Vietnam Skincare Market Opportunities, Trends, Growth Analysis and Forecast to 2027

Summary

This Country Profile report on the skincare sector in Vietnam provides insights on high growth markets to target, category level distribution data, and companies market shares.

The Vietnamese skincare sector was led by the facial care category in value terms and volume terms in 2022. Furthermore, the facial care category is forecast to register fastest value growth and volume growth during 2022-2027. Health & beauty stores was the leading distribution channel in the sector. Unilever, Procter & Gamble, and LG Corp were the top three companies in the overall Vietnamese skincare sector.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2017-27
• Category coverage: Value and growth analysis of body care, depilatories, facial care, hand care, and make-up remover with inputs on individual segment share within each category and the change in their market share forecast for 2022-27
• Leading players: Market share of companies (in value and volume terms) in 2022
• Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following 9 distribution channels: parapharmacies/drugstores, e-retailers, chemists/pharmacies, health & beauty stores, convenience stores, department stores, hypermarkets & supermarkets, direct sellers, and other general retailers.

Scope

• Per capita expenditure of skincare was lower in Vietnam than both the global and regional levels in 2022
• Health & beauty stores was the leading distribution channel in the Vietnamese skincare sector, with a value share of 28.3% in 2022
• Facial care was the largest category with value sales of VND21,453,807.5 million ($926.7 million) in 2022.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.