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Hard Seltzer Global Market Opportunities and Strategies to 2032

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    Report

  • 298 Pages
  • October 2023
  • Region: Global
  • The Business Research Company
  • ID: 5895068
This report describes and explains the hard seltzer market and covers 2017-2022, termed the historic period and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and the major economies within each region.

The global hard seltzer market reached a value of nearly $12,255.3 million in 2022, having increased at a compound annual growth rate (CAGR) of 18.8% since 2017. The market is expected to grow from $12,255.3 million in 2022 to $27,143.0 million in 2027 at a rate of 17.2%. The market is then expected to grow at a CAGR of 19.0% from 2027 and reach $64,771.2 million in 2032.

Growth in the historic period resulted from the rise in disposable income, the increased online sales of beverages, the growth in the tourism industry, and the advancements in brewing technology. Factors that negatively affected growth in the historic period were the impact of COVID-19 and the higher taxation policies.

Going forward, the rapid urbanization, the rising consumption of alcoholic drinks, the rising demand for gluten-free beverages, and the growing demand for keto and vegan diet will drive the market. Factors that could hinder the growth of the hard seltzer market in the future include the impact of the Russia-Ukraine war and the strict government regulations.

The hard seltzer market is segmented by type into ABV more than 5% and ABV less than 5%. The ABV more than 5% market was the largest segment of the hard seltzer market by type, accounting for $7,840.7 million or 64.0% of the total market in 2022. The ABV less than 5% market is expected to be the fastest-growing segment going forward at a CAGR of 18.1%.

The hard seltzer market is segmented by packaging into cans, glass, and other packaging. The cans market was the largest segment of the hard seltzer market by packaging, accounting for $7,999.0 million or 65.3% of the total market in 2022. The glass market is expected to be the fastest-growing segment going forward at a CAGR of 17.3%.

The hard seltzer market is segmented by distribution channel into off-trade and on-trade. The off-trade market was the largest segment of the hard seltzer market by distribution channel, accounting for $8,580.5 million or 70.0% of the total market in 2022. The on-trade market is expected to be the fastest-growing segment going forward at a CAGR of 18.3%.

The hard seltzer market is segmented by flavors into cherry, grapefruit, mango, lime, and other flavors. The cherry market was the largest segment of the hard seltzer market by flavors, accounting for $4,426.0 million or 36.1% of the total market in 2022. The other flavors market is expected to be the fastest-growing segment going forward at a CAGR of 18.2%.

North America was the largest region in the hard seltzer market, accounting for 51.3% of the global market in 2022. It was followed by Western Europe, Asia-Pacific, and other regions. Going forward, the fastest growing regions in the hard seltzer market will be Asia-Pacific and the Middle East, where growth will be at CAGRs of 20.2% and 18.6% respectively from 2022-2027.

The global hard seltzer market is highly concentrated, with a few players dominating the market. The top ten competitors in the market made up to 69.92% of the total market in 2022. Mark Anthony Group was the largest competitor with a 23.50% share of the market, followed by Anheuser-Busch InBev with 14.15%, The Boston Beer Company with 12.70%, Diageo plc with 8.66%, E. & J. Gallo Winery with 4.24%, Heineken N.V. with 3.20%, Molson Coors Beverage Company with 1.83%, Constellation Brands, Inc. with 1.52%, Kona Brewing Company with 0.08%, and San Juan Seltzer, Inc. with 0.05%.

The top opportunities in the hard seltzer market by type will arise in the ABV more than 5% market, which will gain $9,150.8 million of global annual sales by 2027. The top opportunities in the hard seltzer market by packaging will arise in the cans market, which will gain $9,742.8 million of global annual sales by 2027. The top opportunities in the hard seltzer market by distribution channel will arise in the off-trade market, which will gain $10,051.5 million of global annual sales by 2027. The top opportunities in the hard seltzer market by flavors will arise in the cherry market, which will gain $5,576.0 million of global annual sales by 2027. The hard seltzer market size will gain the most in the USA at $6,134.4 million.

Market-trend-based strategies for the hard seltzer market include offering natural ingredient-based hard seltzers, providing multiple flavor hard seltzers, a focus on expansion of stores or increasing product availability, a focus on product innovations, launch of innovative marketing campaigns, and a focus on strategic partnerships.

