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Global In-App Advertising Market by Type (Banner Ads, Interstitial Ads, Native Ads), Platform (Android, iOS), Application - Forecast 2024-2030

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    Report

  • 187 Pages
  • March 2024
  • Region: Global
  • 360iResearch™
  • ID: 5889974
1h Free Analyst Time
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The In-App Advertising Market size was estimated at USD 160.75 billion in 2023, USD 180.95 billion in 2024, and is expected to grow at a CAGR of 12.96% to reach USD 377.25 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the In-App Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the In-App Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the In-App Advertising Market, highlighting leading vendors and their innovative profiles. These include Adscompass Sp. z o.o, Amazon.com Inc., Amobee, Inc., Apple, Inc., AppLovin Corporation, Bidease inc., BYYD Inc., Chartboost, Inc., Coalition Technologies LLC, Glispa GmbH, Google LLC by Alphabet Inc., Hitapps, InMobi, InMobi Pte. Ltd., ironSource Ltd., Leadbolt, Microsoft Corporation, PubMatic Inc., Smaato, Inc., The Rubicon Project, Inc., TUNE, Inc., and Verizon Communications Inc.

Market Segmentation & Coverage

This research report categorizes the In-App Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Banner Ads
    • Interstitial Ads
    • Native Ads
    • Rich Media Ads
    • Video Ads
  • Platform
    • Android
    • iOS
  • Application
    • Entertainment
    • Gaming
    • News
    • Online Shopping
    • Payment & Ticketing
    • Social
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the In-App Advertising Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the In-App Advertising Market?
  3. What are the technology trends and regulatory frameworks in the In-App Advertising Market?
  4. What is the market share of the leading vendors in the In-App Advertising Market?
  5. Which modes and strategic moves are suitable for entering the In-App Advertising Market?

