McDonald's Corporation - Company Overview and Analysis, 2023 Update

'McDonald’s Corporation - Company Overview and Analysis, 2023 Update', reports key findings as of 30th June, 2023 based on market analysis and brand diversification by industry and geography.

McDonald’s Corporation (McDonald’s) is the largest quick-service restaurant (QSR) in the world. The company operates and franchises McDonald’s restaurants that serve a locally-relevant menu of food and beverages worldwide. McDonald’s is headquartered in Chicago, Illinois, the US. McDonald’s operates its business across all regions worldwide. Its major business is concentrated in North America, which accounted for 51.6% of overall value sales in 2021. The company’s core market is the US, generating 48.4% of sales in the same year, and there are over 13,300 outlets in the country. The analyst's thematic scorecard shows that McDonald’s ranks fifth among the selected 20 foodservice companies and is investing more in themes such as online food delivery, robotics, easy & affordable and supply chain management.

Scope

• McDonald’s generates the bulk of its revenue from North America, West Europe, and Asia in 2021
• The quick service restaurant & fast-food industry is expected to grow across all regions
• North America, Asia and West Europe to remain key regions for McDonald’s
• The highest sentiment score recorded in May 2023

Reasons to Buy

• Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.