“Mexico Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Mexican market.
The number of live births in Mexico declined by 18.3% during 2016-22, reaching 1,873,000 in 2022. This resulted in a baby population of 5,414,400 in 2022. Both the crude birth rate and total fertility rates have fallen. The GDP of Mexico grew by 3.1% in 2022, owing to the recovery in industrial activity, while consumer price inflation stood at 7.9%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 5.6% during 2016-22. In volume terms, sales increased in 2022 registering a CAGR of 1.1% during 2016-22. Baby milks remained the largest category in value terms with over 77.2% of the baby food sector, followed by baby wet meals. Nestlé and Mead Johnson (Reckitt Benckiser) were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 57.4% of overall value sales in 2022. The report estimates that the number of live births will decrease over the forecast period in Mexico. The market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 11.3%.
The number of live births in Mexico declined by 18.3% during 2016-22, reaching 1,873,000 in 2022. This resulted in a baby population of 5,414,400 in 2022. Both the crude birth rate and total fertility rates have fallen. The GDP of Mexico grew by 3.1% in 2022, owing to the recovery in industrial activity, while consumer price inflation stood at 7.9%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 5.6% during 2016-22. In volume terms, sales increased in 2022 registering a CAGR of 1.1% during 2016-22. Baby milks remained the largest category in value terms with over 77.2% of the baby food sector, followed by baby wet meals. Nestlé and Mead Johnson (Reckitt Benckiser) were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 57.4% of overall value sales in 2022. The report estimates that the number of live births will decrease over the forecast period in Mexico. The market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 11.3%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of baby milks increased from MXN11.1 billion ($592.4 million) in 2016 to MXN15.4 billion ($764.2 million) in 2022, at a CAGR of 5.6% during this period.
- Baby cereals and dry meals volumes decreased from 4.42 million kg in 2016 to 4.19 million kg in 2022, declining at a CAGR of 0.9%.
- Value sales of the baby wet meals and other category rose from MXN2.4 billion($126.2 million) in 2016 to MXN3.4 billion ($168.4 million) in 2022, at a CAGR of 6.2%.
- During 2016-22, per capita expenditure on baby drinks increased by 36.4% in current price terms, and by 0.4% in constant price terms.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Mexico Compared with Other Leading Countries in Latin America
- PCC and PCE of Mexico Compared with Global and Latin American Markets
- Part 2: Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Parental Leave - Legislation
- Breastfeeding Trends
- Regulations
- Part 3: Overview
- Mexico Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Part 4: Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Drinks
- Part 5: Production and Trade
- Imports
- Exports
- Part 6: Distribution
- Channel Share Analysis
- Baby Food Retailing
- Part 7: Economic Background
- GDP Growth and Inflation
- Part 8: Prospects and Forecasts
- Future Trends
- Part 9: Definitions
- Part 10: Appendix
- Methodology
- About the Publisher
- Birth & population trends, 2008-28
- Live births by region, 2014-22
- Poverty levels, % of population, 2008, 2010, 2012, 2014, 2016, and 2018
- Population living in poverty, by state, 2008, 2010, 2012, 2014, 2016, and 2018
- Introduction of different types of food to babies born, by average age of baby, between 2004 & 2009, 2014
- Introduction of different types of food to babies born between 2004 & 2009
- Consumption of various foods by babies, by age, 2012
- Percentage of the population that consumes foods recommended for daily consumption, by age group, 2018
- Percentage of the population that consumes foods not recommended for daily consumption, by age group, 2018
- Live births by age group of mother, 2014-19
- Number of women of childbearing age by age group, 2010, 2015, and 2020
- Trends in working women by age, 2010-15
- Trends in working women, 2012-18
- Trends in breastfeeding, 1999, 2006, and 2012
- Indicators of breastfeeding (BF) in children under 2 years, 2012 and 2018
- Indicators of breastfeeding in children under 2 years old according to type of locality, 2018
- Number of babies breastfed and average duration of breastfeeding (Jan 2013 - Oct 2018)
- Number of babies in the period, by federal entity, (Jan 2013 - Oct 2018) and its percentage distribution according to breastfeeding status
- Average duration of any breastfeeding, by age of mother in urban areas, 2014
- Gifts received by mothers leaving public hospitals, 2014
