List of the 300 Largest Companies With Onlineshops Germany [2023]

Product Overview

Contains the 300 largest companies with online stores in Germany from various industries, e-commerce companies, traditional retailers with online stores and consumer goods manufacturers with online stores. The list is an excerpt from our list of the 5,000 largest companies in Germany.

Excellent level of detail: industry and field of activity, turnover (2015 - 2021) if publicly available, number of employees (2018 - 2021) if publicly available, general contact details, names of management, etc.

Suitable for bulk mailings: list contains columns for German formal salutation, title, first and last name of the management.

High-quality lists thanks to manual data maintenance by an experienced research team in Munich. Boutique research instead of unchecked crawler data.

List of the 5 largest companies with onlineshops in Germany

In 2020, German online retail generated nearly 73 billion euros in sales - a record. eCommerce is a serious competitor for brick-and-mortar retail. These are the 5 largest German companies with online stores.

1. CECONOMY AG, Dusseldorf

CECONOMY came into being in 2017. The company combines the electronics retail division of the former Metro Group. CECONOMY’s business still rests heavily on around a thousand “classic” electronics stores under the MediaMarkt and Saturn brands. However, online retailing is becoming increasingly important as a second major sales channel alongside bricks-and-mortar retailing.

Update 2023: The Düsseldorf-based electronics retailer wants to significantly increase sales in online retailing and thus become more lucrative overall. In addition, the retail stores of the MediaMarkt and Saturn divisions, which belong to the company, are to be modernized, and the profitable service area relating to appliance repairs is also to be expanded.

2. BayWa AG, Munich

BayWa was founded in 1923 as a cooperative institution for Bavarian agriculture. Today, BayWa is an internationally active group in the business areas of agriculture, building materials trading, fuel sales, renewable energies, innovation & digitalization. In the areas of agriculture, building materials and energy, it also operates online stores.

3. Otto (GmbH & Co KG), Hamburg

Otto has successfully managed the transformation from a catalog-based mail order company to an online retailer. The Otto Group operates around 100 online stores, generating around three quarters of its revenues. The main products on offer are everyday goods relating to fashion, accessories, furnishings and fittings.

4. Zalando SE, Berlin

Zalando can be considered the inventor of online shoe retailing in Germany. Since its launch in 2008, the Berlin-based company has written a remarkable success story. Today, with 16,000 employees, Zalando serves 44 million customers in 23 European markets with shoes, fashion and cosmetics - predominantly online.

5. Deichmann SE, Essen

The family-owned company Deichmann has its roots in stationary shoe retailing. This is still the mainstay of the business. Deichmann operates around 4,200 shoe stores in 31 countries. Online retail has been added as a second pillar. There are around 40 Deichmann online stores.