Connected Gym Equipment Market - Global Forecast 2025-2032

The connected gym equipment market is advancing rapidly as organizations seek digital solutions that enhance data integration, operational efficiency, and user personalization. As the fitness landscape evolves, executive leadership is reassessing procurement and technology investments to support organizational agility and resilient service delivery models.

Market Snapshot: Connected Gym Equipment Market

The connected gym equipment market is projected to grow from USD 1.64 billion in 2024 to USD 1.85 billion in 2025, ultimately reaching USD 4.66 billion by 2032, reflecting a CAGR of 13.93%.

Scope & Segmentation

• Equipment Types: Cardio machines such as treadmills, rowing machines, stationary bikes, and ellipticals are foundational for introducing digital tracking and integration. Strength and functional training systems, including resistance bands and smart benches, address increasing demand for diverse training modalities and adapt to evolving workout preferences among commercial and home users.
• Connectivity Solutions: Bluetooth, Wi-Fi, NFC, and RFID technologies enable seamless device communication, support real-time data analytics, and facilitate interoperability within connected gym equipment systems. These solutions are vital for operational management, both in centralized gym locations and distributed environments like residences or hospitality facilities.
• End User Segments: Deployment spans commercial gyms, boutique studios, corporate fitness programs, hospitality venues, and residential use cases, each with distinct requirements for technology integration, content curation, and operational customization to optimize fitness experiences.
• Distribution Channels: Distribution is diversified through specialty retailers, sporting goods outlets, direct sales, and e-commerce, enabling manufacturers and suppliers to reach multiple buyer segments and align with evolving purchasing behaviors.
• Regional Dynamics: The market analysis covers the Americas, Europe, Middle East & Africa, and Asia-Pacific. This encompasses nuanced sub-regional perspectives for North America, Latin America, Africa, the Middle East, and APAC, allowing stakeholders to tailor supply chain strategies and product localization to compliance, logistical, and cultural factors that impact adoption.
• Industry Players: Leading participants include ConnectFit, EGYM, Nautilus, Precor, iFIT, Johnson Health Tech, Life Fitness, Peloton, TECHNOGYM, and Tempo. More than twenty additional competitors are active, creating a landscape of differentiated offerings and ongoing innovation.

Key Takeaways: Competitive Dynamics & Emerging Strategies

• Organizations are aligning hardware with adaptable software ecosystems to deliver unified user journeys and recurring value across the fitness equipment lifecycle.
• Ensuring data privacy, secure technology integration, and proactive management of connected solutions is central to maintaining sector relevance and protecting user and organizational data.
• Strategic partnerships are reshaping market entry and expansion routes, bringing together equipment developers, digital content providers, and integration specialists to foster engagement and generate new service models.
• Cardio and strength systems are increasingly differentiated—cardio solutions focus on advanced telemetry and interactive media, while strength platforms emphasize modular design for enhanced training flexibility.
• Region-specific approaches consider local user expectations, content preferences, and diverse regulatory requirements, necessitating nuanced supply chain structures and compliance frameworks for effective market presence.

Tariff Impact on Supply Chains and Sourcing

Recent U.S. tariff shifts in 2025 are impacting sourcing strategies and overall cost structures. To minimize risk, suppliers are scaling local assembly operations and engaging in vertical integration. Service-driven business models are also emerging to accommodate pricing pressures, while organizations adopt flexible contract terms and proactive scenario planning to sustain supplier relationships and ensure continuity despite evolving regulatory dynamics.

Methodology & Data Sources

This research integrates primary interviews, technical evaluations, and scenario analyses. Findings are supported by insights from product leaders, operational managers, and channel partners, and validated with targeted workshops examining regulatory, intellectual property, and product development trends.

Why This Report Matters

• Equips executive leaders to evaluate technology-driven shifts in gym equipment infrastructure, guiding investment decisions across hardware, software, and integrated service opportunities.
• Clarifies essential technology, operational, and geographic factors, informing targeted go-to-market planning for established brands and new entrants.
• Provides actionable guidance for building resilient supply chains, maintaining compliance, and diversifying revenue streams in a rapidly changing sector.

Conclusion

Sustained success in the connected gym equipment market relies on digital integration, agile strategies, and tailored regional approaches. Decision-makers who champion flexible solutions and adaptive engagement models will be well-positioned to build robust, future-ready partnerships.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.