Football Equipment Global Market Report 2024

The football equipment market size has grown strongly in recent years. It will grow from $17.4 billion in 2023 to $18.4 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The historical period witnessed growth primarily due to the global popularity of football as a sport, increased sponsorship and endorsements from sports brands, the impact of professional football leagues and tournaments, a surge in participation in organized football leagues, and the development of safety standards in football.

The football equipment market size is expected to see steady growth in the next few years. It will grow to $22.27 billion in 2028 at a compound annual growth rate (CAGR) of 4.9%. The anticipated growth in the forecast period can be ascribed to the growth of the sports retail and merchandise industry, the cultural significance and tradition associated with football, advancements in sports science and training methods, the expanding influence of e-commerce and online sales channels, the trend towards customization and personalization of football gear, and the increasing popularity of limited edition and collector's items in football merchandise. Key trends projected for the forecast period include technological advancements in football manufacturing, innovations in football equipment technology, the integration of smart technologies into football equipment, the incorporation of biometrics into player gear, and the expansion of virtual and augmented reality experiences in sports equipment.

The anticipated growth in the football equipment market is expected to be propelled by the increasing rates of sports participation. Engaging in sports not only enhances physical and mental well-being but also fosters socialization and builds relationships with teammates and coaches. Factors contributing to heightened sports participation rates include the popularity of organized team sports, increased athletic department funding in schools, and social elements such as sporting experiences. For example, as reported by Football Australia in January 2022, total football participation saw a 20% increase in 2021, reaching 1,421,804 participants from 1,181,931 in 2020. Outdoor football participation also experienced a 16% growth, equivalent to 77,107 participants, from 2020 to 2021. Consequently, the upsurge in sports participation rates is a key driver for the growth of the football equipment market.

The increasing popularity of football among women is another factor expected to contribute to the growth of the football equipment market. Women's football, encompassing competitive leagues, tournaments, and international competitions, has gained prominence. Football equipment tailored for women is crucial for ensuring player safety, optimizing performance, and empowering female athletes. This specialized gear addresses the unique needs of women in football, fostering the growth and recognition of women's football. As of August 2023, according to the Fédération Internationale de Football Association (FIFA), there were 16.6 million women and girls actively participating in organized football, with 3.9 million registered female players. Globally, the number of professional female players reached 19,064, and there were a total of 55,622 women's football clubs in 2023, with 59% of these clubs located in Europe. Hence, the increasing popularity of football among women is contributing significantly to the growth of the football equipment market.


Technological advancements represent a significant and growing trend in the football equipment market, with major companies actively incorporating new technologies to maintain their market positions. In July 2023, Adidas AG, a Germany-based athletic apparel and footwear company, introduced the X CRAZYFAST, an advanced football boot featuring speed-focused technology. The boots come in three models – P+, P1 Laced, and P1 Lace Less – each incorporating 'AERO' improvements to enhance speed during gameplay.

Prominent companies in the football equipment market are placing a heightened emphasis on the introduction of high-performance football shoes, exemplified by Nike Inc.'s launch of the Tiempo Legend 10 in June 2023. This innovative football boot is designed to elevate a player's on-field abilities, offering improvements in speed, agility, control, and support. The Tiempo Legend 10 utilizes FlyTouch Plus, a new material softer than natural leather that conforms to the foot. It also features a classic and smooth traction pattern, making it lighter and sleeker than previous Tiempo models, suitable for any position on the field.

In September 2022, Brand Velocity Group, a US-based private equity firm, completed the acquisition of SCORE Sports for an undisclosed amount. This strategic move positions Brand Velocity Group to drive business expansion within the $8 billion youth sports sector, showcasing robust growth in the post-pandemic environment. Leveraging SCORE's expertise, the acquisition allows Brand Velocity Group to establish profitable partnerships with athletes, teams, leagues, celebrities, and other companies, utilizing its extensive network in sports and entertainment. SCORE Sports, a US-based manufacturer, specializes in supplying high-quality clothing and equipment for sports.

Major companies operating in the football equipment market report are Nike Inc., Adidas AG, Kering SA, Puma SE, Under Armour Inc., Under Armour Inc., New Balance Inc., Amer Sports Oy, ASICS Corporation, Columbia Sportswear Company, Mizuno Corporation, BSN Sports LLC, Wilson Sporting Goods Co, Umbro, Riddell Sports Group, BRG Sports Inc., Xenith LLC, Champro Sports, Baden Sports Inc., Joma Sport S.A.,Hummel Holding AG, Diadora S.P.A., Lotto Sport Italia Spa, Douglas Industries Inc., Krausko LLC, Schutt Sports Group.

Europe was the largest region in the football equipment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the football equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the football equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary categories of football equipment include football apparel, football shoes, footballs, protective equipment, and other accessories. Football apparel comprises items specifically crafted for sports, enabling players to move with greater freedom and comfort. These garments are constructed from materials such as leather, synthetic fabrics, rubber, and more, catering to individuals of different age groups, including adults, youths, and kids. The distribution of these products occurs through both offline and online channels, serving both professional and recreational end-users.

The football equipment research report is one of a series of new reports that provides football equipment market statistics, including the football equipment industry's global market size, regional shares, competitors with football equipment market share, detailed football equipment market segments, market trends, and opportunities, and any further data you may need to thrive in the football equipment industry. This football equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The football equipment market consists of sales of helmets, shoulder pads, hip pads, thigh pads, knee pads, mouthpieces, jockstraps and cups, gloves, cleats, girdles, and shin guards. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.