Merchandising Units Market - Global Forecast 2025-2032

The merchandising units market is entering a pivotal phase as senior executives refine approaches to in-store and omnichannel engagement. Shifting consumer interaction patterns and technological advancements require decision-makers to adapt their merchandising strategies to maintain relevance in today’s fast-evolving retail environment.

Market Snapshot: Merchandising Units Market Size and Growth

The merchandising units market is poised for notable expansion, with an expected increase from USD 9.20 billion in 2024 to USD 9.98 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.20%. Forecasts suggest the market will reach a value of USD 17.30 billion by 2032. This growth is attributed to the integration of smart display technology, digital ecosystem alignment, and heightened focus on sustainable merchandising. Companies are overhauling frameworks to support display efficiency and operational innovation, fueling a competitive landscape that rewards agile, consumer-focused strategies.

Scope & Segmentation of the Merchandising Units Market

This report offers a comprehensive segmentation of the merchandising units market, enabling targeted strategies across the entire value chain.

• Product Types: Covers display solutions for accessories such as bags, belts, and jewelry. Also includes men’s, women’s, and children’s apparel collections; electronics including laptops, tablets, smartphones, and wearables; and footwear categories such as athletic, formal, and casual.
• Sales Channels: Addresses offline formats like hypermarkets, supermarkets, single-brand and multi-brand stores, specialty retailers as well as online channels including branded ecommerce, third-party platforms, and digital marketplaces.
• End User Groups: Explores purchasing patterns among commercial buyers, institutional clients, distributors, retail partners in urban and emerging regions, and individual consumers from metropolitan and rural areas.
• Regions: Evaluates the market across the Americas, Europe, the Middle East and Africa, and Asia-Pacific, with each region assessed based on retail maturity, regulatory context, and local growth factors.
• Key Technologies: Highlights smart sensors, IoT-enabled merchandising units, interactive digital signage, modular display systems, and eco-friendly materials such as recycled polymers and energy-efficient lighting.
• Industry Players: Presents profiles on Advantage Solutions, LLC; Crossmark, LLC; Acosta Sales & Marketing Company; Daymon Worldwide, Inc.; MarketSource, LLC; Premium Retail Services, LLC; EnvisionGroup, LLC; Impact Group, LLC; INTEGRO NETWORK, LLC; and P&H Merchandising, Inc.

Key Takeaways for Senior Decision-Makers

• Modern merchandising units utilize adaptive content and analytics, driving engagement in physical and digital retail spaces while enhancing shopper influence.
• Modular and sustainable material use enables retailers to navigate evolving consumer expectations and comply with responsible sourcing mandates.
• Integrated omnichannel strategies increase brand coherence, strengthening customer loyalty as engagement occurs across storefronts and online platforms.
• Regional priorities shape operations: North America concentrates on automation, Europe values material innovation, while Asia-Pacific targets scalability for dense retail environments.
• Collaboration among retailers, technology providers, and integrators enables flexible merchandising models and streamlines operational costs.
• Detailed market segmentation assists organizations in optimizing product offerings and channel approaches to maintain competitive relevance.

Tariff Impact Across the Merchandising Units Value Chain

Recent tariffs within the United States have led organizations to diversify sourcing strategies and adapt supply chain planning. These adjustments include investment in scenario-based procurement, adoption of alternative materials, and refinement of production processes to manage sourcing risk and safeguard manufacturing consistency.

Research Methodology & Data Sources

The research methodology integrates extensive secondary data review with interviews of supply chain leaders, design experts, and retail decision-makers. Triangulation through peer review, scenario analysis, and validation ensures precision and objectivity, providing a solid foundation for executive decisions.

Why This Report Matters for Market Leaders

• Facilitates alignment of procurement and investment strategies with evolving merchandising technologies and sustainability trends.
• Provides actionable segmentation insights and localized expertise to guide market entry and strategic partnerships for effective merchandising rollout.
• Empowers leadership teams to adapt proactively to regulatory changes and supply chain complexities, supporting operational continuity and customer engagement.

Conclusion and Strategic Outlook

Embracing data-driven merchandising and ongoing strategic adaptation helps executives elevate performance and maintain responsiveness amid continual shifts in the retail market landscape.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.