Summary
Heineken Holding NV (Heineken) has strong market presence globally in the alcoholic and non-alcoholic beverages industries. It markets a variety of well-known brands including Heineken, Tiger, Desperados, Sol, Kingfisher, and Birra Moretti. The company has an operational presence across all the regions globally. Western Europe emerged as the largest region for the company which accounted for 30.9% of total sales value in 2022, followed by Latin America and Asia. The author’s thematic scorecard shows that Heineken is one of the dominant players in the virtual augmented reality theme.Scope
- Heineken focused on expansion with strategic investments at key regions
- Asia was the biggest market for the alcoholic and non-alcoholic beverages industries in 2022
- Business expansion and effective marketing pushed sales for Heineken in 2022
- Heineken’s sentiment score observed growth in Q1 2022
Reasons to Buy
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Company snapshot
- Company overview
- Sales by region and industry
- Industry forecast overview by region
- Sales performance outlook
- News and deals
- Recruitment trends
- Price dynamics
- Social media trends
- Key themes
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Heineken Holding NV
