The global Butter Powder Market was valued at $376.7 million in 2022, and is projected to reach $643.8million by 2032, registering a CAGR of 5.5% from 2023 to 2032. Butter powder is a dehydrated version of butter. It offers convenience and a longer shelf life. Butter powder is stored easily without refrigeration and can be rehydrated by adding water when needed. Moreover, it is used in various food application such as baking, cooking, and as a seasoning. Compared to other dried foods, powdered butter requires fewer preservatives to maintain its quality. Although it may not have the exact texture of fresh butter, it provides a buttery flavor and is a practical option for camping, hiking, or when fresh butter is not readily available.
The butter powder market is segmented into nature, by flavor, distribution channel, and region. By nature, the market is divided into conventional and organic. By flavor, the market is segregated into cocoa, almond, peanuts, and others. On basis of distribution channel, It is categorized into supermarket/hypermarket, convenience store, B2B, specialty store, and online store. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
The impact of the COVID-19 outbreak was moderate on the growth of the butter powder market. Trade restrictions and lockdown ceased the activities carried out in production and manufacturing units. Conversely, the recovery of the butter powder market is expected in the near future.
The demand for butter powder has escalated significantly across North America and Europe owing to its longer shelf life, non-perishability, and heat stability. In addition, the powder adds a rich, creamy essence to seasonings, sauces, and snacks, thus enhancing the flavor and fragrance of the meals. It functions as a flavoring agent, a source of fat, or a butter substitute in the products to meet consumer expectations for components that are ready to use. Because it can fit with the convenience food trend and provide consumers with delicious, easy-to-use substitutes that deliver the soothing taste of butter, several businesses include butter powder in their product lineups. Moreover, butter powder finds its major application in the food industry due to multiple benefits associated with it. For instance butter powder can be added into a range of food products such as bread, cakes, cookies, muffins, and other baked goods. It also improves texture and moisture content as well as adds a deep buttery flavor. Moreover, in confectioneries, it imparts a smooth, creamy texture to chocolates, thus intensifying the taste. Furthermore, the demand for butter powder has increased due to a variety of nutritional characteristics that cater to consumers' demands and tastes.
Lactose-intolerant consumers prefer using butter powder made from clarified butter. This is attributed to the fact that the clarified butter contains less lactose than regular butter, thus serving as a healthier alternative for individuals suffering from lactose intolerance. Moreover, some consumers use butter powder as a low-fat replacement for real butter. In these situations, butter powder made from low-fat milk is preferred. In addition, the availability of flavors such as chocolate, almond, peanut, and cashew along with others demonstrated that they were a healthy substitute for traditional butter powder.
However, availability alternatives in the market limits the demand for butter powder, thus resulting in a fierce competition. For instance, margarine and other spreads made from vegetable oils and fats serve as healthier alternatives to butter powder as they have low fat content. Dietary changes and consumer preferences have an impact on the market; thus, it is important for butter powder makers to effectively differentiate their products. Moreover, the market for butter powder has been impacted by changes in the cost of raw materials. Butter powder is made from milk fat-derived dehydrated butter. Consequently, variations in the cost and availability of raw materials, particularly milk, have a significant effect on the industry. Furthermore, changes in the price of raw materials have a direct influence on producers of butter powder. Increase in the cost of milk or milk fat raises the overall expenses related to producing butter powder. Thus, the aforementioned factors are anticipated to restrain the market expansion.
The major players operating in the butter powder industry are Garden of Life, BetterBody Foods, PB2 Foods, Inc., Nutricost, Powbab, Betty Lou's Inc., Z Natural Food, LLC, Nutrient Survival, Hoosier Hill Farm, and Laita.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the butter powder market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global butter powder market trends, key players, market segments, application areas, and market growth strategies.
The butter powder market is segmented into nature, by flavor, distribution channel, and region. By nature, the market is divided into conventional and organic. By flavor, the market is segregated into cocoa, almond, peanuts, and others. On basis of distribution channel, It is categorized into supermarket/hypermarket, convenience store, B2B, specialty store, and online store. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
The impact of the COVID-19 outbreak was moderate on the growth of the butter powder market. Trade restrictions and lockdown ceased the activities carried out in production and manufacturing units. Conversely, the recovery of the butter powder market is expected in the near future.
