Smoothies Global Market Report 2024

The smoothies market size has grown strongly in recent years. It will grow from $17.08 billion in 2023 to $18.44 billion in 2024 at a compound annual growth rate (CAGR) of 8.0%. During the historic period, the growth in the smoothie market was fueled by evolving health and wellness trends, heightened consciousness about nutrient-rich diets, the increasing demand for convenient and on-the-go nutrition, a diverse array of flavor combinations, and the influential role of social media in shaping food trends.

The smoothies market size is expected to see strong growth in the next few years. It will grow to $25.08 billion in 2028 at a compound annual growth rate (CAGR) of 8.0%. In the forecast period, the growth of the smoothie market is anticipated due to the surge in plant-based and vegan preferences, advancements in functional ingredients, the adoption of sustainable packaging and practices, the widening scope of ready-to-drink selections, and the rising demand for personalized options. Key trends expected during this period involve an emphasis on low sugar and natural sweeteners, the influence of e-commerce and delivery mechanisms, the integration of sustainable packaging approaches, strategic partnerships, and ongoing innovations in flavor profiles.

The anticipated increase in the consumption of healthy beverages is set to drive the growth of the smoothie market. Healthy beverages play a pivotal role in providing beneficial nutrients that contribute to overall health and well-being. Smoothies, in particular, offer a convenient and delicious way to incorporate a variety of fruits and vegetables into one's diet. With the addition of probiotics, they further promote gut health, contributing to overall health and well-being. For instance, in 2021, the Government of Canada reported an expected surge in retail sales of energy drinks from US$14,150.4 million in 2020 to US$20,733.9 million in 2025. Additionally, retail sales of fruits and vegetables are projected to rise from US$3,032.7 million in 2020 to US$3,532.0 million in 2025, and reduced sugar sports drinks are expected to increase from US$1,401.3 million in 2020 to US$1,684.6 million in 2025. Consequently, the upward trajectory in the consumption of healthy beverages serves as a driving force behind the growth of the smoothie market.

The growing demand for organic food is poised to be a key driver propelling the expansion of the smoothie market. Organic food refers to agricultural products cultivated, processed, and produced without the use of synthetic pesticides, fertilizers, GMOs, irradiation, or sewage sludge. Smoothies incorporating organic ingredients offer a nutrient-rich and environmentally sustainable option, aligning with health-conscious consumer choices and steering clear of synthetic additives associated with conventional farming. As reported by the Organic Trade Association in June 2022, organic sales experienced a notable increase of $1.4 billion (2%) between 2020 and 2021, surpassing $63 billion. Food sales, accounting for over 90% of organic sales, rose to $57.5 billion (approximately 2%), while non-food sales reached $6 billion, reflecting a 7% increase. Hence, the escalating demand for organic food is contributing to the growth of the smoothie market.

The smoothies market is witnessing a significant trend towards product innovations, with major companies strategically introducing inventive smoothies featuring unique flavors to reinforce their market presence. Notably, in March 2021, KIND Healthy Snacks (KIND), a US-based company renowned for its diverse snack offerings, launched the KIND FROZEN smoothie bowl. This innovative frozen breakfast smoothie snack presents a healthier option crafted with a fruit and almond milk base, topped with creamy nut butter and crunchy granola. With a commitment to health-conscious choices, the smoothie bowl boasts low sugar content, containing no more than 9g of added sugar while providing 7-8g of protein. This innovative approach aligns with evolving consumer preferences for nutritious and delicious options in the smoothies market.

Major players in the smoothies market are also diversifying their product portfolios by introducing offerings such as organic smoothies, aiming to enhance their market profitability. An organic smoothie is a beverage derived from organic ingredients, typically incorporating fruits, vegetables, and other natural components. For example, in April 2023, Harmless Harvest, a US-based beverage company, unveiled the Radiant Greens Organic Smoothie. This dairy-free blend features organic coconut water, mango, and pineapple, complemented by a green mix of spinach, moringa, kale, and barley grass. With a modest 15g of sugar per 10 oz bottle and devoid of artificial additives, the smoothie delivers a refreshing taste and creamy texture, making it an ideal post-workout boost or snack. The sustainably sourced Fair Trade Certified coconut water underscores Harmless Harvest's commitment to organic and ethical practices, reflecting a broader industry focus on responsible and health-conscious product offerings.

In May 2023, Main Squeeze Juice Co., a U.S.-based nutrition company, completed the acquisition of I Love Juice Bar LLC for an undisclosed sum. Through this strategic move, Main Squeeze Juice Co. seeks to broaden its market reach, simplify healthy living, cater to a larger customer base, foster rapid expansion, and enhance the profitability of its franchise partners. I Love Juice Bar LLC, another U.S.-based food and beverage enterprise, specializes in producing a variety of juices and smoothies.

Major companies operating in the smoothies market report are PepsiCo Inc., The Coca-Cola Company, The Kraft Heinz Company, Danone S.A., The Hain Celestial Group Inc., Tropical Smoothie Café, MTY Food Group, Smoothie King Franchises Inc., Innocent Drinks, Bolthouse Farms, Cold Stone Creamery, Daily Harvest Inc., Odwalla, Bai Brands, Ella's Kitchen Brands Ltd., Jamba Juice Company, Boost Juice Bars , Suja Juice, Maui Wowi Hawaiian Coffees and Smoothies, Naked Juice, Crussh Fit Food & Juice Bars, Main Squeeze Juice Co., Revive Superfoods, Planet Smoothie, Dr.Smoothie, Barfresh Food Group Inc., Surf City Squeeze, Ceres Fruit Juices, Kwench Juice Cafe, Happy Planet Foods.

North America was the largest region in the smoothies market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smoothies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smoothies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The core product categories within smoothies encompass fruit-based, vegetable-based, dairy-based, and other variations. Fruit-based smoothies predominantly feature a mix of fruits as their primary constituents. These products are typically packaged using diverse materials such as plastic, paper, or glass and are circulated through various retail avenues including supermarkets, hypermarkets, smoothie bars, convenience stores, among others.

The smoothies market research report is one of a series of new reports that provides smoothies market statistics, including smoothies industry global market size, regional shares, competitors with a smoothies market share, detailed smoothies market segments, market trends, and opportunities, and any further data you may need to thrive in the smoothies industry. This smoothies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smoothies market consists of sales of body-slimmer smoothies, aloha smoothies, double-flavored smoothies, and bottled smoothies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.