Player-adopted strategies in the hard seltzer industry include a focus on expanding production capacities to cater to the growing demand for the product category, a focus on developing alternate products portfolio through existing products line, a focus on expanding product reach and presence through tapping different distribution channels and touchpoints, a focus on expanding the market presence through the acquisition of high growth brands in fast growing categories, and a focus on increasing product offerings and expanding manufacturing capacities to cater to the growing demand for seltzer products.

To take advantage of the opportunities, the analyst recommends the hard seltzer companies to focus on natural ingredient-based hard seltzers, focus on product innovations, focus on multiple flavor hard seltzers, focus on cans and glass packaging, expand in emerging markets, continue to focus on developed markets, focus on strategic partnerships, focus on expansion of stores, provide competitively priced offerings, focus on online marketing, focus on innovative marketing campaigns, and focus on urban population.

Table of Contents

1. Executive Summary2. Table Of Contents3. List Of Figures4. List Of Tables5. Report Structure
6. Introduction And Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Hard Seltzer Market Definition And Segmentations
6.4. Market Segmentation By Type
6.4.1. ABV More Than 5%
6.4.2. ABV Less Than 5%
6.5. Market Segmentation By Flavors
6.5.1. Cherry
6.5.2. Grapefruit
6.5.3. Mango
6.5.4. Lime
6.5.5. Other Flavors
6.6. Market Segmentation By Packaging
6.6.1. Cans
6.6.2. Glass
6.6.3. Other Packaging
6.7. Market Segmentation By Distribution Channel
6.7.1. Off-Trade
6.7.2. On-Trade
7. Major Market Trends
7.1. Natural Ingredient-Based Hard Seltzers
7.2. Multiple Flavor Hard Seltzers
7.3. Expansion Of Stores
7.4. Product Innovations
7.5. Innovative Marketing Campaigns
7.6. Strategic Partnerships
8. Global Market Size and Growth
8.1. Market Size
8.2. Historic Market Growth, 2017 - 2022, Value ($ Million)
8.2.1. Market Drivers 2017 - 2022
8.2.2. Market Restraints 2017 - 2022
8.3. Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
8.3.1. Market Drivers 2022 - 2027
8.3.2. Market Restraints 2022 - 2027
9. Global Hard Seltzer Market Segmentation
9.1. Global Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
9.2. Global Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
9.3. Global Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
9.4. Global Hard Seltzer Market, Segmentation By Flavors, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
10. Hard Seltzer Market, Regional and Country Analysis
10.1. Global Hard Seltzer Market, By Region, Historic and Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
10.2. Global Hard Seltzer Market, By Country, Historic and Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11. Asia-Pacific Market
11.1. Summary
11.2. Market Overview
11.2.1. Region Information
11.2.2. Market Information
11.2.3. Background Information
11.2.4. Government Initiatives
11.2.5. Regulations
11.2.6. Regulatory Bodies
11.2.7. Major Associations
11.2.8. Taxes Levied
11.2.9. Corporate Tax Structure
11.2.10. Investments
11.2.11. Major Companies
11.3. Asia-Pacific Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.4. Asia-Pacific Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.5. Asia-Pacific Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.6. Asia-Pacific Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.7. Asia-Pacific Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.8. Asia-Pacific Hard Seltzer Market: Country Analysis
11.9. China Market
11.10. Summary
11.11. Market Overview
11.11.1. Country Information
11.11.2. Market Information
11.11.3. Background Information
11.11.4. Government Initiatives
11.11.5. Regulations
11.11.6. Regulatory Bodies
11.11.7. Major Associations
11.11.8. Taxes Levied
11.11.9. Corporate Tax Structure
11.11.10. Investments
11.11.11. Major Companies
11.12. China Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.13. China Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.14. China Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.15. China Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.16. China Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.17. India Market
11.18. India Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.19. India Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.20. India Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.21. India Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.22. India Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.23. Japan Market
11.24. Japan Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.25. Japan Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.26. Japan Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.27. Japan Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.28. Japan Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.29. Australia Market
11.30. Australia Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.31. Australia Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.32. Australia Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.33. Australia Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.34. Australia Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.35. Indonesia Market
11.36. Indonesia Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.37. Indonesia Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.38. Indonesia Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.39. Indonesia Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.40. Indonesia Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.41. South Korea Market
11.42. South Korea Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.43. South Korea Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.44. South Korea Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.45. South Korea Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.46. South Korea Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12. Western Europe Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes Levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Western Europe Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
12.4. Western Europe Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
12.5. Western Europe Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.6. Western Europe Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.7. Western Europe Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.8. Western Europe Hard Seltzer Market: Country Analysis
12.9. UK Market
12.10. UK Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
12.11. UK Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
