The global chrysanthemum tea market was valued at $153.1 million in 2022, and is projected to reach $249.8 million by 2032, registering a CAGR of 5.1% from 2023 to 2032.
Chrysanthemum tea is a delicately hued, translucent yellow beverage derived through the infusion of dried chrysanthemum flowers in boiled water. This infusion known as a tisane, denotes an herbal elixir which results from the steeping of botanical components of chrysanthemum plant such as leaves, stems, and blossoms in hot water. Diverging from the conventional black or green tea varieties, chrysanthemum tea distinguishes itself by its absence of caffeine, setting it apart from other caffeinated counterparts. Positioned within the herbal tea category, it offers a caffeine-free substitute characterized by the unique flavor profile derived from the chrysanthemum flowers. This tea has gained recognition for its affiliation with a spectrum of health advantages, which consists of heightened immune reactivity, mitigated inflammation, and diminished blood pressure levels.
The chrysanthemum tea market has witnessed significant growth driven by rise in demand for floral-flavored beverages. These drinks provide a unique and innovative taste experience that appeals to consumers seeking variety in their tea choices. Chrysanthemum tea, with its distinctive floral notes, effectively meets this demand and offers a compelling alternative to traditional beverages. The aesthetic appeal of floral-infused drinks, characterized by vivid colors and delicate flower petals, enhances their popularity among consumers who value presentation in their tea beverages. In addition, increase in interest in floral-infused beverages presents substantial opportunities for market participants in the chrysanthemum tea industry to cater to diverse consumer preferences, leverage the natural and botanical trend, and attract a broader customer base, particularly health-conscious individuals. Leading players in the market offer high-quality floral-infused beverages to capture attention and appeal to a large audience seeking natural tea drinks. These players may explore new opportunities by introducing exceptional products in the chrysanthemum tea category.
However, limited awareness and unfamiliarity of chrysanthemum tea pose significant obstacles for the market growth. In addition, lack of consumer knowledge about the benefits and uses of chrysanthemum tea impedes its widespread acceptance in different parts of the world. Furthermore, cultural differences notably hamper the market penetration of chrysanthemum tea. For instance, in specific European cultures, especially in Western and Southern regions, the chrysanthemum flower is intricately linked to the concepts of death and mourning. It is routinely employed as a symbol of remembrance and prominently incorporated in funeral displays and cemetery settings. This cultural viewpoint is notably prevalent in nations such as France, Italy, Spain, and Belgium, where chrysanthemums elicit sentiments linked to mourning and sorrow. Within certain European cultural frameworks, particularly pronounced in Western and Southern Europe, the chrysanthemum flower holds a deep-seated connection with the concepts of death and grieving. This floral emblem holds a significant role as a symbol of commemoration, finding a prominent place within funeral displays and cemetery landscapes. This cultural perspective notably permeates countries including France, Italy, Spain, and Belgium, where the chrysanthemum invokes sentiments of bereavement and lamentation. This sentiment is particularly observable during significant observances like All Saints' Day and All Souls' Day, where individuals pay homage to their departed kin by adorning gravesites with floral arrangements, with chrysanthemums ranking among the most commonly selected varieties. This intrinsic link between chrysanthemums and funeral traditions establishes a psychological barrier for some individuals when considering the incorporation of chrysanthemum tea into their beverage preferences. However, within the burgeoning landscape of specialty teas, a compelling prospect for expansion and ingenuity emerges within the beverage sector.
This market encompasses a range of unique and premium tea categories, which include chrysanthemum tea and other floral and herbal blends, tailored to cater to diverse consumer preferences. Furthermore, increase has been witnessed in the demand for authentic and high-quality tea experiences as consumers seek beverages that offer distinct and refined flavors. Moreover, the emphasis on health-conscious lifestyles has fueled the popularity of specialty teas, which often boast natural ingredients and potential health benefits. The specialty tea market offers beverage companies a plethora of opportunities to differentiate their offerings through the introduction of distinct flavors and blends that target specific segments of tea-consuming individuals. This allows companies to exercise control over premium pricing and establish themselves as leaders in the premium tea segment in the beverages category. Collaborations with tea artisans provide an opportunity to leverage their expertise and craftsmanship, which results in the creation of exceptional tea combinations that captivate a wide audience. In addition, packaging innovation is crucial in the expansion of this market, as visually appealing designs in packages contribute to the overall appeal of specialty teas and attract consumers who appreciate the artistry and sophistication of the product.
