The global poultry diagnostics market size was estimated to be USD 0.959 billion in 2023 and is expected to reach at USD 2.74 billion by 2034 with a CAGR of 10.03% during the forecast period 2024-2034. Growing demand for poultry-derived products, increasing demand of various diagnostic equipment, rising initiatives by the government & animal welfare associations, surge in prevalence of zoonotic & avian diseases, growing preference of point-of care diagnostics, increasing research & development activities, and rising collaborations within leading market players are some of the key factors boosting the market growth.
Rising collaborations within leading market players is predicted to boost the market growth during the forecast period. Businesses are taking wise actions to increase consumer acceptance and awareness of their products. For instance, in July 2022, Vimian and Evonik Industries AG joined forces in a partnership with the goal of integrating INDICAL'S veterinary diagnostic expertise with Evonik's Precision Livestock Farming offerings. This collaboration aims to assess the health status of the flock by analyzing pathogens and enhancing overall management.
By test, ELISA (enzyme-linked immunosorbent assay) test was the highest revenue-grossing segment in the global poultry diagnostics market in 2023 owing to increasing adoption for the identification of antibodies in the blood, growing prevalence of infectious diseases, and rising launch of new tests. For instance, in October 2022, IDvet introduced the ID Screen Influenza H5 indirect ELISA kit, which stands as the sole diagnostic instrument available for the distinction between animals that are infected and those that have been vaccinated. Additionally, PCR (polymerase chain reaction) test is predicted to grow at fastest CAGR during the forecast period owing to the rising technological advancements, increasing prevalence of avian influenza, growing preference for this technology for rapid detection of difficult pathogens.
By disease, infectious diseases was the highest revenue-grossing segment in the global poultry diagnostics market in 2023 owing to rising prevalence of infectious diseases, growing demand for poultry diagnostics, surge in mergers & acquisitions within market players, and increasing initiatives by major market players. For instance, in March 2023, Zoetis has revealed an expansion of its versatile diagnostic platform, Vetscan Imagyst. With these new diagnostic enhancements, Vetscan Imagyst now offers a more extensive range of testing capabilities, extending beyond its existing features like AI analysis of canine and feline fecal samples, AI examination of blood smears, and digital cytology applications. The platform now includes integrated in-clinic tests that seamlessly connect to the company's cloud-based artificial intelligence capabilities. Additionally, metabolic and nutritional diseases is predicted to grow at fastest CAGR during the forecast period owing to the surge in deficiency of nutrition among poultry animals and growing research & development activities for the formulation of advanced products & test kits.
By service, bacteriology was the highest revenue-grossing segment in the global poultry diagnostics market in 2023 owing to increasing demand for regular bacterial testing on poultry to prevent the spread of zoonotic diseases, growing research & development activities, and rising regulatory approvals. Additionally, virology is predicted to grow at fastest CAGR during the forecast period owing to the increasing prevalence of viral diseases, surge in the number of product approvals, and rising launch of innovative products. For instance, in April 2023, GD conducted an analysis that uncovered various lineages of the infectious bronchitis virus (IBV) with a wide range of dynamics. This investigation offered detailed insights into several factors contributing to chicken infections.
By end-user, veterinary diagnostic laboratories was the highest revenue-grossing segment in the global poultry diagnostics market in 2023 owing to surge in number of diagnostic laboratories, growing number of skilled healthcare professionals offering veterinary care, and rising collaborative initiatives by major market players. For instance, in July 2022, BIONOTE partnered with PSIvet, a prominent veterinary purchasing cooperative in the United States, with the objective of reducing the cost of the Vcheck V200 analyzer and its associated tests, making them more accessible to veterinary practitioners within PSIvet. Additionally, veterinary hospitals & clinics is predicted to grow at fastest CAGR during the forecast period owing to the rising preference of veterinary hospitals & clinics, and surge in demand for point-of-care testing.
North America region is anticipated for the highest revenue share during the forecast period owing to the surge in consumption of poultry-derived products, increasing awareness regarding food safety among consumers, growing prevalence of zoonotic diseases associated with poultry, and rising investment by government. For instance, in November 2022, The Canadian government allocated a maximum of $1.5 million in funding under the Canadian Agriculture Partnership to enhance biosecurity measures aimed at mitigating the transmission of highly pathogenic avian influenza. This financial support was extended to eligible poultry operations and affiliated agricultural businesses across the country that are not subject to supply management. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the growing frequency of zoonotic diseases, the emergence of poultry illnesses such as avian influenza, increased government and animal welfare efforts to raise awareness of poultry infections, and surge in initiatives by market players. For instance, in March 2022, the first indigenous duck plague vaccine developed by Bareilly-based Indian Veterinary Research Institute (IVRI) and a diagnostic kit developed for protection of chicken were officially unveiled at the 93rd Annual General Meeting of Indian Council of Agriculture Research (ICAR) in New Delhi.
Rising collaborations within leading market players is predicted to boost the market growth during the forecast period. Businesses are taking wise actions to increase consumer acceptance and awareness of their products. For instance, in July 2022, Vimian and Evonik Industries AG joined forces in a partnership with the goal of integrating INDICAL'S veterinary diagnostic expertise with Evonik's Precision Livestock Farming offerings. This collaboration aims to assess the health status of the flock by analyzing pathogens and enhancing overall management.
By test, ELISA (enzyme-linked immunosorbent assay) test was the highest revenue-grossing segment in the global poultry diagnostics market in 2023 owing to increasing adoption for the identification of antibodies in the blood, growing prevalence of infectious diseases, and rising launch of new tests. For instance, in October 2022, IDvet introduced the ID Screen Influenza H5 indirect ELISA kit, which stands as the sole diagnostic instrument available for the distinction between animals that are infected and those that have been vaccinated. Additionally, PCR (polymerase chain reaction) test is predicted to grow at fastest CAGR during the forecast period owing to the rising technological advancements, increasing prevalence of avian influenza, growing preference for this technology for rapid detection of difficult pathogens.
