The term "marketing technology," or "MarTech," refers to a variety of programs and devices that help marketers accomplish their aims and objectives. The marketing technology consists of email marketing, content management system, customer experience software and customer relationship management software. The core objective of marketing technology is to be agile. An agile project management approach uses frequent communication, adaptability, and a blend of technical best practices and business growth.
Moreover, with the help of marketing automation, marketing and sales personnel provide leads with highly personalized content targeted at acquiring and retaining consumers. Marketing automation focuses on defining, scheduling, segmenting, and tracking marketing programs. Moreover, it provides customers with greater ease and a better user experience. In addition, the application of cutting-edge technologies such as IoT and cloud computing to enhance data management and analytics and provide companies a greater knowledge of their goods. Such a number of factors are expected to provide lucrative opportunities for market growth during the forecast period.
In addition, the rise advancements in the marketing environment, enabled through communication technologies are positively impacting the growth of the market. In addition, marketing solutions are gaining significant adoption to increase the use of IT and network control systems among several industry operators, specifically data analytics and other digital technologies, are expected to fuel the growth of the market during the forecast period. Furthermore, the integration of automated systems in various businesses such as manufacturing, healthcare and others has reduced the rate of errors, such as low agility, as well as operating costs. Hence, these multiple benefits offered by technologies used in marketing operations and maintenance services will boost the demand for the global market. Additionally, the growing trend of digital systems and online marketing strategies are major factors driving market growth. Furthermore, the surge in demand for effective advanced technology among end users creates opportunities for the marketing technology market. Moreover, the rise in the adoption of several strategies by businesses to improve personalization in the media and entertainment sector, in turn, is expected to offer remunerative opportunities for the expansion of the global market during the forecast period.
Also, the marketing technology market is witnessing significant growth, owing to several key factors including rapid digital transformation specifically after the pandemic period. Moreover, the surge in the usage of smart devices in various industries strives for businesses to expand their product portfolio in marketing technology. Such factors further help organizations to enhance the customer experience and, hence, are anticipated to drive global market growth.
Furthermore, increasing digital transformation and surge in demand for personalized experience positively impacts the growth of the market in the future. In addition, the proliferation of automation and efficiency is expected to drive the global market growth. However, data privacy and compliance, and high cost of implementation are expected to hamper the market growth. Furthermore, the growing integration of AI and ML technologies and increase in demand for real time marketing, creates numerous opportunities for marketing technology solutions in the global market during the forecast period.
The marketing technology (MarTech) market is segmented into type, product, industry vertical, and region. By type, it is categorized into digital marketing and offline marketing. By product, it is divided into social media tools, content marketing tools, rich media tools, automation tools and others. By industry vertical, the market is classified into IT & telecommunication, retail & e-commerce, BFSI, media & entertainment, healthcare, sports and events and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the marketing technology market are AWS, Inc., Google LLC, Microsoft Corporation, Oracle Corporation, SAP SE, Apple, Inc., Adobe Inc., Salesforce Inc., Aptean Inc., Zebra Technologies. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the Marketing technology market globally.
Moreover, with the help of marketing automation, marketing and sales personnel provide leads with highly personalized content targeted at acquiring and retaining consumers. Marketing automation focuses on defining, scheduling, segmenting, and tracking marketing programs. Moreover, it provides customers with greater ease and a better user experience. In addition, the application of cutting-edge technologies such as IoT and cloud computing to enhance data management and analytics and provide companies a greater knowledge of their goods. Such a number of factors are expected to provide lucrative opportunities for market growth during the forecast period.
In addition, the rise advancements in the marketing environment, enabled through communication technologies are positively impacting the growth of the market. In addition, marketing solutions are gaining significant adoption to increase the use of IT and network control systems among several industry operators, specifically data analytics and other digital technologies, are expected to fuel the growth of the market during the forecast period. Furthermore, the integration of automated systems in various businesses such as manufacturing, healthcare and others has reduced the rate of errors, such as low agility, as well as operating costs. Hence, these multiple benefits offered by technologies used in marketing operations and maintenance services will boost the demand for the global market. Additionally, the growing trend of digital systems and online marketing strategies are major factors driving market growth. Furthermore, the surge in demand for effective advanced technology among end users creates opportunities for the marketing technology market. Moreover, the rise in the adoption of several strategies by businesses to improve personalization in the media and entertainment sector, in turn, is expected to offer remunerative opportunities for the expansion of the global market during the forecast period.
Also, the marketing technology market is witnessing significant growth, owing to several key factors including rapid digital transformation specifically after the pandemic period. Moreover, the surge in the usage of smart devices in various industries strives for businesses to expand their product portfolio in marketing technology. Such factors further help organizations to enhance the customer experience and, hence, are anticipated to drive global market growth.
Furthermore, increasing digital transformation and surge in demand for personalized experience positively impacts the growth of the market in the future. In addition, the proliferation of automation and efficiency is expected to drive the global market growth. However, data privacy and compliance, and high cost of implementation are expected to hamper the market growth. Furthermore, the growing integration of AI and ML technologies and increase in demand for real time marketing, creates numerous opportunities for marketing technology solutions in the global market during the forecast period.
The marketing technology (MarTech) market is segmented into type, product, industry vertical, and region. By type, it is categorized into digital marketing and offline marketing. By product, it is divided into social media tools, content marketing tools, rich media tools, automation tools and others. By industry vertical, the market is classified into IT & telecommunication, retail & e-commerce, BFSI, media & entertainment, healthcare, sports and events and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the marketing technology market are AWS, Inc., Google LLC, Microsoft Corporation, Oracle Corporation, SAP SE, Apple, Inc., Adobe Inc., Salesforce Inc., Aptean Inc., Zebra Technologies. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the Marketing technology market globally.
