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United Kingdom (UK) Home Outdoor Eating Market Trends, Analysis, Consumer Dynamics and Spending Habits

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    Report

  • 39 Pages
  • August 2023
  • Region: United Kingdom
  • GlobalData
  • ID: 5895504
The UK: Home Category Data, The Consumer - Outdoor eating 2023 report offers a comprehensive insight into consumer attitudes in the UK outdoor eating market. The report focuses on four key subcategories: overall outdoor eating, barbeques, barbeque cooking tools and utensils, and picnicware. Consumer data is based on our 2023 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.

Scope

  • London and Northern Ireland had the highest regional penetration rates for outdoor eating, both exceeding 80%.
  • 69.9% of sales were first time purchases.
  • Now defunct retailer Wilko, scored lowest on nearly half of retailer choice metrics, including range and quality.

Reasons to Buy

  • Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
  • 'Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.'

Table of Contents

  • Definitions
  • Consumer Penetration by Subcategory
  • Drivers of Purchase
  • Replacement Cycle
  • Retailer Use
  • Retailer Profiles
  • Retailer Drivers
  • Retailer Improvements
  • Research Prior to Purchase
  • Views Prior to Purchase
  • Methodology & Contacts
List of Tables
  • Consumer Penetration by Product, 2023
  • Purchase Motivations, 2023
  • Retailer Conversion Rates, 2023
  • Retailers Purchased from by Subcategory (Top 5), 2023
  • Retailer Usage by Demographic, 2023
  • Drivers of Retailer Choice by Retailer, 2023
  • Retailer Improvement Opportunities by Retailer, 2023
List of Figures
  • Consumer Penetration, 2023
  • Consumer Penetration by Subcategory, 2023
  • Replacement Cycle, 2023
  • Retailers Visited & Purchased from, 2023
  • Retailer Profile - Amazon, 2023
  • Retailer Profile - B&Q, 2023
  • Retailer Profile - Tesco, 2023
  • Retailer Profile - ASDA, 2022
  • Retailer Profile - B&M, 2023
  • Drivers of Retailer Choice, 2023
  • Retailer Improvement Opportunities, 2023
  • Shopper Research Process, 2023
  • Interaction with staff instore, 2023
  • Channel Usage when Researching, 2023
  • Channel Usage when Purchasing, 2023
  • Online Fulfilment Methods, 2023
  • Shopper Views on Online Shopping for Outdoor eating, 2023
  • Satisfaction with Online Shopping for Outdoor eating, 2023
  • Views Prior to Purchase, 2023
  • Factors of Importance, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon
  • Argos
  • ASDA
  • B&M
  • B&Q
  • Homebase
  • Marks and Spencer
  • Sainsbury's
  • Tesco
  • The Range
  • Wilko