- Leading categories (value and volume), 2022
- Baby food: manufacturer shares, value & volume, %, 2016-22
- Baby food: manufacturer shares by category, %, 2022
- Baby milks: SKUs by pack type, 2022
- Baby milks: SKUs by pack size, 2022
- Baby milks: brand price positioning analysis, 2022
- Baby milks: manufacturer shares, value & volume, %, 2016-22
- Baby milks: manufacturer & brand shares, value %, 2016-22
- Baby milks: manufacturer & brand shares, volume %, 2016-22
- Baby cereals & dry meals: SKUs by pack type, 2022
- Baby cereals & dry meals: SKUs by pack size, 2022
- Baby cereals & dry meals: brand price positioning analysis, 2022
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
- Baby wet meals & other: SKUs by pack type, 2022
- Baby wet meals & other: SKUs by pack size, 2022
- Baby wet meals & other: brand price positioning analysis, 2022
- Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
- Baby finger food: SKUs by pack type, 2022
- Baby finger food: SKUs by pack size, 2022
- Baby finger food: brand price positioning analysis, 2022
- Baby finger food: manufacturer shares, value & volume, %, 2016-22
- Baby finger food: manufacturer & brand shares, value %, 2016-22
- Baby finger food: manufacturer & brand shares, volume %, 2016-22
- Baby drinks: SKUs by pack type, 2022
- Baby drinks: SKUs by pack size, 2022
- Baby drinks: brand price positioning analysis, 2022
- Baby drinks: manufacturer shares, value & volume, %, 2016-22
- Baby drinks: manufacturer & brand shares, value %, 2016-22
- Baby drinks: manufacturer & brand shares, volume %, 2016-22
- Baby milks & cereals: trends in imports, 2014-21
- Imports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in imports, 2014-21
- Imports of other baby food by country of origin, 2019-21
- Baby milks & cereals: trends in exports, 2014-21
- Exports of baby milks & cereals by country of destination, 2019-21
- Other baby food: trends in exports, 2014-21
- Exports of other baby food by country of destination, 2019-21
- Change in distribution share, 2016-22
- Baby food: sales by outlet type, % value, 2016-22
- Baby food: sales by type of food & outlet type, % value, 2022
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2008-28
- Baby food: market value, current prices ($ million), 2016-22
- Baby food: market value, constant prices, 2016-22
- Baby food: market volume, million kg, 2016-22
- Baby food: per capita expenditure, current prices ($), 2016-22
- Baby food: per capita expenditure, constant prices, 2016-22
- Baby food: per capita consumption, kg, 2016-22
- Baby milks: category segmentation, value & volume, 2016-22
- Baby food: market value forecasts, current prices ($ million), 2022-28
- Baby food: market value forecasts, constant prices, 2022-28
- Baby food: market volume forecasts, million kg, 2022-28
- Baby food: per capita expenditure forecasts, current prices ($), 2022-28
- Baby food: per capita expenditure forecasts, constant prices, 2022-28
- Baby food: per capita consumption forecasts, kg, 2022-28
- Exchange rates: LCU per $, 2016-22
- Exchange rates: LCU per $, 2023-28
- SKUs allocation by product type
- Mexico’s value and volume shares in the global and Latin America baby food sectors, 2022-27
- Mexico compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison- Mexico, Latin America, and global, 2017-27
- PCE* comparison- Mexico, Latin America, and global, 2017-27
- Mexico: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
- Mexico: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”
- Mexico: Which of the following features do you actively look for when making a purchase?
- Baby food: sector size (value), 2016-22
- Baby food: sector size (volume), 2016-22
- Market size and growth analysis by value and volume, baby food sector, 2016-28
- Baby food: manufacturer shares, value %, 2022
- Baby food: manufacturer shares, volume %, 2022
- Baby food: manufacturer shares by category, % value, 2022
- Market size and growth analysis by value and volume, baby milks category, 2016-28
- Baby milks: per capita expenditure & consumption, 2016-22
- Baby milks: per capita expenditure & consumption by age group, 2016-22
- Baby milks: segmentation, value, and volume, 2016-22
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
- Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
- Baby wet meals & other: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby drinks category, 2016-28
- Baby drinks: per capita expenditure & consumption, 2016-22
- Share of key distribution channels (in value terms) - baby food, 2022
- Key distribution channel share by category (in value terms), 2022
- GDP at current prices (MXN billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Mead Johnson (Reckitt Benckiser)
- Groupe Lactalis
- Royal FrieslandCampina
- Abbott Laboratories
- Danone
- The Kraft Heinz Company
