Global Automotive Over-The-Air (OTA) Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Software Updates and Infotainment System Upgrades Are Major Applications of Automotive OTA

The Global Automotive Over-The-Air (OTA) Market is estimated to be USD 4.16 Bn in 2023 and is expected to reach USD 10.03 Bn by 2028 growing at a CAGR of 19.23%.

Drivers of the Automotive Over-The-Air (OTA) Software Market

• The demand for OTA updates is driven by the expanding trend of linked vehicles and the acceleration of digitalization in the automotive sector. As vehicles become increasingly connected, continuous software upgrades are required to improve functionality, performance, and security. Manufacturers can keep up with technical developments and offer ongoing enhancements to automobiles throughout their lifetimes. Both car owners and manufacturers can profit from OTA updates in terms of time and money savings. Manufacturers can distribute updates remotely, saving customers money on maintenance and removing the need for car owners to attend repair centers.
• Market Restraints for Automotive Over-the-Air (OTA) Software
• There are some limitations on the market for automotive OTA updates. The worry about data security and privacy is a major issue. Wireless data transmission between automobiles and manufacturer computers creates issues with the possibility of unauthorized access and exploitation of personal data. To address these issues and win customers' trust, manufacturers must invest significantly in cybersecurity protections and guarantee compliance with data protection laws. The proper execution of OTA updates may also be hampered by poor or unstable internet connectivity in some locales, particularly in distant locations with sparse network coverage.

Market Segmentations

• The Global Automotive Over-The-Air (OTA) Market is segmented based on Technology Type, Application, Vehicle, and Geography.
• Several important segmentation elements exist in the worldwide Over-the-Air (OTA) software market for the automotive industry. The market is segmented by technology type into Firmware Over-the-Air (FOTA) and Software Over-the-Air (SOTA), representing the two main methods for updating software in cars.
• The market is divided into functional segments, with subcategories for infotainment, safety & security, electronic control units, telematics control units (TCU), and other specialized functions. This segmentation takes into account the differing software requirements across different vehicle systems.
• In order to account for the various software requirements and use cases for these diverse vehicle types, the market is divided into three categories: passenger vehicles, commercial vehicles, and electric vehicles.
• Including solution types such as Technology Platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions, and Insurance Services demonstrates the variety of services and technology used in OTA software solutions.
• Private and public transport are distinguished by the transport type, highlighting the various implications and uses of OTA software in both settings.
• The market is divided into Operating System segments, primarily focusing on Android, iOS, and other operating systems. This segmentation emphasizes the interoperability and customization possibilities offered by various platforms. These divisions give a thorough insight into the OTA software market's varied landscape for the automotive industry.

Recent Development

• Cyient, an India-based software company, introduced CyientfIQTM, a firmware over-the-Air (FOTA) update solution for providing end-to-end solutions for firmware updates across multiple industries. The FOTA solution aims to create intelligent and connected products for original equipment manufacturers (OEMs) with a significant reduction in the cost of after-sales service support through optional new feature upgrades for end users.- March 2022
• Ford Motor Company, a US-based automotive manufacturing company, partnered with Google LLC for an undisclosed amount. With the partnership, both companies aim to significantly alter the cars designed and produced and expand the use of OTA (over-the-air) updates. - February 2021

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Continental Ag, Airbiquity Inc., Qualcomm, Inc., Blackberry Qnx, etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Automotive Over-The-Air (OTA) Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Automotive Over-The-Air (OTA) Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Automotive Over-The-Air (OTA) Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter's 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 and the impact of economic slowdown & impending recession on the market are also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market