+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Vietnam Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2027

  • PDF Icon

    Report

  • 119 Pages
  • September 2023
  • Region: Vietnam
  • GlobalData
  • ID: 5894239

Summary

This Country Profile report on the household products sector in Vietnam provides insights on high growth markets to target, category level distribution data, and companies market shares.

The Vietnamese household products sector was led by the textile washing products category in value terms while tissue & hygiene category led in volume terms in 2022. Furthermore, the air fresheners category is forecast to register fastest value growth during 2022-27, and general purpose cleaners category is forecast to register fastest volume growth during the same period. Hypermarkets & supermarkets was the leading distribution channel in the sector. Unilever, Procter & Gamble, and Sojitz Corporation are the top three companies in the Vietnamese household products sector in 2022.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2017-27
  • Category coverage: Value and volume growth analysis of seven categories: air fresheners, bleach, dishwashing products, general purpose cleaners, and insecticides with inputs on individual segment share within each category and the change in their market share forecast for 2022-27
  • Leading players: Market share of companies (in value terms) in 2022
  • Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following 11 distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, hypermarkets & supermarkets, food & drinks specialists, and other general retailers.

Scope

  • Per capita consumption of household products in Vietnam was lower than the global level but higher than the regional level.
  • Hypermarkets & supermarkets was the largest distribution channel in the Vietnamese household products sector.
  • Unilever, Procter & Gamble, and Sojitz Corporation are the top three companies in the Vietnamese household products sector in 2022.
  • Textile washing products was the largest category with value sales of VND28.5 trillion ($1.2 billion) in 2022. The air fresheners category is forecast to register the fastest value growth at a CAGR of 5.34%, during 2022-27.
  • Private labels accounted for a value share of 0.4% in the overall Vietnamese household products sector in 2022.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report Scope
  • Executive Summary
Part 1: Market Environment
  • Value and Volume Share of Vietnam in the Global and Asia-Pacific Markets
  • Growth Analysis of Vietnam Compared to Other Leading Countries in the Asia-Pacific Market
  • PCC and PCE of Vietnam Compared to Global and Asia-Pacific Market
Part 2: Sector Deep Dive
  • Vietnam Household Products Sector Snapshot
  • Market Size Analysis
  • Cross-category Comparison - Value Growth Analysis and Category Winners and Losers
  • Cross-category Comparison - Volume Growth Analysis and Category Winners and Losers
Part 3: Category Deep Dive
  • Per Capita Consumption Analysis by Category
  • Market Size Analysis - Category: Air Fresheners
  • Segment-Level Analysis (in Value Terms) - Air Fresheners
  • Segment-Level Analysis (in Volume Terms) - Air Fresheners
  • Market Size Analysis - Category: Bleach
  • Segment-Level Analysis (in Value and Volume Terms) -Bleach
  • Market Size Analysis - Category: Dishwashing Products
  • Segment-Level Analysis (in Value Terms) - Dishwashing Products
  • Segment-Level Analysis (in Volume Terms) - Dishwashing Products
  • Market Size Analysis - Category: General Purpose Cleaners
  • Segment-Level Analysis (in Value Terms) - General Purpose Cleaners
  • Segment-Level Analysis (in Volume Terms) - General Purpose Cleaners
  • Market Size Analysis - Category: Insecticides
  • Segment-Level Analysis (in Value Terms) - Insecticides
  • Segment-Level Analysis (in Volume Terms) - Insecticides
  • Market Size Analysis - Category: Polishes
  • Segment-Level Analysis (in Value Terms) - Polishes
  • Segment-Level Analysis (in Volume Terms) - Polishes
  • Market Size Analysis - Category: Scouring Products
  • Segment-Level Analysis (in Value Terms) - Scouring Products
  • Segment-Level Analysis (in Volume Terms) - Scouring Products
  • Market Size Analysis - Category: Textile Washing Products
  • Segment-Level Analysis (in Value Terms) - Textile Washing Products
  • Segment-Level Analysis (in Volume Terms) - Textile Washing Products
  • Market Size Analysis - Category: Tissue & Hygiene
  • Segment-Level Analysis (in Value Terms) - Tissue & Hygiene
  • Segment-Level Analysis (in Volume Terms) - Tissue & Hygiene
  • Market Size Analysis - Category: Toilet Care
  • Segment-Level Analysis (in Value Terms) - Toilet Care
  • Segment-Level Analysis (in Volume Terms) - Toilet Care
Part 4: Distribution Analysis
  • Channel Share Analysis
Part 5: Competitive Environment
  • Leading Companies Value Share
  • Brand Share Analysis of Top Five Companies by Sector
  • Brand Share Analysis of Top Five Companies by Category
  • Private Label Share Analysis by Category
  • Growth of Private Labels Compared to Branded Products
  • Degree of Consolidation/Fragmentation by Category
