According to the report the global soft drinks market reached a value of USD 438.88 billion in 2022. Aided by changing consumer preferences, the advent of healthier beverage alternatives, and robust marketing strategies, the market is projected to further grow at a CAGR of 5.10% between 2023 and 2028 to reach a value of USD 591.51 billion by 2028.
Soft drinks, commonly termed as non-alcoholic beverages, primarily include carbonated drinks, juices, iced tea, and energy drinks. These beverages have historically been an integral part of social and dining occasions across cultures. However, with evolving consumer awareness and lifestyle shifts, soft drinks are not just thirst quenchers but have become expressions of personal choices, health preferences, and even, at times, social status.
The global surge in health awareness is adding value to the soft drinks market size. Consumers, more informed than ever about the adverse effects of excessive sugar intake and artificial additives, are leaning towards beverages with reduced sugar, natural ingredients, or added health benefits. Consequently, manufacturers are innovating, resulting in an expanded portfolio that includes zero-sugar variants, fortified drinks, and beverages with organic ingredients.
Marketing, too, plays a paramount role in soft drinks market expansion. With global players investing heavily in advertising campaigns, endorsements, and event sponsorships, the visibility and appeal of soft drinks have soared. Brands are no longer selling just beverages but are promoting lifestyles, aspirations, and experiences, thus deepening their connection with consumers.
Moreover, sustainability has taken centre-stage. With increasing consumer cognizance about environmental concerns, brands are under pressure to adopt sustainable packaging solutions. From bio-degradable plastics to returnable glass bottles, the emphasis is on reducing the ecological footprint of beverage consumption.
Diversification in the soft drinks category is another pivotal soft drinks market growth driver. Beyond the conventional carbonated drinks, there's a substantial uptick in demand for functional beverages-those enriched with vitamins, minerals, and other nutrients. Sports and energy drinks, catering to the fitness-conscious segment, have carved a lucrative niche, given the rising trend of fitness and athleticism globally.
In the backdrop of these trends, the non-carbonated drinks segment, especially fruit and vegetable juices, is seeing an accelerated growth. Their natural and health-centric image makes them a preferred choice for those seeking both taste and nutrition, fuelling the soft drinks market demand.
These high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of our these reports today.
*The publisher always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Soft drinks, commonly termed as non-alcoholic beverages, primarily include carbonated drinks, juices, iced tea, and energy drinks. These beverages have historically been an integral part of social and dining occasions across cultures. However, with evolving consumer awareness and lifestyle shifts, soft drinks are not just thirst quenchers but have become expressions of personal choices, health preferences, and even, at times, social status.
The global surge in health awareness is adding value to the soft drinks market size. Consumers, more informed than ever about the adverse effects of excessive sugar intake and artificial additives, are leaning towards beverages with reduced sugar, natural ingredients, or added health benefits. Consequently, manufacturers are innovating, resulting in an expanded portfolio that includes zero-sugar variants, fortified drinks, and beverages with organic ingredients.
Marketing, too, plays a paramount role in soft drinks market expansion. With global players investing heavily in advertising campaigns, endorsements, and event sponsorships, the visibility and appeal of soft drinks have soared. Brands are no longer selling just beverages but are promoting lifestyles, aspirations, and experiences, thus deepening their connection with consumers.
Moreover, sustainability has taken centre-stage. With increasing consumer cognizance about environmental concerns, brands are under pressure to adopt sustainable packaging solutions. From bio-degradable plastics to returnable glass bottles, the emphasis is on reducing the ecological footprint of beverage consumption.
Diversification in the soft drinks category is another pivotal soft drinks market growth driver. Beyond the conventional carbonated drinks, there's a substantial uptick in demand for functional beverages-those enriched with vitamins, minerals, and other nutrients. Sports and energy drinks, catering to the fitness-conscious segment, have carved a lucrative niche, given the rising trend of fitness and athleticism globally.
In the backdrop of these trends, the non-carbonated drinks segment, especially fruit and vegetable juices, is seeing an accelerated growth. Their natural and health-centric image makes them a preferred choice for those seeking both taste and nutrition, fuelling the soft drinks market demand.
Market Segmentation
The market can be divided based on product, type, packaging, distribution channel, and region.Market Segmentation
- Carbonated
- Non-carbonated
- Energy and Sports Drinks
Market Segmentation
- Low/No Calorie
- Regular
- Mid Calorie
Market Segmentation
- Plastic Bottle
- Metal Cans
- Glass Bottle
- Board Cartons and Boxes
- Others
Market Segmentation
- Supermarket and Hypermarket
- Convenience Store
- HoReCa
- Online
- Others
Market Segmentation
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global soft drinks companies. Some of the major key players explored in the report are as follows:- PepsiCo, Inc.
- The Coca-Cola Company
- Nestlé S.A.
- Unilever Plc
- Asahi Group Holdings Ltd.
- Dr. Pepper Snapple Group
- Kofola Ceskoslovensko, A.S.
- Monster Beverage Corporation
- Arizona Beverages USA
- Britvic Plc
- Red Bull GmbH
- Others
About the Publisher
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.These high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of our these reports today.
*The publisher always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions7 Opportunities and Challenges in the Market16 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
6 Market Snapshot
8 Global Soft Drinks Market Analysis
9 North America Soft Drinks Market Analysis
10 Europe Soft Drinks Market Analysis
11 Asia Pacific Soft Drinks Market Analysis
12 Latin America Soft Drinks Market Analysis
13 Middle East and Africa Soft Drinks Market Analysis
14 Market Dynamics
15 Competitive Landscape
Companies Mentioned
- PepsiCo Inc.
- The Coca-Cola Company
- Nestlé S.A.
- Unilever Plc
- Asahi Group Holdings Ltd.
- Dr. Pepper Snapple Group
- Kofola Ceskoslovensko A.S.
- Monster Beverage Corporation
- Arizona Beverages USA
- Britvic Plc
- Red Bull GmbH
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 155 |
| Published | October 2023 |
| Forecast Period | 2023 - 2028 |
| Estimated Market Value ( USD | $ 452.92 Billion |
| Forecasted Market Value ( USD | $ 591.91 Billion |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
