juicers that are available, such as Centrifugal, Masticating, and others (Juice Press, Manual, Pulp Ejection, and Citrus Juicers). By 2022, centrifugal juicers are dominating the North American market. Cold press juicers, which grind and strain produce juice instead of spinning blades like centrifugal juicers do, are more expensive.

The End-users of mixer juicers includes residential sector and commercial sector. In North America, the usage of mixers and juicers is significantly higher in residential sectors compared to commercial ones, resulting in a thriving market for these appliances in residential settings. There has been a growing emphasis on health and wellness among North American consumers, prompting many individuals and families to adopt healthier eating habits. Mixers and juicers are essential tools for preparing fresh and nutritious homemade beverages, such as smoothies and juices, aligning perfectly with this health-conscious lifestyle. The culinary culture in North America places a strong emphasis on homemade meals and experimentation in the kitchen. Mixers and juicers play a pivotal role in this culture, not only for making juices and smoothies but also for blending ingredients in a wide variety of recipes, including soups, sauces, salad dressings, and even desserts. This versatility makes these appliances indispensable in residential kitchens. The convenience of owning a mixer and juicer at home has led to a significant shift away from purchasing pre-packaged and processed foods and beverages. As consumers seek to have more control over the quality and content of their meals and drinks, they turn to these appliances to prepare fresh, customized, and preservative-free options. While commercial sectors such as restaurants, cafes, and juice bars also utilize mixers and juicers, the sheer number of households in North America far outweighs the commercial demand, making the residential market substantially larger.

The mixer and juicer market is segmented into distributional channel, which includes online and offline modes. As of 2023, mixers and juicers dominate the offline channel, boasting the largest market size, owing to a well-established tradition of consumers physically visiting stores, both large retailers and specialized appliance shops, to make their purchasing decisions. Shoppers often prefer the tactile experience of inspecting appliances, seeking expert guidance from in-store staff, and immediate product availability. However, the landscape is rapidly evolving, and from 2023 to 2028, there is a significant shift anticipated towards online channels due to the increasing digitization and the widespread availability of high-speed internet has made online shopping more accessible and convenient, particularly for tech-savvy and time-conscious consumers. The COVID-19 pandemic accelerated the adoption of e-commerce as consumers turned to online platforms for safety and convenience. The online marketplace offers a broader product selection, enabling consumers to compare prices, features, and customer reviews easily, leading to more informed purchase decisions. Additionally, e-commerce platforms often feature exclusive deals and promotions, further enticing consumers to make their mixer and juicer purchases online. The anticipated large CAGR in the online channel from 2023 to 2028 signifies the changing dynamics of consumer behavior, as more individuals shift towards the convenience and accessibility of online shopping, gradually reshaping the market landscape for mixers and juicers.

Companies Covered in this report:

Robert Bosch GmbH, Panasonic Holdings Corporation, Koninklijke Philips N.V., Whirlpool Corporation, Electrolux AB, Breville Group Ltd, Sub-Zero Group, Inc. , Spectrum Brands Holdings, Inc. , Haier Group Corporation, Gorenje , Arçelik A.Ş., Smeg Group S.p.A, Groupe SEB, Hamilton Beach Brands Holding Company.

Considered in this report:

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• North America Mixer Juicer Grinder Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in this report:

• United States
• Canada
• Mexico

By Product:

• Mixer Grinder
• Juicer

By Mixer Grinder:

• Traditional Mixer
• Stand Mixer

By Juicer:

• Centrifugal juicer
• Masticating juicer
• Others (Juice Press, Manual Juicer, Pulp Ejection Juicer, Citrus Juicers)

By End-User

• Residential
• Commercial

By Distributional Channel

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Mixer, Juicer and Grinder market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.