Broth Global Market Report 2024

The broth market size has grown strongly in recent years. It will grow from $4.83 billion in 2023 to $5.12 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The expansion observed in the historical period can be ascribed to an increasing interest in natural and organic foods, prevailing health and wellness trends, the popularity of convenience and ready-to-eat foods, a heightened focus on sustainability and ethical sourcing, as well as culinary trends and the emergence of fusion cuisine.

The broth market size is expected to see strong growth in the next few years. It will grow to $6.25 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The anticipated expansion in the forecast period can be linked to the popularity of plant-based and alternative broths, the growth of e-commerce and online retailing, the incorporation of functional and health-boosting ingredients, the globalization of culinary preferences, and the increasing popularity of broth-based beverages. Key trends expected in the forecast period encompass inventive packaging solutions, collaborative efforts and limited edition offerings, the introduction of broth subscription services, transparency in labeling and sourcing, as well as the development of broth-based snacks and condiments.

The burgeoning fortified food and beverage industry is expected to drive the growth of the broth market in the foreseeable future. Fortified food and beverage products are those enhanced with additional nutrients that may be lacking naturally. Broth, particularly bone broth, is recognized as a nutritious and natural source of vitamins, minerals, and proteins, making it popular among health-conscious consumers. For example, a report published by Agriculture and Agri-Food Canada in February 2022 highlighted that the retail sales value of fortified or functional foods and beverages in the United States increased to $68.9 billion in 2021 and is projected to reach $79.1 billion in 2025, reflecting a 3.5% growth compared to 2021. Consequently, the rising fortified food and beverage industry is a driving force behind the broth market.

The expanding realm of e-commerce is poised to propel the growth of the broth market in the future. E-commerce involves the online buying and selling of goods and services, and various platforms offer both liquid and powdered forms of broth. Consumers can explore online marketplaces, grocery websites, and specialized health food stores for broth products. As an illustration, data from the United States Census Bureau in August 2023 indicated that in the second quarter of 2023, e-commerce estimates increased by 7.5% (or 1.4%) compared to the second quarter of 2022, while overall retail sales experienced a 0.6% rise (or 0.4%). Online stores accounted for 15.4% of all sales in the second quarter of 2023. Thus, the expanding reach of e-commerce is a significant driver for the growth of the broth market.


Product innovation stands out as a prominent trend gaining traction in the broth market. Leading companies within the industry are placing a strong emphasis on developing innovative products to fortify their market position. A case in point is Z Natural Foods, a US-based company renowned for its natural and organic food products. In March 2023, the company introduced its instant chicken bone broth soup base powder, providing a convenient way for consumers to enjoy the health benefits of bone broth. This natural product incorporates organic ingredients such as chicken bone broth, carrots, tomatoes, shiitake mushrooms, and onions, facilitating the effortless creation of delicious soups, stews, sauces, and other culinary delights.

Major players in the broth market are strategically introducing advanced solutions, exemplified by soups and broths featuring Planet Organic, to gain a competitive advantage. These products are crafted with a base of 24-hour slow-cooked chicken bone broth and consist entirely of organic ingredients. For instance, in November 2022, Borough Broth, a UK-based manufacturer of food and beverages, launched Organic Chicken Bone Broth and Organic Chicken and Ginger Bone Broth. The former includes turmeric, lemongrass, and apple cider vinegar, while the latter features tender chicken, broccoli, and quinoa. These offerings are designed to provide a flavorful and nutritious bone broth experience, meeting the growing demand for bone broth products infused with both the flavors and nutritional benefits of bone broth.

In August 2022, Del Monte, a US-based food production and distribution company, completed the acquisition of Kitchen Basics from McCormick & Co. for an undisclosed amount. This strategic move by Del Monte aims to expand and reinforce its branded portfolio, specifically College Inn, an existing product within the category. Furthermore, the addition of Kitchen Basics is expected to enhance Del Monte's national retail presence in the class. Kitchen Basics, a US-based company specializing in ready-to-use stocks and broths, aligns with Del Monte's vision for growth in the market.

Major companies operating in the broth market report are Unilever plc, Ajinomoto Co. Inc., Campbell Soup Company, McCormick & Company Inc., The Hain Celestial Group Inc., Del Monte Foods Inc., Goya Foods, Swanson Health Products, Pacific Foods of Oregon LLC, Old Neighborhood Foods, Custom Culinary Inc., Frontier Natural Products Co-op, Progresso, Belcampo Group Inc., Look's Gourmet Food Company Inc., The Manischewitz Company, Kettle & Fire Inc., Shalit Foods Inc., LorAnn Oils, College Inn, Savory Creations International Inc., LonoLife, Paleo Broth Company LLC, BRODO Kitchen, Bonafide Provisions LLC, Bone Broths Co., Osso Good Co., and Barebones Ventures LLC.

North America was the largest region in the broth market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broth market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the broth market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary categories of broth include chicken broth, beef broth, vegetable broth, seafood broth, and others. Chicken broth, for example, is a savory liquid crafted by simmering chicken bones, meat, and aromatic vegetables in water, serving as a common base for soups, stews, gravies, and sauces. These broths are available in both organic and conventional varieties, offering options for shelf stability and refrigeration. They are distributed through various channels such as supermarkets, hypermarkets, convenience stores, online retail, and others.

The broth research report is one of a series of new reports that provides broth market statistics, including the broth industry's global market size, regional shares, competitors with a broth market share, detailed broth market segments, market trends, and opportunities, and any further data you may need to thrive in the broth industry. This broth market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The broth market consists of sales of fish broth, broth powder, broth concentrate and broth cubes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.