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. In-App Advertising Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing focus of advertisers and marketers to increase brand awareness
5.1.1.2. Growing use of social media among youth population
5.1.1.3. Potential use of banner ads coupled with high returns on investments
5.1.2. Restraints
5.1.2.1. Fraudsters and ad blockers impacting the performance
5.1.3. Opportunities
5.1.3.1. Increasing spending of businesses on in-app advertisements owing to their click-through rate
5.1.3.2. Increasing focus on data privacy and developing enhanced advertising solutions
5.1.4. Challenges
5.1.4.1. Concerns associated with tracking post view conversations
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. In-App Advertising Market, by Type
6.1. Introduction
6.2. Banner Ads
6.3. Interstitial Ads
6.4. Native Ads
6.5. Rich Media Ads
6.6. Video Ads
7. In-App Advertising Market, by Platform
7.1. Introduction
7.2. Android
7.3. iOS
8. In-App Advertising Market, by Application
8.1. Introduction
8.2. Entertainment
8.3. Gaming
8.4. News
8.5. Online Shopping
8.6. Payment & Ticketing
8.7. Social
9. Americas In-App Advertising Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific In-App Advertising Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa In-App Advertising Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Adscompass Sp. z o.o
13.1.2. Amazon.com Inc.
13.1.3. Amobee, Inc.
13.1.4. Apple, Inc.
13.1.5. AppLovin Corporation
13.1.6. Bidease inc.
13.1.7. BYYD Inc.
13.1.8. Chartboost, Inc.
13.1.9. Coalition Technologies LLC
13.1.10. Glispa GmbH
13.1.11. Google LLC by Alphabet Inc.
13.1.12. Hitapps
13.1.13. InMobi
13.1.14. InMobi Pte. Ltd.
13.1.15. ironSource Ltd.
13.1.16. Leadbolt
13.1.17. Microsoft Corporation
13.1.18. PubMatic Inc.
13.1.19. Smaato, Inc.
13.1.20. The Rubicon Project, Inc.
13.1.21. TUNE, Inc.
13.1.22. Verizon Communications Inc.
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
List of Figures
FIGURE 1. IN-APP ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. IN-APP ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. IN-APP ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. IN-APP ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. IN-APP ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. IN-APP ADVERTISING MARKET DYNAMICS
FIGURE 7. IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
FIGURE 10. IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 12. IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. IN-APP ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. IN-APP ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
List of Tables
TABLE 1. IN-APP ADVERTISING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
TABLE 3. IN-APP ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 6. IN-APP ADVERTISING MARKET SIZE, BY BANNER ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 7. IN-APP ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. IN-APP ADVERTISING MARKET SIZE, BY NATIVE ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. IN-APP ADVERTISING MARKET SIZE, BY RICH MEDIA ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. IN-APP ADVERTISING MARKET SIZE, BY VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 12. IN-APP ADVERTISING MARKET SIZE, BY ANDROID, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. IN-APP ADVERTISING MARKET SIZE, BY IOS, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 15. IN-APP ADVERTISING MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. IN-APP ADVERTISING MARKET SIZE, BY GAMING, BY REGION, 2018-2030 (USD MILLION)
TABLE 17. IN-APP ADVERTISING MARKET SIZE, BY NEWS, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. IN-APP ADVERTISING MARKET SIZE, BY ONLINE SHOPPING, BY REGION, 2018-2030 (USD MILLION)
TABLE 19. IN-APP ADVERTISING MARKET SIZE, BY PAYMENT & TICKETING, BY REGION, 2018-2030 (USD MILLION)
TABLE 20. IN-APP ADVERTISING MARKET SIZE, BY SOCIAL, BY REGION, 2018-2030 (USD MILLION)
TABLE 21. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 22. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 23. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 24. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 25. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 26. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 27. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 28. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 29. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 30. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 31. CANADA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 32. CANADA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 33. CANADA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 34. MEXICO IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 35. MEXICO IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 36. MEXICO IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 37. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 38. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 39. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 40. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 41. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 42. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 43. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 44. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 45. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 46. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 47. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 48. CHINA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 49. CHINA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 50. CHINA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 51. INDIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 52. INDIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 53. INDIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 54. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 55. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 56. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 57. JAPAN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 58. JAPAN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 59. JAPAN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 60. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 61. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 62. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 63. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 64. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 65. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 66. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 67. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 68. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 69. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 70. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 71. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 72. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 73. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 74. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 75. THAILAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 76. THAILAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 77. THAILAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 78. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 79. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 80. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 81. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 82. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 83. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 84. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 85. DENMARK IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 86. DENMARK IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 87. DENMARK IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 88. EGYPT IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 89. EGYPT IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 90. EGYPT IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 91. FINLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 92. FINLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 93. FINLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 94. FRANCE IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 95. FRANCE IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 96. FRANCE IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 97. GERMANY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 98. GERMANY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 99. GERMANY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 100. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 101. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 102. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 103. ITALY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 104. ITALY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 105. ITALY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 106. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 107. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 108. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 109. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 110. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 111. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 112. NORWAY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 113. NORWAY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 114. NORWAY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 115. POLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 116. POLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 117. POLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 118. QATAR IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 119. QATAR IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 120. QATAR IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 121. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 122. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 123. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 124. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 125. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 126. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 127. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 128. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 129. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 130. SPAIN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 131. SPAIN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 132. SPAIN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 133. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 134. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 135. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 136. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 137. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 138. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 139. TURKEY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 140. TURKEY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 141. TURKEY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 142. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 143. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 144. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 145. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 146. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 147. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 148. IN-APP ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
TABLE 149. IN-APP ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
TABLE 150. IN-APP ADVERTISING MARKET LICENSE & PRICING

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adscompass Sp. z o.o
  • Amazon.com Inc.
  • Amobee, Inc.
  • Apple, Inc.
  • AppLovin Corporation
  • Bidease inc.
  • BYYD Inc.
  • Chartboost, Inc.
  • Coalition Technologies LLC
  • Glispa GmbH
  • Google LLC by Alphabet Inc.
  • Hitapps
  • InMobi
  • InMobi Pte. Ltd.
  • ironSource Ltd.
  • Leadbolt
  • Microsoft Corporation
  • PubMatic Inc.
  • Smaato, Inc.
  • The Rubicon Project, Inc.
  • TUNE, Inc.
  • Verizon Communications Inc.

Methodology

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Table Information

Report AttributeDetails
No. of Pages187
PublishedMarch 2024
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 180.95 Billion
Forecasted Market Value ( USD ) by 2030 $ 377.25 Billion
Compound Annual Growth Rate12.9%
Regions CoveredGlobal

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