Aesthetic Services Global Market Report 2024

The aesthetic services market size has grown strongly in recent years. It will grow from $18.11 billion in 2023 to $19.58 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth observed in the historical period can be attributed to several factors, including the influential role of celebrities, the impact of an aging population, the influence of media and societal perceptions, as well as the increasing adoption of virtual consultations and telemedicine.

The aesthetic services market size is expected to see strong growth in the next few years. It will grow to $25.84 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The anticipated growth in the forecast period is linked to several factors, including the globalization of beauty standards, the rise of preventive aesthetic treatments, the increasing popularity of men's aesthetic services, and a growing focus on health and wellness. Key trends expected during this period encompass technological advancements, a surge in non-invasive and minimally invasive procedures, a preference for personalization and customization in treatments, the emergence of combination therapies, and a notable shift towards ethical and sustainable aesthetics.

Anticipated growth in the aesthetic services market is closely tied to the escalating demand for cosmetic procedures. These procedures encompass medical or surgical interventions aimed at enhancing or modifying an individual's physical appearance. Within this landscape, aesthetic services play a pivotal role by offering an array of non-surgical treatments and supplementary services that not only augment the overall outcomes but also address specific aesthetic concerns. For instance, as of March 2023, data from the British Association of Aesthetic Plastic Surgeons, a UK-based surgical association, revealed a significant upsurge in cosmetic procedures. In 2022, a total of 31,057 cosmetic procedures were conducted, marking a remarkable 102% increase from the preceding year. Furthermore, women underwent 93% of all cosmetic treatments in 2022, marking a 101% rise from 2021. Thus, the burgeoning demand for cosmetic procedures serves as a driving force behind the expansion of the aesthetic services market.

The anticipated growth trajectory of the aesthetic services market is propelled by the increasing aging population. This demographic shift pertains to a rising proportion or a growing number of individuals aged 65 years and above within a society. The burgeoning interest among the aging population in aesthetic services underscores the market's significance in addressing evolving beauty and wellness concerns associated with aging. For instance, in 2022, according to visual capitalist, a Canada-based company specializing in visual content centered on contemporary trends, the global population aged 65 years and older reached 771 million, constituting nearly 10% of the world’s total population. Consequently, the expanding aging population stands as a driving force behind the growth of the aesthetic services market.

Technological advancements have emerged as a prominent trend gaining traction within the aesthetic services market. Major players in this sector are embracing novel technologies to maintain their market standing. For instance, in March 2023, Galderma S.A., a pharmaceutical company headquartered in Switzerland, introduced FACE by Galderma, leveraging state-of-the-art augmented reality (AR) technology for aesthetic visualization. This groundbreaking technology empowers both patients and beauty professionals to visualize the potential outcomes of injectable therapies before commencing treatment. By offering a simulated real-time depiction of 'before and after' scenarios, this innovative approach aids in alleviating patients' concerns regarding injectable treatment outcomes, enabling a customized treatment strategy.

Prominent entities in the aesthetic services market are directing their efforts toward forging strategic alliances to reinforce their market positions. These alliances, varied in their forms, are crafted to yield mutual benefits and enhance the market positions of the involved companies. For instance, in November 2023, Aesthetic Partners, a US-based company specializing in clinical aesthetics-focused practice management, announced a strategic collaboration with Norwest, a US-based investment firm, with the aim of accelerating growth in new markets. This partnership signifies Aesthetic Partners' commitment to investing in infrastructure and expanding across both existing and novel clinics. Additionally, Aesthetic Partners aims to collaborate with physician-led medical aesthetics, cosmetic dermatology, and plastic surgery clinics situated in thriving suburban markets across the United States. As an early entrant into the burgeoning aesthetics market, this collaboration positions Aesthetic Partners as a significant platform in this domain.

In May 2022, HealthLynked Corporation, a prominent US-based healthcare network, successfully completed the acquisition of Aesthetic Enhancements LLC for a deal valued at $4,25,000. This strategic move is poised to enhance HealthLynked's revenue streams and facilitate cross-marketing opportunities. With the integration of Aesthetic Enhancements LLC, HealthLynked aims to extend its services to the clientele of the medical spa, providing them access to offerings from both the Naples Women's Center and the Naples Center for Functional Medicine. Aesthetic Enhancements LLC, the acquired entity, is a well-established US-based provider of cosmetic services.

Major companies operating in the aesthetic services market report are Rousso Adams Facial Plastic Surgery Clinic, The Ottawa Skin Clinic, Viva Skin & Hair Clinic, Cynosure Inc., Human Med AG, Lumentis Ltd., Master-Aesthetic Limited, Mirror Mirror Beauty Boutique, International Association of Better Business Bureaus Inc., Azul Cosmetic Surgery and Medical Spa, GC Aesthetics France SAS, Marina Plastic Surgery, Alcon Inc., Biosil Ltd., Genzyme Corporation, Alma Lasers Ltd., Bausch Health Companies, Galderma S.A., Cutera Inc., Saltz Plastic Surgery.

North America was the largest region in the aesthetic services market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the aesthetic services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the aesthetic services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary categories of aesthetic services include facial aesthetic treatments, skin lightening procedures, body contouring interventions, and aesthetic implantation. Facial aesthetic services comprise a range of non-surgical treatments and procedures specifically aimed at enhancing the appearance and overall aesthetic features of the face. These services encompass both cosmetic and reconstructive procedures, catering to adolescent, adult, and geriatric male and female populations. They are administered by various end-users, including hospitals, ambulatory surgical centers, beauty centers, medical spas, and dermatology clinics.

The aesthetic services research report is one of a series of new reports that provides aesthetic services market statistics, including the aesthetic services industry's global market size, regional shares, competitors with aesthetic services market share, detailed aesthetic services market segments, market trends and opportunities, and any further data you may need to thrive in the aesthetic services industry. This aesthetic services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The aesthetic services market includes revenues earned by entities by facial treatment, injectables, laser, and light therapies, body sculpting, hair removal, skin tightening, micro-blading, and spa services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.