Kao Corporation - Company Overview and Analysis, 2023 Update

Summary

Kao Corporation (Kao) is a Japanese manufacturer and marketer of consumer goods and chemicals, with most of its sales coming from the cosmetics & toiletries (60.4%) and household products (23.4%) industries. Kao has presence across all the regions worldwide with major business concentrated in Asia, which accounted for 87.9% of value sales in 2022. Japan was the key market for the company generating sales of 62.6%, followed by China and the US. The author’s thematic scorecard for the household products industry shows that Kao is placed at the fifth position with a score of four in five themes which include virtual reality, ecommerce, health & wellness, environmental, social, and corporate governance (ESG), and artificial intelligence.

Scope

• Asia was the leading revenue generating region for Kao in 2022
• North America presents ample growth prospects for Kao
• Kao’s business in Asia sees a favorable outlook
• Kao Corporation’s sentiment score grows slightly after August 2022

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