Vietnam Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2027

Summary

This Country Profile report on the household products sector in Vietnam provides insights on high growth markets to target, category level distribution data, and companies market shares.

The Vietnamese household products sector was led by the textile washing products category in value terms while tissue & hygiene category led in volume terms in 2022. Furthermore, the air fresheners category is forecast to register fastest value growth during 2022-27, and general purpose cleaners category is forecast to register fastest volume growth during the same period. Hypermarkets & supermarkets was the leading distribution channel in the sector. Unilever, Procter & Gamble, and Sojitz Corporation are the top three companies in the Vietnamese household products sector in 2022.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2017-27
• Category coverage: Value and volume growth analysis of seven categories: air fresheners, bleach, dishwashing products, general purpose cleaners, and insecticides with inputs on individual segment share within each category and the change in their market share forecast for 2022-27
• Leading players: Market share of companies (in value terms) in 2022
• Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following 11 distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, hypermarkets & supermarkets, food & drinks specialists, and other general retailers.

Scope

• Per capita consumption of household products in Vietnam was lower than the global level but higher than the regional level.
• Hypermarkets & supermarkets was the largest distribution channel in the Vietnamese household products sector.
• Unilever, Procter & Gamble, and Sojitz Corporation are the top three companies in the Vietnamese household products sector in 2022.
• Textile washing products was the largest category with value sales of VND28.5 trillion ($1.2 billion) in 2022. The air fresheners category is forecast to register the fastest value growth at a CAGR of 5.34%, during 2022-27.
• Private labels accounted for a value share of 0.4% in the overall Vietnamese household products sector in 2022.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.