Summary
Monster Beverage Corporation (Monster Beverage) operates across the non-alcoholic beverage industry and sells soft drinks in four categories. The company markets a variety of well-known brands, including Monster Energy, Full Throttle, and NOS Energy drinks. Monster Beverage operates its business across all regions worldwide. Its major business is concentrated in North America, which accounted for 60.3% of value sales in 2022. The author’s thematic scorecard shows that Monster Beverage ranks last in the top 20 non-alcoholic beverage companies and is investing in themes such as future of work, easy & affordable, and sugar reduction themes.Scope
- North America accounted for the majority share of revenue in 2022
- The energy drinks category is expected to grow across all regions
- High inflation can hit the consumption of beverages globally
- Monster Beverage saw positive growth in sentiment score in Q1 2023
Reasons to Buy
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Company snapshot
- Company overview
- Sales by region and category
- Category forecast overview by region
- Sales performance outlook
- News and deals
- Recruitment trends
- Social media trends
- Key themes
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Monster Beverage Corporation
