Summary
Red Bull operates in the non-alcoholic beverages industry. It owns and operates a variety of well-known brands such as Red Bull, Red Bull Sugar Free, and Organics by Red Bull. Red Bull operates its business across all the regions with North America and West Europe being critical markets for the company, generating 55.8% and 28.4% of sales, respectively, in 2022. The author’s thematic scorecard shows that Red Bull is placed at 17th position in the thematic scorecard with a score of four in three themes. The company is actively investing in ecommerce, environmental, social, and governance (ESG) and easy & affordable.Scope
- North America is the leading revenue generating region for Red Bull
- Energy drinks category is set to grow the fastest in Asia and East Europe
- Red Bull’s energy drink business in Asia and Eastern Europe sees a favorable outlook
Reasons to Buy
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Company snapshot
- Company overview
- Sales by region and category
- Category forecast overview by region
- Sales performance outlook
- News and deals
- Recruitment trends
- Price dynamics
- Social media trends
- Key themes
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Red Bull GmbH