The global chrysanthemum tea market is segmented into type, packaging, application, distribution channel, and region. On the basis of type, the market is segregated into chrysanthemum indicum and chrysanthemum morifolium. As per packaging, it is divided into loose tea, tea bags, and bottled/canned. According to application, it is bifurcated into residential and commercial. On the basis of distribution channel, it is categorized into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Egypt, and rest of LAMEA).
The key players operating in the chrysanthemum tea market include Yunnan Sourcing Tea Shop, Bravo Tea, Asha Tea House, Teasenz, The Chinese Tea Company, Ten Ren Tea, Grand Tea & Imports, Onyx Coffee Lab, Chymey Teas, and Yeo Hiap Seng Ltd.
Chrysanthemum tea is a delicately hued, translucent yellow beverage derived through the infusion of dried chrysanthemum flowers in boiled water. This infusion known as a tisane, denotes an herbal elixir which results from the steeping of botanical components of chrysanthemum plant such as leaves, stems, and blossoms in hot water. Diverging from the conventional black or green tea varieties, chrysanthemum tea distinguishes itself by its absence of caffeine, setting it apart from other caffeinated counterparts. Positioned within the herbal tea category, it offers a caffeine-free substitute characterized by the unique flavor profile derived from the chrysanthemum flowers. This tea has gained recognition for its affiliation with a spectrum of health advantages, which consists of heightened immune reactivity, mitigated inflammation, and diminished blood pressure levels.
The chrysanthemum tea market has witnessed significant growth driven by rise in demand for floral-flavored beverages. These drinks provide a unique and innovative taste experience that appeals to consumers seeking variety in their tea choices. Chrysanthemum tea, with its distinctive floral notes, effectively meets this demand and offers a compelling alternative to traditional beverages. The aesthetic appeal of floral-infused drinks, characterized by vivid colors and delicate flower petals, enhances their popularity among consumers who value presentation in their tea beverages. In addition, increase in interest in floral-infused beverages presents substantial opportunities for market participants in the chrysanthemum tea industry to cater to diverse consumer preferences, leverage the natural and botanical trend, and attract a broader customer base, particularly health-conscious individuals. Leading players in the market offer high-quality floral-infused beverages to capture attention and appeal to a large audience seeking natural tea drinks. These players may explore new opportunities by introducing exceptional products in the chrysanthemum tea category.
However, limited awareness and unfamiliarity of chrysanthemum tea pose significant obstacles for the market growth. In addition, lack of consumer knowledge about the benefits and uses of chrysanthemum tea impedes its widespread acceptance in different parts of the world. Furthermore, cultural differences notably hamper the market penetration of chrysanthemum tea. For instance, in specific European cultures, especially in Western and Southern regions, the chrysanthemum flower is intricately linked to the concepts of death and mourning. It is routinely employed as a symbol of remembrance and prominently incorporated in funeral displays and cemetery settings. This cultural viewpoint is notably prevalent in nations such as France, Italy, Spain, and Belgium, where chrysanthemums elicit sentiments linked to mourning and sorrow. Within certain European cultural frameworks, particularly pronounced in Western and Southern Europe, the chrysanthemum flower holds a deep-seated connection with the concepts of death and grieving. This floral emblem holds a significant role as a symbol of commemoration, finding a prominent place within funeral displays and cemetery landscapes. This cultural perspective notably permeates countries including France, Italy, Spain, and Belgium, where the chrysanthemum invokes sentiments of bereavement and lamentation. This sentiment is particularly observable during significant observances like All Saints' Day and All Souls' Day, where individuals pay homage to their departed kin by adorning gravesites with floral arrangements, with chrysanthemums ranking among the most commonly selected varieties. This intrinsic link between chrysanthemums and funeral traditions establishes a psychological barrier for some individuals when considering the incorporation of chrysanthemum tea into their beverage preferences. However, within the burgeoning landscape of specialty teas, a compelling prospect for expansion and ingenuity emerges within the beverage sector.
