Introduction
Pet treats and chews are edible or durable products designed to reward, entertain, or provide health benefits to pets, primarily dogs and cats. The industry is characterized by its focus on premium, natural, and functional products, with an emphasis on nutritional value, safety, and sustainability. Key trends include the humanization of pets, development of organic and grain-free treats, and integration with pet wellness trends. The market is driven by rising pet ownership, demand for premium pet products, and increasing consumer spending on pet care, particularly in North America and Europe.Market Size and Growth Forecast
The global Pet Treats and Chews market was valued at USD 8-10 billion in 2024, with an estimated CAGR of 5.5%-7.5% from 2025 to 2030, driven by demand for premium pet products.Regional Analysis
- North America is projected to grow at a CAGR of 5.3%-7.3%, with the U.S. leading due to high pet ownership, emphasizing premium and functional treats.
- Europe is expected to achieve a CAGR of 5.0%-7.0%, with Germany driving demand, focusing on organic and sustainable products.
- Asia Pacific is anticipated to record the highest growth at a CAGR of 6.0%-8.0%, driven by China and Japan, where rising pet ownership fuels demand.
- Rest of the World, including Brazil and Australia, is expected to grow at a CAGR of 4.8%-6.8%, with trends toward premium pet products.
Application Analysis
- Dogs applications are estimated to grow at a CAGR of 5.7%-7.7%, driven by demand for dental chews and training treats, with trends toward functional ingredients like joint support.
- Cats applications are projected to expand at a CAGR of 5.3%-7.3%, supported by their role in nutrition and play, with innovations in natural flavors.
Type Analysis
- Eatable treats are estimated to grow at a CAGR of 5.5%-7.5%, valued for quick consumption, with trends toward organic ingredients.
- Chewable treats are projected to grow at a CAGR of 5.7%-7.7%, driven by dental health benefits, with innovations in long-lasting designs.
Key Market Players
Mars, based in McLean, Virginia, USA, is a global leader in pet treats, offering brands like Pedigree and Whiskas, known for its extensive pet care portfolio.Nestlé, headquartered in Vevey, Switzerland, produces Purina treats, specializing in nutritional innovation.
Hill's Pet Nutrition, based in Topeka, Kansas, USA, supplies functional pet treats, focusing on health-focused solutions.
General Mills, headquartered in Minneapolis, Minnesota, USA, offers Blue Buffalo treats, known for natural and premium products.
The J.M. Smucker Company, based in Orrville, Ohio, USA, produces Milk-Bone treats, emphasizing pet wellness.
Post Consumer Brands, based in Lakeville, Minnesota, USA, supplies pet treats, focusing on cost-effective solutions.
Spectrum Brands, headquartered in Middleton, Wisconsin, USA, offers pet treats under brands like Good’n’Fun, known for variety.
Freshpet, based in Secaucus, New Jersey, USA, provides fresh pet treats, emphasizing refrigerated and natural products.
Wellness, headquartered in Tewksbury, Massachusetts, USA, produces organic pet treats, focusing on holistic nutrition.
United Petfood, based in Ghent, Belgium, supplies private-label treats, known for scalable production.
Porter’s Five Forces Analysis
- The threat of new entrants is moderate; high capital costs and brand loyalty create barriers, but niche premium markets attract startups.
- The threat of substitutes is moderate; homemade pet treats compete, but premium branded products maintain dominance.
- Buyer power is high; pet owners demand high-quality, safe products, with trends favoring organic and functional treats.
- Supplier power is low; raw materials like meat and grains are widely available, reducing supplier influence.
- Competitive rivalry is high; key players differentiate through premium branding, functional innovation, and sustainability.
Market Opportunities and Challenges
Opportunities
- Rising pet ownership drives demand for premium pet treats and chews.
- Advancements in functional treats enhance health-focused market growth.
- Emerging markets in Asia Pacific offer expansion opportunities due to growing pet ownership.
Challenges
- Stringent regulations on pet food safety increase compliance costs.
- Volatility in raw material prices impacts production scalability.
- Competition from homemade and low-cost treats hinders market penetration.
Growth Trend Analysis
The Pet Treats and Chews market is experiencing robust growth, driven by rising pet ownership and premiumization trends. On August 22, 2024, The Nutriment Company acquired Pet Treats Wholesale, strengthening its UK natural dog treat market presence. On January 23, 2025, AlphaPet Ventures acquired JR Pet Products, enhancing its European premium pet portfolio. On January 31, 2025, JR Pet Products completed its sale to AlphaPet, further consolidating its operations. On April 17, 2025, Farmina Pet Foods launched N&D and VetLife Dog Treats, targeting health-conscious consumers with functional treats. In 2024, total U.S. pet industry expenditures reached USD 152 billion, with 94 million U.S. households owning pets by 2025, according to APPA. These developments align with a projected CAGR of 5.5%-7.5% through 2030, reflecting the growing pet care market.This product will be delivered within 1-3 business days.
Table of Contents
Chapter 1 Executive SummaryChapter 2 Abbreviation and Acronyms
Chapter 3 Preface
Chapter 4 Market Landscape
Chapter 5 Market Trend Analysis
Chapter 6 Industry Chain Analysis
Chapter 7 Latest Market Dynamics
Chapter 8 Historical and Forecast Pet Treats and Chews Market in North America (2020-2030)
Chapter 9 Historical and Forecast Pet Treats and Chews Market in South America (2020-2030)
Chapter 10 Historical and Forecast Pet Treats and Chews Market in Asia & Pacific (2020-2030)
Chapter 11 Historical and Forecast Pet Treats and Chews Market in Europe (2020-2030)
Chapter 12 Historical and Forecast Pet Treats and Chews Market in MEA (2020-2030)
Chapter 13 Summary For Global Pet Treats and Chews Market (2020-2025)
Chapter 14 Global Pet Treats and Chews Market Forecast (2025-2030)
Chapter 15 Analysis of Global Key Vendors
List of Tables and Figures
Companies Mentioned
- Mars
- Nestlé
- Hill's Pet Nutrition
- General Mills
- The J.M. Smucker Company
- Post Consumer Brands
- Spectrum Brands
- Freshpet
- Wellness
- United Petfood
- Partner in Pet Food (PPF)
- Agrolimen SA
- Heristo AG
- Tiernahrung Deuerer
- Yantai China Pet Foods Group
- Gambol Pet Group
- Petpal Pet Nutrition Tech