The demand for butter powder has escalated significantly across North America and Europe owing to its longer shelf life, non-perishability, and heat stability. In addition, the powder adds a rich, creamy essence to seasonings, sauces, and snacks, thus enhancing the flavor and fragrance of the meals. It functions as a flavoring agent, a source of fat, or a butter substitute in the products to meet consumer expectations for components that are ready to use. Because it can fit with the convenience food trend and provide consumers with delicious, easy-to-use substitutes that deliver the soothing taste of butter, several businesses include butter powder in their product lineups. Moreover, butter powder finds its major application in the food industry due to multiple benefits associated with it. For instance butter powder can be added into a range of food products such as bread, cakes, cookies, muffins, and other baked goods. It also improves texture and moisture content as well as adds a deep buttery flavor. Moreover, in confectioneries, it imparts a smooth, creamy texture to chocolates, thus intensifying the taste. Furthermore, the demand for butter powder has increased due to a variety of nutritional characteristics that cater to consumers' demands and tastes.
Lactose-intolerant consumers prefer using butter powder made from clarified butter. This is attributed to the fact that the clarified butter contains less lactose than regular butter, thus serving as a healthier alternative for individuals suffering from lactose intolerance. Moreover, some consumers use butter powder as a low-fat replacement for real butter. In these situations, butter powder made from low-fat milk is preferred. In addition, the availability of flavors such as chocolate, almond, peanut, and cashew along with others demonstrated that they were a healthy substitute for traditional butter powder.
However, availability alternatives in the market limits the demand for butter powder, thus resulting in a fierce competition. For instance, margarine and other spreads made from vegetable oils and fats serve as healthier alternatives to butter powder as they have low fat content. Dietary changes and consumer preferences have an impact on the market; thus, it is important for butter powder makers to effectively differentiate their products. Moreover, the market for butter powder has been impacted by changes in the cost of raw materials. Butter powder is made from milk fat-derived dehydrated butter. Consequently, variations in the cost and availability of raw materials, particularly milk, have a significant effect on the industry. Furthermore, changes in the price of raw materials have a direct influence on producers of butter powder. Increase in the cost of milk or milk fat raises the overall expenses related to producing butter powder. Thus, the aforementioned factors are anticipated to restrain the market expansion.
The major players operating in the butter powder industry are Garden of Life, BetterBody Foods, PB2 Foods, Inc., Nutricost, Powbab, Betty Lou's Inc., Z Natural Food, LLC, Nutrient Survival, Hoosier Hill Farm, and Laita.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the butter powder market analysis from 2022 to 2032 to identify the prevailing butter powder market opportunities.The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the butter powder market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global butter powder market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Distribution Channel
- Supermarket/Hypermarket
- Convenience Store
- B2B
- Specialty Store
- Online Store
By Nature
- Conventional
- Organic
By Flavour
- Others
- Cocoa
- Almond
- Peanut
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- United Arab Emirates
- South Africa
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- PB2 Foods,Inc
- Nutrient Survival
- BetterBody Foods
- Betty Lou's Inc
- Garden of Life
- Z Natural Food,LLC
- Hoosier Hill Farm
- Laita
- Nutricost.
- powbab
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: BUTTER POWDER MARKET, BY NATURE
CHAPTER 5: BUTTER POWDER MARKET, BY FLAVOUR
CHAPTER 6: BUTTER POWDER MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: BUTTER POWDER MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to this report, the butter powder market was valued at $376.70 million in 2022, and is estimated to reach $643.8 million by 2032, growing at a CAGR of 5.5% from 2023 to 2032.Butter powder is an dehydrated form of butter. It can be used for a variety of products, including dietary supplements, baked products, popcorn, sauces, soups, and seasonings. Along with other benefits, it provides shelf stability, ease, versatility, and longer usability. In addition, it is regarded as ideal for travel, camping, emergency preparedness, and long-term food storage. Butter powder is handy to use in daily cooking and saves time. Sprinkled on wet and warm dishes like steamed vegetables, rice, pasta, hot cereals, and potatoes. Butter Powder also gives them a wonderful flavor.
