Smoothies Market Report 2026

The smoothies market size has grown strongly in recent years. It will grow from $19.8 billion in 2025 to $21.34 billion in 2026 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to growth of health-conscious consumer behavior, expansion of urban foodservice outlets, rising consumption of fruit-based beverages, increasing demand for convenient nutrition, development of cold-chain distribution.

The smoothies market size is expected to see strong growth in the next few years. It will grow to $30.1 billion in 2030 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to increasing demand for protein and superfood smoothies, rising adoption of personalized nutrition trends, expansion of on-the-go beverage consumption, growing focus on sugar reduction, increasing innovation in smoothie formulations. Major trends in the forecast period include increasing demand for functional and nutrient-rich smoothies, rising popularity of plant-based smoothie options, growing use of natural and clean ingredients, expansion of ready-to-drink smoothie formats, enhanced focus on customizable flavor profiles.

The increasing demand for organic food is expected to propel the growth of the smoothie market going forward. Organic food refers to agricultural products grown and processed without synthetic pesticides, fertilizers, genetically modified organisms (GMOs), irradiation, or sewage sludge. Smoothies made with organic ingredients provide a nutrient-rich and environmentally sustainable option, appealing to health-conscious consumers seeking clean-label products and avoiding synthetic additives. For instance, in February 2024, according to IFOAM (International Federation of Organic Agriculture Movements), a Germany-based international organization, the global area under organic farming expanded by 2.5 million hectares in 2023, reaching nearly 99 million hectares, while global organic food sales rose to approximately €136 billion. Therefore, the rising demand for organic food is driving the growth of the smoothie market.

Leading companies in the smoothie market are focusing on innovative product formulations, including nutrient-rich and functional smoothies, to address consumer demand for convenient, healthy options that promote wellness and accommodate various dietary preferences. The Gatorade Hydration Booster is an electrolyte powder designed to enhance daily hydration by combining electrolytes from natural sources, such as watermelon juice and sea salt, with essential vitamins to support an active lifestyle, all without artificial additives. For example, in September 2024, the Gatorade Company, a US-based commercial entity, introduced the Gatorade Hydration Booster, an electrolyte powder intended for everyday hydration that provides 100% of the daily value of essential vitamins A, B3, B5, B6, and C, while being free from artificial flavors, sweeteners, or colors.

In May 2023, Main Squeeze Juice Co., a U.S.-based nutrition company, completed the acquisition of I Love Juice Bar LLC for an undisclosed sum. Through this strategic move, Main Squeeze Juice Co. seeks to broaden its market reach, simplify healthy living, cater to a larger customer base, foster rapid expansion, and enhance the profitability of its franchise partners. I Love Juice Bar LLC, another U.S.-based food and beverage enterprise, specializes in producing a variety of juices and smoothies.

Major companies operating in the smoothies market are PepsiCo Inc., The Coca-Cola Company, Danone S.A., The Hain Celestial Group Inc., Tropical Smoothie Café, MTY Food Group, Smoothie King Franchises Inc., Innocent Drinks, Bolthouse Farms, Daily Harvest Inc., Odwalla, Ella's Kitchen Brands Ltd., Jamba Juice Company, Boost Juice Bars, Suja Juice, Naked Juice, Planet Smoothie, Dr.Smoothie, Barfresh Food Group Inc., Surf City Squeeze, Revive Superfoods, Happy Planet Foods, Ceres Fruit Juices.

North America was the largest region in the smoothies market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smoothies market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the smoothies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The smoothies market consists of sales of body-slimmer smoothies, aloha smoothies, double-flavored smoothies, and bottled smoothies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.