12.12. UK Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.13. UK Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.14. UK Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.15. Germany Market
12.16. Germany Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
12.17. Germany Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
12.18. Germany Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.19. Germany Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.20. Germany Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.21. France Market
12.22. France Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
12.23. France Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
12.24. France Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.25. France Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.26. France Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13. Eastern Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Eastern Europe Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
13.4. Eastern Europe Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
13.5. Eastern Europe Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.6. Eastern Europe Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.7. Eastern Europe Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.8. Eastern Europe Hard Seltzer Market: Country Analysis
13.9. Russia Market
13.10. Russia Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
13.11. Russia Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
13.12. Russia Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.13. Russia Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.14. Russia Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14. North America Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Major Associations
14.2.8. Taxes Levied
14.2.9. Corporate Tax Structure
14.2.10. Investments
14.2.11. Major Companies
14.3. North America Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
14.4. North America Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
14.5. North America Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.6. North America Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.7. North America Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.8. North America Hard Seltzer Market: Country Analysis
14.9. USA Market
14.10. Summary
14.11. Market Overview
14.11.1. Country Information
14.11.2. Market Information
14.11.3. Background Information
14.11.4. Government Initiatives
14.11.5. Regulations
14.11.6. Regulatory Bodies
14.11.7. Major Associations
14.11.8. Taxes Levied
14.11.9. Corporate Tax Structure
14.11.10. Investments
14.11.11. Major Companies
14.12. USA Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
14.13. USA Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
14.14. USA Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.15. USA Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.16. USA Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15. South America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Government Initiatives
15.2.4. Regulations
15.2.5. Regulatory Bodies
15.2.6. Major Associations
15.2.7. Taxes Levied
15.2.8. Corporate Tax Structure
15.2.9. Investments
15.2.10. Major Companies
15.3. South America Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
15.4. South America Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
15.5. South America Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.6. South America Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.7. South America Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.8. South America Hard Seltzer Market: Country Analysis
15.9. Brazil Market
15.10. Brazil Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
15.11. Brazil Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
15.12. Brazil Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.13. Brazil Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.14. Brazil Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
16. Middle East Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investments
16.2.11. Major Companies
16.3. Middle East Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
16.4. Middle East Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
16.5. Middle East Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
16.6. Middle East Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
16.7. Middle East Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
17. Africa Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Background Information
17.2.4. Government Initiatives
17.2.5. Regulations
17.2.6. Regulatory Bodies
17.2.7. Major Associations
17.2.8. Taxes Levied
17.2.9. Corporate Tax Structure
17.2.10. Investments
17.2.11. Major Companies
17.3. Africa Hard Seltzer Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
17.4. Africa Hard Seltzer Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
17.5. Africa Hard Seltzer Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
17.6. Africa Hard Seltzer Market, Segmentation By Packaging, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
17.7. Africa Hard Seltzer Market, Segmentation By Distribution Channel, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
18. Competitive Landscape And Company Profiles
19. Company Profiles
19.1. Mark Anthony Group
19.1.1. Company Overview
19.1.2. Products And Services
19.1.3. Business Strategy
19.1.4. Financial Overview
19.2. Anheuser-Busch InBev
19.2.1. Company Overview
19.2.2. Products And Services
19.2.3. Business Strategy
19.2.4. Financial Overview
19.3. The Boston Beer Company
19.3.1. Company Overview
19.3.2. Products And Services
19.3.3. Business Strategy
19.3.4. Financial Overview
19.4. Diageo plc
19.4.1. Company Overview
19.4.2. Products And Services
19.4.3. Business Strategy
19.4.4. Financial Overview
19.5. E. & J. Gallo Winery
19.5.1. Company Overview
19.5.2. Products And Services
19.5.3. Business Strategy
19.5.4. Financial Overview
20. Key Mergers and Acquisitions
20.1. Next Century Spirits Acquired XED Beverages
20.2. Monster Beverage Corporation Acquired CANarchy Craft Brewery
20.3. Ayr Wellness Acquired Cultivauna
20.4. Ellie Goulding Acquired Served Drinks
20.5. Diageo Plc Acquired Far West Spirits
20.6. Anheuser-Busch InBev Acquired Ashland Hard Seltzer
21. Opportunities And Strategies
21.1. Global Hard Seltzer Market In 2027 - Countries Offering Most New Opportunities
21.2. Global Hard Seltzer Market In 2027 - Segments Offering Most New Opportunities
21.3. Global Hard Seltzer Market In 2027 - Growth Strategies
21.3.1. Market Trend Based Strategies
21.3.2. Competitor Strategies
22. Hard Seltzer Market, Conclusions And Recommendations
22.1. Conclusions
22.2. Recommendations
22.2.1. Product
22.2.2. Place
22.2.3. Price
22.2.4. Promotion
22.2.5. People
23. Appendix
23.1. Market Data Sources
23.2. Research Methodology
23.3. Currencies
23.4. About the Publisher
23.5. Copyright and Disclaimer

