Baby Puffs and Snacks Global Market Report 2024

The baby puffs and snacks market size has grown strongly in recent years. It will grow from $3.58 billion in 2023 to $3.83 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The growth observed in the historical period can be attributed to several factors, including changes in parental lifestyles, heightened awareness regarding nutrition, a greater emphasis on child development, increased consumer education and access to information, as well as the convenience and portability offered by relevant products or services.

The baby puffs and snacks market size is expected to see strong growth in the next few years. It will grow to $4.92 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The anticipated growth in the forecasted period can be linked to several factors, notably the heightened emphasis on natural and organic products, the momentum behind the clean label movement, the introduction of innovative and diverse flavor profiles, the growing demand for convenient on-the-go products, and the significant influence wielded by social media. Key trends expected in this forecasted period encompass the expansion of allergen-free options, an increased focus on transparency and traceability in product sourcing and manufacturing, a heightened emphasis on nutrient-dense ingredients, sustained innovation in flavor profiles, and a greater emphasis on probiotics and promoting gut health within these products.

The anticipated rise in the number of working women is expected to be a significant driver for the growth of the baby puffs and snacks market. Working women, defined as those employed full-time with a salary, earnings, or other forms of income, often face the challenge of balancing work and family responsibilities. This includes ensuring that their children or babies consume foods that are both healthy and nutritious. Homemade baby snacks, such as eggs, soups, and finger foods such as date balls, are typically preferred by working women for managing their babies' diets. As of March 2023, the US Department of Labor reported a projected increase of 4,652,000, or 6.1%, in the labor force for all women from 2021 to 2031. Furthermore, a specific increase of 2,892,000, or 6.0%, is anticipated for women aged 25 to 54. Consequently, the growing number of working women is a key factor driving the growth of the baby puffs and snacks market.

The increasing popularity of healthy snacking is poised to drive the growth of the baby puffs and snacks market. Healthy snacking involves the consumption of snacks that offer nutritional benefits, delivering essential nutrients to promote overall well-being. Baby puffs and snacks contribute to healthy snacking by incorporating nutrient-rich ingredients, introducing diverse flavors and textures, and providing convenient on-the-go options for parents and caregivers. As of December 2022, a survey conducted by the International Food Information Council (IFIC), a US-based scientific information provider focused on food and nutrition, and reported by Food Insight, revealed that 73% of people engage in daily snacking. This trend is particularly pronounced among younger generations. Therefore, the increasing popularity of healthy snacking emerges as a significant driver propelling the growth of the baby puffs and snacks market.

The baby puffs and snacks market is witnessing a prominent trend in product innovations, with companies actively developing novel products to enhance their market standing. An example of this trend is observed in the actions of Mission MightyMe, a US-based food and beverage services company. In November 2022, the company introduced two limited-edition peanut butter puff flavors including strawberry and banana. Distinguished as the only brand of quick-dissolve puffs utilizing real fruit and peanut butter, these products are notable for being free of additional sugar or artificial flavors. The new organic, limited-edition fruity flavors aim to provide parents with more choices for introducing peanuts to their children early, ensuring their inclusion in diets. With over 50% peanuts and three times the protein content of regular baby puffs, these innovative offerings from Mission MightyMe contribute to healthier snack options for children.

Major players in the baby puffs and snacks market are actively launching new products, such as superfoods, as part of their strategy to enhance profitability and market share. Superfood baby puffs represent a category of nutrient-dense baby snacks formulated with highly beneficial ingredients rich in vitamins, minerals, and antioxidants, promoting overall health and well-being. A notable example is Awsum Snacks, a US-based snack company, which, in April 2023, introduced SuperFood Baby Puffs. This product stands out with its attributes of being free from genetic modifications, gluten-free, sugar-free, and comprising all-natural ingredients, with a focus on plant-based elements. Featuring 100% royal white quinoa, the product serves as a natural source of essential minerals and vitamins. The snacks are available in four flavors, including Carrot & Raspberry and Blueberry & Banana, offering a nutritious blend that supports metabolic health, immunity, and antioxidant benefits. This strategic approach underscores major companies' commitment to providing innovative and health-conscious choices in the baby puffs and snacks market.

In January 2021, the Hero Group, a Swiss company specializing in baby food production, acquired Baby Gourmet for an undisclosed sum. Through this acquisition, Hero Group established a strategic partnership model with Baby Gourmet's founders, allowing them to continue their entrepreneurial journey while leveraging the resources of Hero Group. This move aimed to facilitate the ongoing success of Baby Gourmet within the organic baby food segment while also enabling Hero Group to expand its presence and influence in the baby food industry, particularly in the domain of organic baby puff snacks.

Major companies operating in the baby puffs and snacks market report are Danone S.A, The Kraft Heinz Company, The Hershey Company, The Hain Celestial Group Inc, Hero Group, Hipp GmbH & Co. Vertrieb KG, Gerber Products Co, Little Spoon, Beech-Nut Nutrition Corporation, Ella's Kitchen Co, Nurture Inc., Plum Organics, Neptune Wellness Solutions Inc., Once Upon a Farm, Sprout Foods Inc., Serenity Kids Inc., Happiest Baby, Healthy Times Inc., Amara Organics LLC, Organix Brands Ltd., YUMI, LesserEvil Brand Snack Co, Ready, Set, Food!, Pnuff Crunch, The Kids Food Company Ltd.

North America was the largest region in the baby puffs and snacks market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby puffs and snacks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baby puffs and snacks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

These baby products primarily fall into two categories such as snacks and puffs. Snacks, defined as small meals or portions of food consumed between regular meals, come in various categories such as organic and conventional. They are marketed and sold through both offline and online sales channels to cater to the diverse preferences of caregivers and parents.

The baby puffs and snacks market research report is one of a series of new reports that provides baby puffs and snacks market statistics, including baby puffs and snacks industry global market size, regional shares, competitors with a baby puffs and snacks market share, detailed baby puffs and snacks market segments, market trends and opportunities, and any further data you may need to thrive in the baby puffs and snacks industry. This baby puffs and snacks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baby puffs and snacks market consists of sales of sweet potato and carrot superfood puffs, banana and pumpkin puffs, and kale and spinach puffs. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.