After experiencing a normalisation of the market in 2022 after two years of pandemic-induced stronger growth, the electricals market is forecast to decline by 0.7% in 2023. Many consumers are cutting back on their non-essential spending, including electricals items, due to their constrained discretionary incomes; and the weak housing market has reduced the need for consumers to purchase items such as major and small kitchen appliances as they are less able to move into a new home.
Scope
- The electricals market is forecast to decline by 0.7% in 2023 as consumers deprioritise electricals purchases
- Omnichannel propositions have boosted the fortunes of Currys and Argos, but cannot offset John Lewis & Partners’ woes
- Consumers in lower social grades make fewer electricals purchases and prioritise price
Reasons to Buy
- Using our five year forecasts to 2027, learn which areas of the Electricals market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of Electricals purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.
- Use our in-depth analysis and forecasts to understand current trends in Electricals subcategories, such as major kitchen appliances and small domestic appliances.
Table of Contents
- Executive summary
- The electricals market is forecast to decline by 0.7% in 2023 as consumers deprioritise electricals purchases
- Omnichannel propositions boost the fortunes of Currys and Argos, but cannot offset John Lewis & Partners’ woes
- Consumers in lower social grades make fewer electricals purchases and prioritise price
- KEY TRENDS
- Market drivers
- Market inhibitors
- Key Trends: Focus on sustainability
- Key Trends: Push towards own-brand and low priced brands
- Key Trends: Omnichannel shopping journeys
- Key Trends: Rise of retailer and third-party finance options
- Strategies for success
- MARKET SIZE AND FORECASTS
- Five year growth 2017-2027
- Market size, 2017-2027
- CATEGORY PERFORMANCE AND FORECASTS
- Key category trends
- Top electricals categories
- Market by category %, 2017-2027
- Category segment value and forecast, 2022 & 2027
- CHANNEL PERFORMANCE AND FORECASTS
- Online market, 2017-2027
- Channel growth, 2017-2027
- Market by channel, 2022 and 2027
- Channel value and forecast, 2022 and 2027
- REVENUE AND MARKET SHARES OF TOP 10 PLAYERS
- Top 10 retailers, 2022
- Market shares of the top 10 retailers
- Top 20 most visited and purchased from retailers for Electricals, 2023
- Electricals competitor overlap, 2023
- COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS
- Currys
- Amazon
- Argos
- ASDA
- Retailers to watch
- CONSUMERS
- Key consumer trends
- Electricals penetration and profile
- Electricals category penetration
- Electricals channel usage
- Fulfilment methods
- Electricals purchase frequency
- Electricals consumer drivers
- Changes to shopping habits
- METHODOLOGY, DEFINITIONS AND CONTACTS
- UK Electricals Category Segment Value and Forecast, 2022 & 2027
- UK Electricals Channel Value & Forecast, 2022 & 2027
- Top 10 UK Electricals Retailers, 2022
- UK Electricals Competitor Overlap, 2023
- UK Electricals Category Penetration, 2023
- UK Electricals Channel Usage, 2023
- UK Electricals Fulfilment Methods, 2023
- UK Electricals Consumer Drivers, 2023
- UK Electricals Market GBP m, 2017, 2022, 2027 & CAGR %
- UK Electricals Market Value GBP bn, 2017-2027
- UK Electricals Market Annual Growth %, 2017-2027
- UK Electricals Categories by Value GBP bn, 2022 & 2027
- UK Electricals Categories by Value Growth %, CAGR, 2022-2027
- UK Electricals Market by Category %, 2017-2027
- UK Electricals Online Market Size GBP bn and Online Penetration %, 2017-2027
- UK Electricals Channel Growth, 2017-2027
- UK Electricals Market by Channel, 2022 and 2027
- Market Shares of Top 10 UK Electricals Retailers, 2021-2023e
- Top 20 Most Visited Retailers for Electricals %, 2023
- Top 20 Most Purchased from Retailers for Electricals %, 2023
- Currys' UK Electricals market share % 2017-2023e
- Amazon's UK Electricals market share % 2017-2023e
- Argos' UK Electricals market share % 2017-2023e
- ASDA's UK Electricals market share % 2017-2023e
- UK Electricals Penetration %, 2023
- UK Electricals Profile %, 2023
- UK Electricals Category Penetration %, 2023
- UK Electricals Channel Usage %, 2023
- UK Electricals Fulfilment Methods %, 2023
- UK Homewares Purchase Frequency, 2023
- UK Homewares Consumer Drivers %, 2023
- How UK consumers intend to change their shopping habits due to rising prices, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- AO
- Apple
- Appliances Direct
- Argos
- ASDA
- B&M
- B&Q
- Back Market
- Boots
- Box.co.uk
- Clearpay
- Currys
- Dunelm
- eBay
- EE
- eFones
- Exertis
- Home Bargains
- IKEA
- John Lewis & Partners
- Klarna
- Lidl
- Marks Electricals
- Morrisons
- musicMagpie
- Richer Sounds
- Ring
- Sainsbury's
- Samsung
- Sony
- Tesco
- The Range
- The Very Group
- TikTok
- TK Maxx
- Wilko
- Yoltso