Executive Summary

Hard Seltzer Global Market Opportunities And Strategies To 2032 provides the strategists; marketers and senior management with the critical information they need to assess the global hard seltzer market as it emerges from the COVID-19 shut down.

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Description:

Where is the largest and fastest growing market for hard seltzer? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The hard seltzer market global report answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider hard seltzer market; and compares it with other markets.

The report covers the following chapters:

  • Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the hard seltzer market.
  • Key Trends - Highlights the major trends shaping the global hard seltzer market. This section also highlights likely future developments in the market.
  • Global Market Size and Growth - Global historic (2017-2022) and forecast (2022-2027, 2032F) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
  • Regional and Country Analysis - Historic (2017-2022) and forecast (2022-2027, 2032F) market values and growth and market share comparison by region and country.
  • Market Segmentation - Contains the market values (2017-2022) (2022-2027, 2032F) and analysis for each segment by type, by flavors, by packaging, and by distribution channel in the market.
  • Regional Market Size and Growth - Regional market size (2022, historic (2017-2022) and forecast (2022-2027, 2032F) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
  • Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
  • Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
  • Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
  • Conclusions And Recommendations - This section includes recommendations for hard seltzer providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
  • Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report

Scope:

Markets Covered:

1) By Type: Abv More Than 5%; Abv Less Than 5%
2) By Packaging: Cans, Glass; Other Packaging
3) By Distribution Channel; Off-Trade; On-Trade
4) By Flavors: Cherry; Grapefruit; Mango; Lime; Other Flavors

Companies Mentioned: Mark Anthony Group; Anheuser-Busch InBev; The Boston Beer Company; Diageo plc; E. & J. Gallo Winery

Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; hard seltzer indicators comparison.

Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Companies Mentioned

  • Mark Anthony Group
  • Anheuser-Busch InBev
  • The Boston Beer Company
  • Diageo plc
  • E. & J. Gallo Winery
  • Heineken N.V.
  • Molson Coors Beverage Company
  • Constellation Brands, Inc.
  • Kona Brewing Company
  • San Juan Seltzer, Inc.
  • Qalbstore
  • Corner Art Store
  • Glasstick
  • Liquid Ai
  • BeaconsTalk Technologies Pvt Ltd
  • Cool Story
  • Moonshine Meadery
  • Bind Beverages
  • Kweichow Moutai
  • Wuliangye Yibin
  • Foshan Haitian Flavouring and Food Company
  • Shanxi Xinghuacun Fen Wine Factory
  • Luzhou Laojiao
  • Jiangsu Yanghe Brewery Joint-Stock
  • Inner Mongolia Yili Industrial Group
  • Tsingtao Brewery Company
  • Casso Cocktails
  • Bodega Bay
  • CD Corp Limited
  • Clubby
  • Niyte
  • Endangered Brewing
  • Wise Bartender
  • White Claw
  • Kopparberg Brewery AB
  • Féfé drinks
  • Defy Wine
  • Silesia Consulting Ltd
  • Polmos Lublin S. A
  • Jax Holding Ltd
  • Vito-House, Llc
  • Kursk brewery, llc
  • Yaroslavsky Distillery
  • Ip Selivanenko
  • Truly Hard Seltzer
  • Barefoot Hard Seltzer
  • Bud Light Seltzer
  • Bon & Viv Spiked Seltzer
  • High Noon Sun Sips Hard Seltzer
  • Smirnoff Spiked Sparkling Seltzer
  • Henry's Hard Sparkling Water
  • Corona Hard Seltzer
  • Cervecería y Maltería Quilmes
  • Ambev
  • Cervecería Nacional (Ecuador)
  • International Beverage & Filling Industries LLC
  • Vizzy Hard Seltzer
  • Dubai Refreshments PJSC
  • Komari Beverages
  • Coca-Cola Company
  • PURA Beverage Company
  • SpikedSeltzer

Methodology

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Table Information