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In-App Advertising Market by Type, Platform, Application - Global Forecast 2025-2030

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    Report

  • 187 Pages
  • October 2024
  • Region: Global
  • 360iResearch™
  • ID: 5889974
UP TO OFF until Dec 31st 2024
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The In-App Advertising Market grew from USD 160.75 billion in 2023 to USD 180.95 billion in 2024. It is expected to continue growing at a CAGR of 12.96%, reaching USD 377.25 billion by 2030.

In-app advertising encompasses promotional content displayed within mobile applications, ranging from banners to interactive video ads. Its scope is expansive, leveraging the ubiquity and user engagement of mobile apps across various niches such as gaming, social networking, and streaming services. The necessity of in-app advertising arises from the increasing mobile device penetration and shift towards app-based smartphone usage, offering advertisers direct access to engaged audiences. Applications are varied, including enhancing brand visibility, driving app monetization for developers, and providing personalized ad experiences rooted in user data insights. The end-use scope spans industries like e-commerce, entertainment, and finance, targeting users with tailored advertisements. Key factors driving growth include the increasing adoption of mobile apps, advancements in programmatic advertising technologies, and the increasing role of artificial intelligence and machine learning in ad personalization and delivery. Emerging privacy regulations and ad-blocking technologies present challenges, necessitating adaptive strategies to ensure compliance without diminishing ad effectiveness. As a result, there's potential in innovations such as augmented reality (AR) ads, which create immersive experiences, and the development of sophisticated analytics platforms offering deep insights into user behavior. To capitalize on these opportunities, marketers should focus on non-intrusive, user-friendly ad formats, prioritize transparency, and optimize ads through continuous A/B testing. Additionally, with growing concerns over data privacy, establishing trust with users by ensuring data protection and offering clear opt-in/out choices is crucial. Challenges include navigating the dynamic regulatory landscape and addressing user concerns over ad intrusiveness. Innovation in areas like contextual advertising, which leverages real-time data to align ads with user moods and environments, presents promising growth avenues. The market is characterized by rapid technological evolution, necessitating agile adaptability and constant innovation to remain competitive and effectively engage ever-demanding consumers.

Understanding Market Dynamics in the In-App Advertising Market

The In-App Advertising Market is rapidly evolving, shaped by dynamic supply and demand trends. These insights provide companies with actionable intelligence to drive investments, develop strategies, and seize emerging opportunities. A comprehensive understanding of market dynamics also helps organizations mitigate political, geographical, technical, social, and economic risks while offering a clearer view of consumer behavior and its effects on manufacturing costs and purchasing decisions.
  • Market Drivers
    • Increasing focus of advertisers and marketers to increase brand awareness
    • Growing use of social media among youth population
    • Potential use of banner ads coupled with high returns on investments
  • Market Restraints
    • Fraudsters and ad blockers impacting the performance
  • Market Opportunities
    • Increasing spending of businesses on in-app advertisements owing to their click-through rate
    • Increasing focus on data privacy and developing enhanced advertising solutions
  • Market Challenges
    • Concerns associated with tracking post view conversations

Exploring Porter’s Five Forces for the In-App Advertising Market

Porter’s Five Forces framework further strengthens the insights of the In-App Advertising Market, delivering a clear and effective methodology for understanding the competitive landscape. This tool enables companies to evaluate their current competitive standing and explore strategic repositioning by assessing businesses’ power dynamics and market positioning. It is also instrumental in determining the profitability of new ventures, helping companies leverage their strengths, address weaknesses, and avoid potential pitfalls.

Applying PESTLE Analysis to the In-App Advertising Market

External macro-environmental factors deeply influence the performance of the In-App Advertising Market, and the PESTLE analysis provides a comprehensive framework for understanding these influences. By examining Political, Economic, Social, Technological, Legal, and Environmental elements, this analysis offers organizations critical insights into potential opportunities and risks. It also helps businesses anticipate changes in regulations, consumer behavior, and economic trends, enabling them to make informed, forward-looking decisions.

Analyzing Market Share in the In-App Advertising Market

The In-App Advertising Market share analysis evaluates vendor performance. This analysis provides a clear view of each vendor’s standing in the competitive landscape by comparing key metrics such as revenue, customer base, and other critical factors. Additionally, it highlights market concentration, fragmentation, and trends in consolidation, empowering vendors to make strategic decisions that enhance their market position.

