Oats Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The oats market attained a volume of 29.87 Million Tons as of 2024 and is anticipated to grow at a CAGR of 3.80% during the forecast period of 2025 to 2034. The global oats market is mainly driven by the growing consumer demand for healthy and nutritious food, as oats are known for their high fiber content and health benefits. The market is thus expected to reach a volume of nearly 43.37 Million Tons by 2034.

Oats Market Growth

The global market for oats is witnessing strong growth due to trends of health-conscious consumers and rising demand for plant-based foods. The health benefits of oats, including their high fiber content and heart-healthy nature, have become more widely known among consumers, resulting in high demand for oat-based products such as oat milk, granola, and snacks. Furthermore, the increasing popularity of plant-based diets is driving demand for oats as a varied and healthful ingredient used in multiple plant-based food products, thereby driving the growth of oats market.

Firms are taking advantage of these trends by launching new oat-based products to meet changing consumer tastes. For example, Purely Elizabeth, a natural foods company, added organic oat granola and snacks to its product line, which led to a 56% year-over-year sales boost in the first quarter of 2024. Likewise, Life Health Foods introduced So Good OAT plant-based milk in India in December 2023, capitalizing on the increasing popularity of dairy alternatives. These market developments and product innovations are helping firms secure a greater portion of the emerging oats market.

Key Trends and Recent Developments

The market for oats is expanding with increasing plant-based diets, clean label demand, technology-enabled production enhancements, and premium, artisanal interest - led by health-oriented, quality-demanding consumers, thus shaping the oats market dynamics and trends.

February 2025

Marico launched Saffola Cuppa Oats, a quick 4-minute snack combining oats, millets, and multigrain bites in Magic Masala and Spicy Mexicana flavors. It’s high in fiber, protein, and free from maida, additives, and palm oil.

January 2024

Quaker launched Instant Oats, a 3-minute snack in Herby Cheese, Masala Magic, and Mixed Berries flavors. Backed by 146 years of nutrition expertise, it offers whole grain energy, protein, and fiber, catering to growing demand for tasty, convenient, nutritious snacks.

June 2023

SunOpta and Seven Sundays launched the first-ever oat protein cereal using upcycled OatGold™, a byproduct of oat milk. Available in four flavors, it offers 5g of plant-based protein per serving, promoting sustainability and innovation in breakfast foods.

September 2022

PepsiCo India launched Quaker Oats Muesli in Fruit & Nut and Berries & Seeds variants, entering the ready-to-eat cereal market. Tapping into rising health and convenience trends, it aligns with the breakfast cereals category’s 6-8% CAGR growth.

Rise in Plant-Based Diets

Demand for oat products is growing with the growth of plant-based diets. Oats offer a nutritious, versatile substitute for dairy and meat, propelling innovations such as oat milk, oat-based snacks, and plant-based meals to meet the needs of the health-conscious and eco-conscious consumer, thus pushing the growth of the oats market.

Clean Label Movement

Consumers are increasingly demanding products with simple, natural ingredients, driving the clean label movement. The trend is forcing players in the oats market to provide products with no artificial additives and preservatives, which are more transparent and appealing to healthy consumers who value authenticity and minimal processing in food.

Technological Advancements

Technological changes in production and supply chain procedures are maximizing oats production. Artificial intelligence and internet of things technologies are implemented to enhance efficiency, quality, and traceability. These advancements simplify operations, minimize waste, and provide enhanced product quality, enabling companies to address increasing demand for oats-derived products from consumers, thereby helping to create new trends in the oats market.

Growth in Artisanal & Premium Oat Products

The market for oats is seeing a transition towards premium and artisanal oat products. There is growing interest in small-batch, high-quality oats, like organic or sustainably produced oats. This movement addresses the increasing demand for luxury and distinctive food products with higher taste and nutritional quality.

Oats Market Trends

The market for oats is experiencing new trends that focus on changing consumer demands and sustainability initiatives. One such distinct trend is the development of functional oats, which are enriched with additional nutrients such as probiotics, vitamins, and adaptogens, targeting wellness-oriented consumers who want additional health benefits beyond nutritional value.

Another significant trend is the application of oats in personal care and beauty products, including oat-based skincare brands and shampoos, fueled by oats' calming, anti-inflammatory effects. This shift into the personal care industry is generating new sources of revenue and broadening uses of oats in the market, thereby shaping new trends in the oats market. Both trends underscore the diversification of oats from a long-standing food ingredient to a multiple-purpose ingredient within health and wellbeing industries, setting new paths of innovation and growth.

Oats Industry Segmentation

The Expert Market Research’s report titled “Oats Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Flakes
• Flour
• Bran
• Others

Market Breakup by Application

• Food Use
• Feed Use
• Others

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Oats Market Share

Oats are acquiring substantial momentum in food, feed, and other applications on account of their utility and health benefits. As per global oats market analysis, food use is expanding as oats are being added to breakfast cereals, snacks, and bakery foods, driven by demand from consumers for fiber-containing and heart-healthy foods. Feed use is growing as oats are used as a healthy choice for animals, especially horses and poultry, due to their high digestibility and energy value.

According to global oats industry analysis, oats are being incorporated in personal care items and nutraceuticals due to their skin-soothing and anti-inflammatory properties. The multi-functional application of oats is making them a precious ingredient throughout industries, driving consistent demand and innovation in varied segments.

Competitive Landscape

Leading oats market players are looking to extend product portfolios with new, innovative, health-oriented products. They are distinguishing themselves through clean-label ingredients, added functional value such as high protein or probiotics, and specific diets like gluten-free or vegan. Oats companies are also spending on sustainable sourcing and upcycled oats to attract environmentally friendly consumers. By marrying nutrition, convenience, and sustainability, brands are emerging as premium, health-oriented options in a competitive and changing marketplace.

Grain Millers, Inc.

Grain Millers was established in 1986 and is located in the United States. They produce rolled oats, oat flakes, and oat flour. Their focus is quality and sustainability and appeals to customers who are concerned about health. They look for healthy, innovative, and clean-label ingredients with which to add nutrition to cereals, snack foods, and baked goods.

The Quaker Oats Company

Founded in 1901 and headquartered in the United States, The Quaker Oats Company has a broad portfolio of oat-based foods, such as instant oats, oatmeal, and granola. With its strong brand reputation, Quaker attracts consumers with convenient, healthy, and delicious breakfast options, highlighting fiber and heart health.

Swedish Oat Fiber AB

Established in 1995 in Sweden, Swedish Oat Fiber is involved in the manufacture of oat fiber and functional ingredients. Its products include oat bran and oat fibers applied in baked foods, dietary supplements, and animal nutrition. It appeals to consumers by providing environmentally friendly, high-fiber, and gluten-free options.

General Mills Inc.

Established in 1866 with headquarters located in the United States, General Mills provides different oat-based products under brands such as Cheerios and Nature Valley. With an emphasis on sustainability, health, and convenience, they target families seeking healthy breakfast options, supported by strong brand recognition.