This market encompasses a range of unique and premium tea categories, which include chrysanthemum tea and other floral and herbal blends, tailored to cater to diverse consumer preferences. Furthermore, increase has been witnessed in the demand for authentic and high-quality tea experiences as consumers seek beverages that offer distinct and refined flavors. Moreover, the emphasis on health-conscious lifestyles has fueled the popularity of specialty teas, which often boast natural ingredients and potential health benefits. The specialty tea market offers beverage companies a plethora of opportunities to differentiate their offerings through the introduction of distinct flavors and blends that target specific segments of tea-consuming individuals. This allows companies to exercise control over premium pricing and establish themselves as leaders in the premium tea segment in the beverages category. Collaborations with tea artisans provide an opportunity to leverage their expertise and craftsmanship, which results in the creation of exceptional tea combinations that captivate a wide audience. In addition, packaging innovation is crucial in the expansion of this market, as visually appealing designs in packages contribute to the overall appeal of specialty teas and attract consumers who appreciate the artistry and sophistication of the product.
The global chrysanthemum tea market is segmented into type, packaging, application, distribution channel, and region. On the basis of type, the market is segregated into chrysanthemum indicum and chrysanthemum morifolium. As per packaging, it is divided into loose tea, tea bags, and bottled/canned. According to application, it is bifurcated into residential and commercial. On the basis of distribution channel, it is categorized into online and offline. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Egypt, and rest of LAMEA).
The key players operating in the chrysanthemum tea market include Yunnan Sourcing Tea Shop, Bravo Tea, Asha Tea House, Teasenz, The Chinese Tea Company, Ten Ren Tea, Grand Tea & Imports, Onyx Coffee Lab, Chymey Teas, and Yeo Hiap Seng Ltd.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the chrysanthemum tea market analysis from 2022 to 2032 to identify the prevailing chrysanthemum tea market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the chrysanthemum tea market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global chrysanthemum tea market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Type
- Chrysanthemum indicum
- Chrysanthemum morifolium
By Packaging
- Loose tea
- Tea bags
- Bottled/Canned
By Application
- Residential
- Commercial
By Distribution Channel
- Online
- Offline
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- Egypt
- Rest of LAMEA
Key Market Players
- Ten Ren Tea Inc.
- Bravo Tea
- The Chinese Tea Company
- Onyx Coffee Lab
- Asha Tea House
- Teasenz
- Grand Tea & Imports
- Yeo Hiap Seng Ltd.
- Yunnan Sourcing Tea Shop
- Chymey Teas
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: CHRYSANTHEMUM TEA MARKET, BY TYPE
CHAPTER 5: CHRYSANTHEMUM TEA MARKET, BY PACKAGING
CHAPTER 6: CHRYSANTHEMUM TEA MARKET, BY APPLICATION
CHAPTER 7: CHRYSANTHEMUM TEA MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 8: CHRYSANTHEMUM TEA MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to this report, the chrysanthemum tea market was valued at $153.10 million in 2022, and is estimated to reach $249.8 million by 2032, growing at a CAGR of 5.1% from 2023 to 2032.Chrysanthemum tea refers to an herbal infusion derived from the blossoms of the chrysanthemum plant, specifically chrysanthemum indicum or chrysanthemum morifolium. This beverage bears significant cultural significance in Asian markets, particularly in China, where it has gained widespread favor across various generations. The tea undergoes a meticulous preparation process involving the steeping of dried chrysanthemum flowers in hot water, allowing the absorption of aromatic essences and beneficial compounds into the infusion. Chrysanthemum tea exhibits a light floral fragrance and a subtly sweet flavor, which render it an option for both hot and cold consumption.
