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Scrub Daddy - Success Case Study

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  • 17 Pages
  • August 2023
  • Region: Global
  • GlobalData
  • ID: 5892560
Scrub Daddy - Success Case Study is part of the Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Scrub Daddy is a premium scouring product that has attracted a huge online following and used TV show 'Shark's Den' as a part of the springboard to success.

Scrub Daddy has managed to capture the attention of consumers in an otherwise low-engagement category by smart use of social media. The product itself leans heavily on its aesthetic appeal; a factor often overlooked in this category. The launch was also underpinned by a patented material that changes its softness depending on temperature.


  • Explores the background to Scrub Daddy and how a reality TV show helped launch it into the mainstream.
  • Examines the unique selling points that make this product stand out from the crowd in such engagement category.
  • Provides strategic take-outs on why the social media strategy worked so well for Scrub Daddy.

Reasons to Buy

  • Understand how to leverage influencers in the Household Care sector to the advantage of your brand.
  • Appreciate how everyday objects are still capable of innovation and see what's worked for this brand.
  • Access insight into how Scrub Daddy managed to grow their social media following so quickly and so successfully.

Table of Contents

  • What?
  • Why?
  • Take-Outs
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Scrub Daddy