The butter powder market is segmented into nature, flavor, distribution channel, and region. By nature, the market is divided into conventional and organic. By flavor, the market is segregated into cocoa, almond, peanuts, and others. By distribution channel, it is categorized into supermarket/hypermarket, convenience store, B2B, specialty stores, and online store. Region wise, it is analyzed across North America (the U. S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
The food ingredients and dietary supplement are the key sector. These sectors meets the needs of the growing population. The key factors supporting the growth of butter powder are rise in demand for highly convenient and high shelf life food ingredients, increase in food industry applications, and surge in health and dietary consideration. Owing to numerous nutritional factors that meet the unique needs and preferences of customers, the need for butter powder has increased. Clarified butter is a better choice for persons who are lactose intolerant because it has less lactose than ordinary butter. In addition, some customers select butter powder as a low-fat substitute for actual butter. Butter powder prepared from low-fat milk is favored in these circumstances.
Furthermore, the availability of flavors such as cocoa, almond, peanut, and cashew boosts its demand significantly. Moreover, the versatility of the butter powder makes it an attractive choice for manufacturers of dry mixes, seasoning blends, and instant foods. Furthermore, butter powder supports the expanding vegan and dairy-free product markets. Businesses provide plant-based substitutes with a buttery and texture while utilizing butter powder. The aforementioned factors, contribute to its high demand and widespread use.
The raw materials have a major effect on the market for butter powder due to continuous fluctuation of price. Dehydrated butter generated from milk fat is used to make butter powder. Consequently, changes in the price and unavailability of raw materials, especially milk, have had a considerable impact on the sector. Moreover, manufacturers of butter powder are directly impacted by fluctuations in the cost of raw materials. The overall costs associated with producing butter powder rise in response to increase in the price of milk or milk fat. In addition, availability of substitutes acts as a key restraint of the global market. The production of replacements and substitutes for butter powder is subject to intense rivalry. Furthermore, consumers seeks healthier alternatives to butter powder, which are present in the form of margarine and other spreads manufactured from vegetable oils and fats, which have a lower fat content. Thus, the market for butter powder is affected by dietary changes and consumer tastes. Overall, it makes critical for manufacturers of butter powder to differentiate their products.
The demand for butter powder is constant in established economies such as U. S., Canada and Europe. The growing nations in Asia-Pacific, Eastern Europe, the Middle East, and Africa have witnessed prompting market growth. Countries such as China, India, South Africa, and Brazil, holds the potential for the markets for butter powder, which is predicted to grow at a notable rate. Furthermore, rapid urbanization and exponential population growth in Asia and Africa are the key factors contribute to the need for butter powder in these developing regions.
KEY FINDINGS OF THE STUDY
By nature, the butter powder market for conventional was valued at $199.5 million in 2022, and is projected to reach $331.7 million by 2032, registering a CAGR of 5.3% from 2023 to 2032.By flavor, the butter powder market for cocoa was valued at $84.5 million in 2022, and is projected to reach $149.2 million by 2032, registering a CAGR of 5.9% from 2023 to 2032.
By distribution channel, the butter powder market for supermarket/hypermarket was valued at $129.8 million in 2022, and is projected to reach $213.6 million by 2032, registering a CAGR of 5.1% from 2023 to 2032.
Region-wise, the North America butter powder market was valued at $151.9 million in 2022, and is projected to reach $245.7 million by 2032, registering a CAGR of 5.0% from 2023 to 2032.
Companies Mentioned
- PB2 Foods,Inc
- Nutrient Survival
- BetterBody Foods
- Betty Lou's Inc
- Garden of Life
- Z Natural Food,LLC
- Hoosier Hill Farm
- Laita
- Nutricost.
- powbab
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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