'Pizza Hut Melts - Success Case Study' is part of the publisher's Successes and Failures research. It focuses on how a beloved dish was reimagined for an on-the-go generation. The case study delivers crucial 'what?', 'why?', and 'so what?' analysis to impart valuable lessons that can increase the prospects of a successful product launch.
Pizza Hut entered the handheld meal category with Pizza Hut Melts. consisting of two slices of pizza folded over and baked, and complemented with a dipping sauce. The product was particularly successful in appealing to lower-income households and younger consumers.
Pizza Hut entered the handheld meal category with Pizza Hut Melts. consisting of two slices of pizza folded over and baked, and complemented with a dipping sauce. The product was particularly successful in appealing to lower-income households and younger consumers.
Scope
- Melts were effective in tapping into younger consumers' on-the-go eating habits.
- Generation Z prioritize price even over convenience when buying fast food.
- The single serve item tapped into individualism and a just-for-me mentality.
Reasons to Buy
- Use the publisher's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-Outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Pizza Hut