Part 6: Macroeconomic Analysis
  • GDP Growth and Inflation
  • Population Growth
  • Labor Market Trend
  • Economic Summary, Labor Market, and Demographic Trends
  • Vietnam Risk Index (GCRI) 2022
  • Vietnam Risk Analysis - Compared to Global and Asia-Pacific Markets
  • Methodology
  • Definitions
  • Appendix
List of Tables
  • Leading value categories
  • Fastest-growing segments (value), 2022
  • Cross-category comparison - by value (2017-27)
  • Cross-category comparison - by volume (2017-27)
  • Per capita consumption (by category), Vietnam compared to Asia-Pacific and global levels (in units), 2022
  • Air fresheners - value analysis by segment, 2017-27
  • Air fresheners - volume analysis by segment, 2017-27
  • Bleach - value and volume analysis by segment, 2017-27
  • Dishwashing products - value analysis by segment, 2017-27
  • Dishwashing products - volume analysis by segment, 2017-27
  • General purpose cleaners - value analysis by segment, 2017-27
  • General purpose cleaners - volume analysis by segment, 2017-27
  • Insecticides - value analysis by segment, 2017-27
  • Insecticides - volume analysis by segment, 2017-27
  • Polishes - value analysis by segment, 2017-27
  • Polishes - volume analysis by segment, 2017-27
  • Scouring products - value analysis by segment, 2017-27
  • Scouring products - volume analysis by segment, 2017-27
  • Textile washing products - value analysis by segment, 2017-27
  • Textile washing products - volume analysis by segment, 2017-27
  • Tissue & hygiene - value analysis by segment, 2017-27
  • Tissue & hygiene - volume analysis by segment, 2017-27
  • Toilet care - value analysis by segment, 2017-27
  • Toilet care - volume analysis by segment, 2017-27
  • Change in distribution share, 2017-22
  • Top five companies share by brand (in value terms) in the household products sector, 2022
  • Brand shares of top five companies (in value terms) by category, 2022
  • Category data, by segment
  • Per capita consumption (in units), 2017-27
  • Per capita expenditure ($), 2017-27
  • Household products sales distribution in Vietnam - by category (VND billion), 2022
  • Brand share (in value terms) in the household products sector, 2022
  • Brand share (in value terms) in the household products sector, by category, 2022
  • Real GDP and annual growth (%), 2019-27
  • Nominal GDP and annual growth (%), 2019-27
  • Consumer price inflation (%), 2019-27
  • Employed people and unemployment rate (%), 2019-27
  • Nominal household final consumption expenditure and annual growth (%), 2019-27
  • Population and annual growth (%), 2019-27
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
List of Figures
  • Value and volume share of Vietnam in the global and Asia-Pacific household products sector, 2022-27
  • Vietnam compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Vietnam, Asia-Pacific, and global, 2017-27
  • PCE comparison - Vietnam, Asia-Pacific, and global, 2017-27
  • Market size and growth analysis by value and volume, household products sector, 2017-27
  • Cross-category comparison - value growth analysis and category winners and losers
  • Cross-category comparison - volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, air fresheners category, 2017-27
  • Market size and growth analysis by value and volume, bleach category, 2017-27
  • Market size and growth analysis by value and volume, dishwashing products category, 2017-27
  • Market size and growth analysis by value and volume, general purpose cleaners category, 2017-27
  • Market size and growth analysis by value and volume, insecticides category, 2017-27
  • Market size and growth analysis by value and volume, polishes category, 2017-27
  • Market size and growth analysis by value and volume, scouring products category, 2017-27
  • Market size and growth analysis by value and volume, textile washing products category, 2017-27
  • Market size and growth analysis by value and volume, tissue & hygiene category, 2017-27
  • Market size and growth analysis by value and volume, toilet care category, 2017-27
  • Share of key distribution channels (in value terms) - household products, 2022
  • Key distribution channel share by category (in value terms), 2022
  • Leading companies (in value terms) in the household products sector, 2022
  • Private label penetration by category (in value terms), 2022
  • Growth analysis, private label and brands, 2017-22
  • Category-wise consolidation/fragmentation (in value terms) - household products , 2022
  • Real GDP (VND billion) and annual growth (%)
  • Nominal GDP (VND billion) and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%) in VND terms
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Five lowest-risk nations in GCRI Q3 2022
  • Five highest-risk nations in GCRI Q3 2022
  • Vietnam performance in country risk analysis in comparison to Asia-Pacific and the world
  • List of 108 countries analyzed to identify high-potential countries in different regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Reckitt Benckiser Group
  • IPRAD HEALTH Laboratories
  • Procter & Gamble
  • Dorco
  • Edgewell Personal Care