By disease, infectious diseases was the highest revenue-grossing segment in the global poultry diagnostics market in 2023 owing to rising prevalence of infectious diseases, growing demand for poultry diagnostics, surge in mergers & acquisitions within market players, and increasing initiatives by major market players. For instance, in March 2023, Zoetis has revealed an expansion of its versatile diagnostic platform, Vetscan Imagyst. With these new diagnostic enhancements, Vetscan Imagyst now offers a more extensive range of testing capabilities, extending beyond its existing features like AI analysis of canine and feline fecal samples, AI examination of blood smears, and digital cytology applications. The platform now includes integrated in-clinic tests that seamlessly connect to the company's cloud-based artificial intelligence capabilities. Additionally, metabolic and nutritional diseases is predicted to grow at fastest CAGR during the forecast period owing to the surge in deficiency of nutrition among poultry animals and growing research & development activities for the formulation of advanced products & test kits.
By service, bacteriology was the highest revenue-grossing segment in the global poultry diagnostics market in 2023 owing to increasing demand for regular bacterial testing on poultry to prevent the spread of zoonotic diseases, growing research & development activities, and rising regulatory approvals. Additionally, virology is predicted to grow at fastest CAGR during the forecast period owing to the increasing prevalence of viral diseases, surge in the number of product approvals, and rising launch of innovative products. For instance, in April 2023, GD conducted an analysis that uncovered various lineages of the infectious bronchitis virus (IBV) with a wide range of dynamics. This investigation offered detailed insights into several factors contributing to chicken infections.
By end-user, veterinary diagnostic laboratories was the highest revenue-grossing segment in the global poultry diagnostics market in 2023 owing to surge in number of diagnostic laboratories, growing number of skilled healthcare professionals offering veterinary care, and rising collaborative initiatives by major market players. For instance, in July 2022, BIONOTE partnered with PSIvet, a prominent veterinary purchasing cooperative in the United States, with the objective of reducing the cost of the Vcheck V200 analyzer and its associated tests, making them more accessible to veterinary practitioners within PSIvet. Additionally, veterinary hospitals & clinics is predicted to grow at fastest CAGR during the forecast period owing to the rising preference of veterinary hospitals & clinics, and surge in demand for point-of-care testing.
North America region is anticipated for the highest revenue share during the forecast period owing to the surge in consumption of poultry-derived products, increasing awareness regarding food safety among consumers, growing prevalence of zoonotic diseases associated with poultry, and rising investment by government. For instance, in November 2022, The Canadian government allocated a maximum of $1.5 million in funding under the Canadian Agriculture Partnership to enhance biosecurity measures aimed at mitigating the transmission of highly pathogenic avian influenza. This financial support was extended to eligible poultry operations and affiliated agricultural businesses across the country that are not subject to supply management. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the growing frequency of zoonotic diseases, the emergence of poultry illnesses such as avian influenza, increased government and animal welfare efforts to raise awareness of poultry infections, and surge in initiatives by market players. For instance, in March 2022, the first indigenous duck plague vaccine developed by Bareilly-based Indian Veterinary Research Institute (IVRI) and a diagnostic kit developed for protection of chicken were officially unveiled at the 93rd Annual General Meeting of Indian Council of Agriculture Research (ICAR) in New Delhi.
Segmentation: Poultry Diagnostics Market Report 2022 - 2033
Poultry Diagnostics Market Analysis & Forecast by Test 2023 - 2034 (Revenue USD Bn)
- PCR (Polymerase Chain Reaction) Test
- ELISA (Enzyme-Linked Immunosorbent Assay) Test
Poultry Diagnostics Market Analysis & Forecast by Disease 2023 - 2034 (Revenue USD Bn)
- Parasitic Diseases
- Infectious Diseases
- Metabolic and Nutritional Diseases
- Other
Poultry Diagnostics Market Analysis & Forecast by Service 2023 - 2034 (Revenue USD Bn)
- Virology
- Bacteriology
- Others
Poultry Diagnostics Market Analysis & Forecast by End-user 2023 - 2034 (Revenue USD Bn)
- Veterinary Diagnostic Laboratories
- Veterinary Hospitals & Clinics
- Others
Poultry Diagnostics Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
North America
- U.S.
- Canada
Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Poultry Diagnostics Market: Test Estimates & Trend Analysis
8. Poultry Diagnostics Market: Disease Estimates & Trend Analysis
9. Poultry Diagnostics Market: Service Estimates & Trend Analysis
10. Poultry Diagnostics Market: End-user Estimates & Trend Analysis
11. Regional Market Analysis
12. North America Poultry Diagnostics Market
13. Europe Global Poultry Diagnostics Market
14. Asia Pacific Global Poultry Diagnostics Market
15. Latin America Global Poultry Diagnostics Market
16. MEA Global Poultry Diagnostics Market
17. Competitor Analysis
18. Company Profiles
Companies Mentioned
- Bionote Inc.
- Thermo Fisher Scientific
- GD Animal Health
- Idexx Laboratories Inc.
- Agrobiotek Internacional
- Biochek
- Boehringer Ingelheim GmbH
- Vimian
- Innovative Diagnostics
- Zoetis Inc.
- Megacor Diagnostik GmbH
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 145 |
| Published | October 2023 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 0.96 Billion |
| Forecasted Market Value ( USD | $ 2.74 Billion |
| Compound Annual Growth Rate | 10.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