Evaluating Vendor Success with the FPNV Positioning Matrix in the In-App Advertising Market

The In-App Advertising Market FPNV Positioning Matrix is crucial in evaluating vendors based on business strategy and product satisfaction levels. By segmenting vendors into four quadrants - Forefront (F), Pathfinder (P), Niche (N), and Vital (V) - this matrix helps users make well-informed decisions that best align with their unique needs and objectives in the market.

Strategic Recommendations for Success in the In-App Advertising Market

The In-App Advertising Market strategic analysis is essential for organizations aiming to strengthen their position in the global market. A comprehensive review of resources, capabilities, and performance helps businesses identify opportunities for improvement and growth. This approach empowers companies to navigate challenges in the increasingly competitive landscape, ensuring they capitalize on new opportunities and align with long-term success.

Key Company Profiles

The report delves into recent significant developments in the In-App Advertising Market, highlighting leading vendors and their innovative profiles. These include Adscompass Sp. z o.o, Amazon.com Inc., Amobee, Inc., Apple, Inc., AppLovin Corporation, Bidease inc., BYYD Inc., Chartboost, Inc., Coalition Technologies LLC, Glispa GmbH, Google LLC by Alphabet Inc., Hitapps, InMobi, InMobi Pte. Ltd., ironSource Ltd., Leadbolt, Microsoft Corporation, PubMatic Inc., Smaato, Inc., The Rubicon Project, Inc., TUNE, Inc., and Verizon Communications Inc..

Market Segmentation & Coverage

This research report categorizes the In-App Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:
  • Type
    • Banner Ads
    • Interstitial Ads
    • Native Ads
    • Rich Media Ads
    • Video Ads
  • Platform
    • Android
    • iOS
  • Application
    • Entertainment
    • Gaming
    • News
    • Online Shopping
    • Payment & Ticketing
    • Social
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report provides a detailed overview of the market, exploring several key areas:

  1. Market Penetration: A thorough examination of the current market landscape, featuring comprehensive data from leading industry players and analyzing their reach and influence across the market.
  2. Market Development: The report identifies significant growth opportunities in emerging markets and assesses expansion potential within established segments, providing a roadmap for future development.
  3. Market Diversification: In-depth coverage of recent product launches, untapped geographic regions, significant industry developments, and strategic investments reshaping the market landscape.
  4. Competitive Assessment & Intelligence: A detailed analysis of the competitive landscape, covering market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, technological advancements, and innovations in manufacturing by key market players.
  5. Product Development & Innovation: Insight into groundbreaking technologies, R&D efforts, and product innovations that will drive the market in future.

Additionally, the report addresses key questions to assist stakeholders in making informed decisions:

  1. What is the current size of the market, and how is it expected to grow?
  2. Which products, segments, and regions present the most attractive investment opportunities?
  3. What are the prevailing technology trends and regulatory factors influencing the market?
  4. How do top vendors rank regarding market share and competitive positioning?
  5. What revenue sources and strategic opportunities guide vendors' market entry or exit decisions?

