Proanthocyanidins Global Market Report 2024

The proanthocyanidins market size has grown strongly in recent years. It will grow from $2.4 billion in 2023 to $2.62 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%. During the historical period, the expansion in the proanthocyanidin market was propelled by amplified consumer knowledge, the burgeoning nutraceutical sector, elevated demand for natural products, heightened usage in cosmetics, and the rising population of older adults.

The proanthocyanidins market size is expected to see strong growth in the next few years. It will grow to $3.78 billion in 2028 at a compound annual growth rate (CAGR) of 9.6%. In the forthcoming period, the upsurge in the proanthocyanidin market is anticipated due to the burgeoning functional food market, heightened demand within pharmaceutical applications, the ascent of the clean label movement, evolving trends in beauty and personal care, and the escalating growth of functional beverages. Major trends in this forecast period encompass increased investments in agriculture and plantation, extensive research and development initiatives, advancements in nanoencapsulation technology, the emergence of personalized nutrition, and the substantial growth of digital marketing and e-commerce alongside cross-industry collaborations.

The anticipated increase in the prevalence of lifestyle-related diseases is set to drive the growth of the proanthocyanidin market. Lifestyle diseases, encompassing conditions such as cardiovascular disease (CVD), stroke, diabetes, and certain cancers, are strongly linked to lifestyle choices. Proanthocyanidin, functioning as an antioxidant, plays a crucial role in safeguarding the heart and circulatory system by preventing the development of nitrosamines. The surge in the prevalence of lifestyle-related diseases translates into an escalating demand for proanthocyanidin in the market. For example, a report by the American Heart Association in 2022 highlighted that globally, 19.1 million people succumbed to cardiovascular disease (CVD) in 2020, with an age-adjusted prevalence rate of 7,354.1 per 100,000. Furthermore, data from the International Diabetes Federation in June 2022 indicated a worldwide increase in diabetes prevalence to 10.5%, with over 44.7% of affected individuals remaining undiagnosed. Thus, the growing prevalence of lifestyle-related diseases emerges as a key driver for the proanthocyanidin market.

The upward trajectory of the aging population is poised to contribute to the growth of the proanthocyanidins market. The aging population, characterized by an increasing proportion of individuals aged 65 and older, experiences the benefits of proanthocyanidins as potent antioxidants. These compounds mitigate oxidative stress, enhance collagen production, promote skin elasticity, contribute to overall skin health, and address age-related skin concerns. As indicated by the World Health Organization in October 2022, the global aging population is projected to witness a significant increase, with 1 in 6 individuals expected to be 60 or older by 2030 and a projected reach of 2.1 billion elderly people by 2050. Consequently, the rising aging population stands as a key driver for the growth of the proanthocyanidins market.

Product innovation emerges as the predominant trend gaining momentum in the proanthocyanidins market, with major companies strategically focusing on developing novel products to maintain their market positions. A notable illustration is Seppic, a France-based manufacturer specializing in distinctive ingredients for various industries. In October 2021, Seppic launched Sepitone, a proanthocyanidins-rich product derived from fermented wild bilberries. This natural ingredient, obtained from fermented wild bilberry extract, stands out for its unique richness in proanthocyanidins. These compounds offer robust defense against oxidative stress and contribute to enhancing collagen production, skin elasticity, and blood flow.

Prominent companies in the proanthocyanidins market are intensifying their efforts to introduce innovative products such as Enovita Organic, aiming to secure a competitive advantage. Enovita Organic, an organic grape seed extract with high proanthocyanidin levels, provides natural antioxidant benefits for health and wellness. In September 2023, Indena S.p.A., an Italy-based nutraceuticals company, collaborated with Alvinesa, an organic farming company based in Spain, to launch Enovita Organic. This proprietary extract is exclusively derived from Vitis vinifera seeds, obtained from grape seeds used in white wine production. Enovita Organic contains a minimum of 95.0% proanthocyanidins by spectrophotometry and a relatively low amount of flavane monomers, catechin, and epicatechin (5.0–15.0%) by HPLC, showcasing a commitment to innovation in proanthocyanidin products.

In March 2021, Fruit d'Or Inc, a Canadian berry processing company, completed the acquisition of Decas Cranberry Products Inc., a US-based producer renowned for its production of dried cranberries rich in A-type Proanthocyanidins, a potent natural antioxidant. The undisclosed acquisition signifies Fruit d'Or's strategic move to fortify its existing portfolio, cater to the surging global demand for berries, foster new avenues for growth, and prioritize innovation within the industry.

Major companies operating in the proanthocyanidins market report are Amway Corp., Herbalife Nutrition Ltd., Ocean Spray Cranberries Inc., Nature's Way Limited, Naturex SA, NOW Foods Private Limited, Swanson Group, Nexira SAS, Natrol LLC, Life Extension, Indena S.p.A., Nutramax Laboratories Private Limited, Jarrow Formulas Inc., Gaia Herbs Inc., Fruit d'Or Inc., Solgar Vitamin & Herb Company Inc., Bluebonnet Nutrition Corporation, Doctor's Best Inc., Reserveage Organics, Eevia Health Oy, Natac Group, Himalaya Food International Ltd., Douglas Laboratories Corp., Biotivia LLC, Puritan's Pride Inc., Skin Actives Scientific LLC, Source Naturals Inc., Terry Naturally, Advanced Functional Nutrition Inc., Xian Yuensun Biological Technology Co. Ltd.

North America was the largest region in the proanthocyanidins market in 2023. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the proanthocyanidins market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the proanthocyanidins market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary classifications of proanthocyanidins are Type A and Type B, with Type A having a higher proportion of A-type connections alongside B-type bonds. Sourced from grape seed, pine bark, bilberry, cranberry, horse chestnut, and blueberry, these compounds are utilized across dietary supplements, functional food and beverage products, personal care items, pharmaceuticals, animal feed, and other sectors. Market distribution spans drug and pharmacy stores, convenience stores, modern trade outlets, and online retail platforms. These offerings cater to a diverse range of consumers, including adults, children, and seniors.

The proanthocyanidins market research report is one of a series of new reports that provides proanthocyanidins market statistics, including proanthocyanidins industry global market size, regional shares, competitors with a proanthocyanidins market share, detailed proanthocyanidins market segments, market trends, and opportunities, and any further data you may need to thrive in the proanthocyanidins industry. This proanthocyanidins market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The proanthocyanidin market consists of sales of oligomeric proanthocyanidins, flavonoids, polyphenols, condensed tannins. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.