Key benefits for stakeholders
- The study provides an in-depth analysis of the marketing technology market forecast along with the current and future trends to explain the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on marketing technology market trends is provided in the report.
- The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the marketing technology market from 2022 to 2032 is provided to determine the market potential.
Additional benefits you will get with this purchase are:
- Quarterly update (only available with the purchase of an enterprise license)
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- Free data pack (Excel version) with the purchase of a 1-5 or enterprise user license.
- Free report update, if the report is 6-12 months old or older.
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- Free industry updates and white papers.
Key Market Segments
By Type
- Digital Marketing
- Offline Marketing
By Product
- Social Media Tools
- Content Marketing Tools
- Rich Media Tools
- Automation Tools
- Others
By End-Use
- IT and Telecommunication
- Retail and E-commerce
- BFSI
- Media and Entertainment
- Healthcare
- Sports and Events
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- AWS, Inc.
- SAP SE
- Aptean
- Zebra Technologies
- Adobe Inc.
- Oracle Corporation
- Google LLC
- Apple, Inc.
- Salesforce Inc.
- Microsoft Corporation
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: MARKETING TECHNOLOGY (MARTECH) MARKET, BY TYPE
CHAPTER 5: MARKETING TECHNOLOGY (MARTECH) MARKET, BY PRODUCT
CHAPTER 6: MARKETING TECHNOLOGY (MARTECH) MARKET, BY END-USE
CHAPTER 7: MARKETING TECHNOLOGY (MARTECH) MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to this report, the marketing technology (martech) market was valued at $328.95 billion in 2022, and is estimated to reach $1744 billion by 2032, growing at a CAGR of 18.5% from 2023 to 2032.The marketing technology (MarTech) market is likely to experience a significant growth rate of 18.5% from 2023-2032, owing to the rise in market demand for marketing technology solutions in industries
Marketing technology (MarTech) is a collection of interconnected technologies that provide marketing functions, such as efficiently and effectively targeting, acquiring, and retaining customers. Moreover, in the retail and e-commerce industries marketing technology provides customer relationship management (CRM) software for controlling customer interactions and data. It also offers platforms for online shopping with integrated marketing automation for email campaigns and personalized product suggestions.
Furthermore, the rise advancements in the marketing environment, enabled through communication technologies are positively impacting the growth of the market. In addition, marketing solutions are gaining significant adoption to increase the use of IT and network control systems among several industry operators, specifically data analytics and other digital technologies, are expected to fuel the growth of the market during the forecast period. Furthermore, the integration of automated systems in various businesses such as manufacturing, healthcare and others has reduced the rate of errors, such as low agility, as well as operating costs. Hence, these multiple benefits offered by technologies used in marketing operations and maintenance services will boost the demand for the global market. Additionally, the growing trend of digital systems and online marketing strategies are major factors driving market growth. Furthermore, the surge in demand for effective advanced technology among end users creates opportunities for the marketing technology market. Moreover, the rise in the adoption of several strategies by businesses to improve personalization in the media and entertainment sector, in turn, is expected to offer remunerative opportunities for the expansion of the global market during the forecast period.
Moreover, increasing digital transformation and surge in demand for personalized experience positively impacts the growth of the market in the future. In addition, the proliferation of automation and efficiency is expected to drive global market growth. However, data privacy and compliance, and high cost of implementation are expected to hamper the market growth. Furthermore, the growing integration of AI and ML technologies and the increase in demand for real-time marketing creates numerous opportunities for marketing technology solutions in the global market during the forecast period.
The marketing technology (MarTech) market is segmented into type, product, industry vertical, and region. By type, it is categorized into digital marketing and offline marketing. By product, it is divided into social media tools, content marketing tools, rich media tools, automation tools and others. By industry vertical, the market is classified into IT & telecommunication, retail & e-commerce, BFSI, media & entertainment, healthcare, sports and events and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the marketing technology market are AWS, Inc., Google LLC, Microsoft Corporation, Oracle Corporation, SAP SE, Apple, Inc., Adobe Inc., Salesforce Inc., Aptean Inc., Zebra Technologies. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the Marketing technology market globally. For instance, in July 2023, GrowthLoop collaborated with Google Cloud, to transform marketing through advanced analytics and artificial intelligence (AI). The partnership leverages Google Cloud's BigQuery and generative AI capabilities to transform the way businesses segment, activate, personalize, and measure their marketing. In addition, in March 2023, IBM partnered with Adobe, to Help marketing and creative organizations optimize their content supply chain.
Key Market Insights
By type, the digital marketing segment was the highest revenue contributor to the market in 2022, and is estimated to reach $1.15 billion by 2032, with a CAGR of 17.5%. However, the offline marketing segment is estimated to be the fastest-growing segment with a CAGR of 20.7% during the forecast period.By product, the social media tools segment dominated the global market share in 2022, and is estimated to reach $633.75 million by 2032, with a CAGR of 16.3%, However, the automation tools segment is expected to be the fastest growing segment with a CAGR of 23.6% during the forecast period.
By end use, the retail and e-commerce segment was the highest revenue contributor to the market in 2022, and is estimated to reach $374.90 million by 2032, with a CAGR of 16.0%. However, the media and entertainment segment is estimated to be the fastest-growing segment with a CAGR of 23.5% during the forecast period.
Region wise, North America was the highest revenue contributor, accounting for $120.30 million in 2022 and is estimated to reach $528.96 million by 2032, with a CAGR of 16.3%.
Companies Mentioned
- AWS, Inc.
- SAP SE
- Aptean
- Zebra Technologies
- Adobe Inc.
- Oracle Corporation
- Google LLC
- Apple, Inc.
- Salesforce Inc.
- Microsoft Corporation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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