Gifts Retailing Market - Global Forecast 2025-2032

The gifts retailing market is undergoing rapid transformation, shaped by evolving consumer preferences, continuous digital innovation, and a renewed focus on sustainability. Senior decision-makers require in-depth insights to anticipate trends and optimize strategy in this dynamic sector.

Market Snapshot: Gifts Retailing Market Size and Growth Trajectory

The gifts retailing market grew from USD 14.12 billion in 2024 to USD 14.97 billion in 2025 and is projected to reach USD 22.64 billion by 2032, at a CAGR of 6.08%. This sustained momentum reflects robust demand drivers such as the rise of digital gifting, expansion of omnichannel platforms, and advancements in personalization technologies. The market’s growth potential is amplified by cross-regional adoption and the continuous evolution of supply chain structures to address global disruptions.

Scope & Segmentation

• Product Categories: Apparel (children’s, men's, women's), beauty products (fragrance, makeup, skincare), gift cards (eGift, prepaid), home decor (decorative accessories, kitchenware), jewelry (costume, fine), toys and games (board, educational, electronic).
• Distribution Channels: Department stores, gift shops, specialty retailers, brand websites, online marketplaces.
• End Users: Children, teens, toddlers, men, women.
• Regional Coverage: Americas (North America, Latin America), Europe (Western, Eastern), Middle East, Africa, Asia-Pacific (including China, India, Japan, Australia, Southeast Asia).
• Key Technologies & Trends: Artificial intelligence, mobile apps, omnichannel retail, augmented reality, influencer marketing, data analytics, sustainability initiatives.
• Leading Companies Covered: Amazon.com, Inc., Walmart Inc., Alibaba Group Holding Limited, eBay Inc., Etsy, Inc., Target Corporation, The Michaels Companies, Inc., 1-800-FLOWERS.COM, Inc., Party City Holdco Inc., Build-A-Bear Workshop, Inc.

Key Takeaways

• Personalization powered by data analytics and AI is becoming a core differentiator, driving curated product discovery and deeper customer engagement across both online and offline channels.
• Omnichannel strategies that seamlessly bridge digital and in-store experiences are essential for brands aiming to capture modern gifting behaviors and improve loyalty across diverse demographics.
• Sustainability and ethical sourcing have moved from marketing concepts to operational imperatives, with transparency and eco-friendly packaging now influencing purchasing decisions and loyalty.
• Experiential retail, including interactive installations and augmented reality, is reshaping brick-and-mortar locations into engagement venues, elevating the emotional impact of in-person gifting moments.
• The emergence of subscription models and digital gift vouchers offers convenience to consumers and creates recurring revenue streams, catering to rapidly changing household structures and lifestyle needs.

Tariff Impact: Navigating the 2025 U.S. Tariff Landscape

• Adjustment of U.S. tariffs in 2025 is intensifying focus on supply chain resilience, resulting in the adoption of regional manufacturing partnerships and vendor diversification.
• Retailers are leveraging nearshoring, dynamic inventory practices, and strategic collaborations with third-party logistics to reduce exposure to cost fluctuations.
• Price sensitivities are influencing new pricing models and the need to balance profitability with consumer demand for value, driving agile sourcing strategies across the gifts retailing ecosystem.

Methodology & Data Sources

This report applies a mixed-methods approach, including primary qualitative interviews with industry stakeholders, robust quantitative surveys, and analysis of secondary sources like regulatory filings, trade publications, and company reports. Advanced statistical methods and thematic analysis have been deployed to ensure accuracy and actionable segmentation aligned with industry practices.

Why This Report Matters

• Actionable insights equip senior decision-makers to anticipate disruptive trends and align resources effectively across retail and supply chain operations.
• Region- and category-specific intelligence enables targeted strategy development for portfolio optimization, risk mitigation, and sustainable growth.
• In-depth analysis provides a structured roadmap for navigating tariff impacts, technology adoption, and evolving consumer behaviors.

Conclusion

The gifts retailing sector is poised for significant transformation as technology, sustainability, and omnichannel capabilities converge. Leveraging these strategic insights supports optimized investment and competitive advantage in a shifting landscape.

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