Vietnam OTC Healthcare Market Opportunities, Trends, Growth Analysis and Forecast to 2027

Summary

This Country Profile report on the meat sector in Vietnam provides insights on high growth markets to target, category level distribution data, and companies market shares.

The Vietnamese OTC healthcare sector was led by the traditional medicines category in value terms both in 2022. Furthermore soap category is forecasted to register fastest value first aid kits growth during 2022-27. Parapharmacies/drugstores was the leading distribution channel in the sector. Herbalife International, Abbott Laboratories, and Taisho Pharmaceutical Holdings are the top three companies in the Vietnamese OTC healthcare sector sector.

What else is contained?

• Sector data: Overall sector value data with growth analysis for 2017-27
• Category coverage: Value growth analysis of analgesics, ‘cough and cold preparations’, first aid kits, indigestion preparations, medicated skin products, ‘plasters & bandages’, topical OTC medicines, traditional medicines, weight management, sleeping aids, anti-smoking aids, eye and ear drops, and emergency contraception with inputs on individual segment share within each category and the change in their market share forecast for 2022-27
• Leading players: Market share of companies (in value terms) in 2022
• Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following 11 distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, hypermarkets & supermarkets, food & drinks specialists, and other general retailers.

Scope

• Per capita expenditure of OTC healthcare sector was lower in Vietnam than the global levels, but higher than the regional levels in 2022
• Parapharmacies/drugstores was the largest distribution channel in the Vietnamese OTC healthcare sector. It was the leading distribution channel in the Vietnam OTC healthcare sector, with a value share of 47.7% in 2022
• Traditional medicines was the largest category with value sales of VND13,966.2 billion ($603.2 million) in 2022.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.