Private Tutoring Global Market Report 2024

The private tutoring market size has grown strongly in recent years. It will grow from $110.96 billion in 2023 to $120.88 billion in 2024 at a compound annual growth rate (CAGR) of 8.9%. The growth observed in the historic period can be ascribed to factors such as academic pressure, government policies and funding, changes in parenting styles, the rise of middle-class families, cultural importance placed on education, as well as urbanization and increasingly busy lifestyles.

The private tutoring market size is expected to see strong growth in the next few years. It will grow to $171.05 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The anticipated growth in the forecast period can be linked to swift changes in curriculum, a surge in demand for supplemental education, an increase in homeschooling, emphasis on individualized learning, global competition in education, and the provision of test preparation services. Noteworthy trends expected in the forecast period encompass the introduction of digital platforms, emphasis on smart classes, strategic collaborations, and the integration of artificial intelligence in educational settings.

The anticipated growth in the private tutoring market is expected to be propelled by the increasing number of students. Private tutoring offers personalized academic support, exam preparation, specialized learning assistance, coaching for extracurricular activities, guidance for college admissions, and enhances students' confidence and self-esteem in competitive environments. For example, in July 2022, as reported by Inside Higher Ed, a US-based publishing agency, Harvard University admitted 1,954 students out of 61,220 applicants, resulting in an admission rate of 3.19% in 2023. Similarly, Yale University accepted 2,234 applicants from 50,015, with an admit rate of 4.47%. Consequently, the rising number of students is a driving force behind the growth of the private tutoring market.

The expanding realm of online tutoring is anticipated to contribute significantly to the growth of the private tutoring market. Online tutoring involves an educational practice where a tutor provides instruction, guidance, and support to a student or group of students over the internet. This form of tutoring enhances private tutoring by offering a flexible and accessible platform for personalized instruction. It enables tutors to connect with students remotely, delivering tailored learning experiences, real-time feedback, and the convenience of virtual sessions. This expansion in the reach and effectiveness of private tutoring services is evident, as reported by ProsperityForAll in September 2023, indicating a rise in the penetration rate of online learning platforms from 6.8% in 2020 to 9.9% in 2022. Therefore, the increasing prevalence of online tutoring is a key driver behind the growth of the private tutoring market.

Private tutoring market is witnessing a prominent trend of product innovations, with major companies in the sector introducing new solutions to maintain their market positions. For instance, in September 2022, Tutor.com, an online tutoring company based in the US, introduced Learner Engagements Online (LEO). LEO is an institutional tutoring platform designed to centralize academic support services, scheduling tools, and actionable analytics for both students and institutions. LEO offers customizable support services, including one-to-one tutoring, drop-off writing, math review, specialized subject tutoring, small-group tutoring, workshops, peer-to-peer learning, academic advising, and job and career help. The platform aims to provide equitable access to support, reduce attrition, and increase pass and persistence rates. LEO allows students to connect with tutors in real-time or asynchronously, offering various support options. It features centralized scheduling tools, early alerts, institution data analytics, a client portal, and a forthcoming teacher dashboard. The platform can be customized to meet the specific needs of colleges, K–12 schools, libraries, and other organizations.

Major players in the private tutoring market are entering partnerships to develop new products and strengthen their market positions. Collaborations and partnerships in this sector enhance access to diverse expertise, resources, and technological tools, creating a more comprehensive and effective learning environment for students. An example of this collaborative trend is seen in the partnership between TutorMe, a US-based e-learning company, and Saint Paul Public Schools, a US-based school district. In November 2021, TutorMe and Saint Paul Public Schools joined forces to provide free access to online tutoring services for over 33,000 K-12 students. The collaboration aims to support the district's efforts in addressing academic gaps exacerbated by COVID-19, offering personalized 1-on-1 lessons with TutorMe's extensive network of over 15,000 tutors covering more than 300 subjects. TutorMe's virtual classroom comes equipped with interactive features such as a text editor, code editor, two-way audio/video chat, screen sharing, and a virtual whiteboard. Each tutoring session is archived, allowing students to conveniently access past lessons for ongoing support with coursework and studying.

In April 2022, Pearson, a UK-based educational media company, made an undisclosed acquisition of Mondly. This strategic move by Pearson is aimed at expanding its digital strategy, reinforcing its position in the language learning market, and creating opportunities for cross-selling and bundling English learning with other products, thereby driving revenue growth and enhancing its market proposition. Mondly, based in Romania, is an educational technology company specializing in private tutoring on language courses.

Major companies operating in the private tutoring market report are TAL Education Group Inc., Sylvan Learning LLC, Kaplan Inc., Chegg Inc., Tutor Doctor Management Services Inc., Wyzant Inc., Kumon Institute of Education Co Ltd., Daekyo Co Ltd., BYJU'S, Huntington Learning Center, Vedantu.com, Varsity Tutors LLC, Prodigy, Ambow Education Holding Ltd., StudyPoint Inc., Preply Inc., Khan Academy, Superprof, Revolution Prep LLC, Outschool Inc., Yup Technologies Inc., universitytutor.com, Schoolhouse.world, UPchieve Inc., ArborBridge, Spires Online Tutors, TutorMe LLC, Mathnasium LLC, Suprex Learning LLC, TutaPoint.com.

Asia-Pacific was the largest region in the private tutoring market in 2023. The regions covered in the private tutoring market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the private tutoring market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary types of private tutoring include curriculum-based learning and test preparation. Curriculum-based learning entails educational programs and materials crafted to align with specific academic curricula or syllabi. These courses span a range of subjects, including academics, arts, sports, and others, and can be conducted both offline and online. The applications of private tutoring cover up-to-K-12 and post-K-12 levels, catering primarily to preschool and primary students, middle school students, high school students, and college students.

The private tutoring market research report is one of a series of new reports that provides private tutoring market statistics, including private tutoring industry global market size, regional shares, competitors with a private tutoring market share, detailed private tutoring market segments, market trends and opportunities, and any further data you may need to thrive in the private tutoring industry. This private tutoring market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The private tutoring market includes revenues earned by entities by providing academic tutoring, test preparation, homework help, skill development, and online tutoring. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.