The major factor that drives the growth of the chrysanthemum tea market is constant innovation in the product category by the market players. In the highly competitive chrysanthemum tea industry, major stakeholders employ strategic initiatives to drive innovation and diversification in their product offerings. These measures include the infusion of chrysanthemum tea with complementary flavors, along with the implementation of changes in packaging and design. In addition, companies incorporate additional herbs and botanicals renowned for their health properties that also emphasize the integration of functional benefits. The leading market players such as Yunnan Sourcing Tea Shop and the Chinese Tea Company exemplify this approach through the introduction of chrysanthemum tea blends combined with jasmine, globe amaranth, and green tea, which enhances the overall value proposition. Moreover, these companies invest in packaging innovation to enhance the customer experience and differentiate their products on store shelves from other tea varieties present in the market. They explore convenient formats and aesthetically appealing designs, such as pyramid-shaped tea bags, compostable alternatives, and reusable tins, to cater to the evolving preferences of modern consumers. As a result of the rising consumer interest in organic and sustainable products, key players actively source premium, organic chrysanthemum flowers and adopt sustainable practices throughout their supply chains. This not only resonates with environmentally conscious customers but also helps these brands establish themselves as socially responsible entities within the market.
One of the primary challenges is the tough competition faced from established beverages in the marketplace. Chrysanthemum tea faces intense competition within the market, primarily due to the proliferation of well-established beverage options that already attract a significant consumer base. These established beverages, which include coffee, carbonated drinks, and various types of tea, have firmly entrenched themselves in consumer habits and preferences. Among the tea categories, green and black teas have particularly gained recognition for their health benefits and diverse flavor profiles. As a result, consumers who are already accustomed to these beverages may exhibit reluctance to try new and unfamiliar tea, such as chrysanthemum tea. Moreover, leading beverage companies specializing in coffee and other popular varieties have successfully cultivated strong brand identities and fostered loyal customer bases over the years. These companies have made substantial investments in advertising, promotions, and extensive distribution networks, which have further strengthened their market position. Consequently, chrysanthemum tea, as a relatively lesser-known product, faces challenges to garner visibility and capture consumer attention. Thus, the growing demand for other established beverages hampers the growth of the chrysanthemum tea market.
On the contrary, exponential growth of online retail and e-commerce platforms has unlocked a myriad of opportunities for businesses operating in the premium and unique tea industry. The global reach facilitated by online platforms allows tea companies to transcend geographical limitations and target tea enthusiasts in various untapped markets across the world. The direct-to-consumer (D2C) model made possible by e-commerce empowers tea companies to directly sell their products to customers, which results in higher profit margins and greater control over branding and customer experience. Thus, surge in online retail and increase in penetration of e-commerce platforms are anticipated to present prosperous landscape for tea businesses to showcase their premium and distinctive products, establish connections with a broader customer base, and achieve substantial growth in the coming years.
The global chrysanthemum tea market is segmented into type, packaging, application, distribution channel, and region. On the basis of type, the market is segregated into chrysanthemum indicum and chrysanthemum morifolium. As per packaging, it is divided into loose tea, tea bags, and bottled/canned. According to application, the market is bifurcated into residential and commercial. Depending on distribution channel, it is categorized into online and offline. Region wise, it is analyzed across North America (the U. S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Egypt, and rest of LAMEA).
The key players operating in the chrysanthemum tea market include Yunnan Sourcing Tea Shop, Bravo Tea, Asha Tea House, Teasenz, The Chinese Tea Company, Ten Ren Tea, Grand Tea & Imports, Onyx Coffee Lab, Chymey Teas, and Yeo Hiap Seng Ltd. According to the market players, the major obstacle attributed to the pandemic was the disruption of the supply chain and implementation of strict lockdown protocols, which resulted in delays in delivery in different parts of the world.
Companies Mentioned
- Ten Ren Tea Inc.
- Bravo Tea
- The Chinese Tea Company
- Onyx Coffee Lab
- Asha Tea House
- Teasenz
- Grand Tea & Imports
- Yeo Hiap Seng Ltd.
- Yunnan Sourcing Tea Shop
- Chymey Teas
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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