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing focus of advertisers and marketers to increase brand awareness
5.1.1.2. Growing use of social media among youth population
5.1.1.3. Potential use of banner ads coupled with high returns on investments
5.1.2. Restraints
5.1.2.1. Fraudsters and ad blockers impacting the performance
5.1.3. Opportunities
5.1.3.1. Increasing spending of businesses on in-app advertisements owing to their click-through rate
5.1.3.2. Increasing focus on data privacy and developing enhanced advertising solutions
5.1.4. Challenges
5.1.4.1. Concerns associated with tracking post view conversations
5.2. Market Segmentation Analysis
5.3. Porter’s Five Forces Analysis
5.3.1. Threat of New Entrants
5.3.2. Threat of Substitutes
5.3.3. Bargaining Power of Customers
5.3.4. Bargaining Power of Suppliers
5.3.5. Industry Rivalry
5.4. PESTLE Analysis
5.4.1. Political
5.4.2. Economic
5.4.3. Social
5.4.4. Technological
5.4.5. Legal
5.4.6. Environmental
6. In-App Advertising Market, by Type
6.1. Introduction
6.2. Banner Ads
6.3. Interstitial Ads
6.4. Native Ads
6.5. Rich Media Ads
6.6. Video Ads
7. In-App Advertising Market, by Platform
7.1. Introduction
7.2. Android
7.3. iOS
8. In-App Advertising Market, by Application
8.1. Introduction
8.2. Entertainment
8.3. Gaming
8.4. News
8.5. Online Shopping
8.6. Payment & Ticketing
8.7. Social
9. Americas In-App Advertising Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific In-App Advertising Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa In-App Advertising Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.4. Strategy Analysis & Recommendation
List of Figures
FIGURE 1. IN-APP ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. IN-APP ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. GLOBAL IN-APP ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 7. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 8. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
FIGURE 9. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 10. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 11. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 12. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 13. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 14. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 15. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 16. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 17. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 20. IN-APP ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
FIGURE 21. IN-APP ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
List of Tables
TABLE 1. IN-APP ADVERTISING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
TABLE 3. GLOBAL IN-APP ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 6. IN-APP ADVERTISING MARKET DYNAMICS
TABLE 7. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 8. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY BANNER ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY NATIVE ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY RICH MEDIA ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 12. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 14. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY ANDROID, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY IOS, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 17. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY GAMING, BY REGION, 2018-2030 (USD MILLION)
TABLE 19. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY NEWS, BY REGION, 2018-2030 (USD MILLION)
TABLE 20. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY ONLINE SHOPPING, BY REGION, 2018-2030 (USD MILLION)
TABLE 21. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PAYMENT & TICKETING, BY REGION, 2018-2030 (USD MILLION)
TABLE 22. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY SOCIAL, BY REGION, 2018-2030 (USD MILLION)
TABLE 23. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 24. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 25. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 26. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 27. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 28. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 29. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 30. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 31. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 32. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 33. CANADA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 34. CANADA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 35. CANADA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 36. MEXICO IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 37. MEXICO IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 38. MEXICO IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 39. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 40. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 41. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 42. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 43. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 44. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 45. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 46. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 47. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 48. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 49. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 50. CHINA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 51. CHINA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 52. CHINA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 53. INDIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 54. INDIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 55. INDIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 56. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 57. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 58. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 59. JAPAN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 60. JAPAN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 61. JAPAN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 62. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 63. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 64. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 65. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 66. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 67. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 68. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 69. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 70. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 71. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 72. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 73. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 74. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 75. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 76. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 77. THAILAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 78. THAILAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 79. THAILAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 80. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 81. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 82. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 83. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 84. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 85. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 86. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 87. DENMARK IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 88. DENMARK IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 89. DENMARK IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 90. EGYPT IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 91. EGYPT IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 92. EGYPT IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 93. FINLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 94. FINLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 95. FINLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 96. FRANCE IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 97. FRANCE IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 98. FRANCE IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 99. GERMANY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 100. GERMANY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 101. GERMANY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 102. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 103. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 104. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 105. ITALY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 106. ITALY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 107. ITALY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 108. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 109. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 110. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 111. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 112. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 113. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 114. NORWAY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 115. NORWAY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 116. NORWAY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 117. POLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 118. POLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 119. POLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 120. QATAR IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 121. QATAR IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 122. QATAR IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 123. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 124. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 125. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 126. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 127. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 128. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 129. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 130. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 131. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 132. SPAIN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 133. SPAIN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 134. SPAIN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 135. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 136. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 137. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 138. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 139. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 140. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 141. TURKEY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 142. TURKEY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 143. TURKEY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 144. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 145. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 146. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 147. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 148. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
TABLE 149. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 150. IN-APP ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
TABLE 151. IN-APP ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

Companies Mentioned

The leading players in the In-App Advertising Market, which are profiled in this report, include:
  • Adscompass Sp. z o.o
  • Amazon.com Inc.
  • Amobee, Inc.
  • Apple, Inc.
  • AppLovin Corporation
  • Bidease inc.
  • BYYD Inc.
  • Chartboost, Inc.
  • Coalition Technologies LLC
  • Glispa GmbH
  • Google LLC by Alphabet Inc.
  • Hitapps
  • InMobi
  • InMobi Pte. Ltd.
  • ironSource Ltd.
  • Leadbolt
  • Microsoft Corporation
  • PubMatic Inc.
  • Smaato, Inc.
  • The Rubicon Project, Inc.
  • TUNE, Inc.
  • Verizon Communications Inc.

Methodology

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Table Information