Matcha Global Market Report 2024

The matcha market size has grown rapidly in recent years. It will grow from $3.48 billion in 2023 to $3.84 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The growth observed in the historical period can be ascribed to heightened awareness and popularity, a surge in consumer demand, greater accessibility to cost-effective matcha alternatives, expanded utilization in food processing, and an increased application in the beverage sector.

The matcha market size is expected to see rapid growth in the next few years. It will grow to $5.78 billion in 2028 at a compound annual growth rate (CAGR) of 10.7%. The anticipated growth in the forecast period can be linked to global industrialization, economic expansion, a rising presence in personal care products, a growing emphasis on health benefits, and the demand for all-natural ingredients. Key trends expected in the forecast period encompass inventive market strategies, advancements in packaging materials, the adoption of sustainable and eco-friendly practices, the integration of automation and advanced processing techniques, and the introduction of innovative solutions.

The increasing demand for food and beverages is anticipated to drive the growth of the matcha market in the future. Food and beverages, as consumable substances offering nourishment, sustenance, and enjoyment to individuals, find matcha to be significant due to its distinctive flavor, vibrant color, nutritional value, and cultural importance. Matcha's versatility enables its incorporation into various recipes, catering to diverse tastes and preferences while potentially offering health benefits. As an illustration, a report by Common Thread Collective in April 2022 revealed that global sales of food and beverages rose from $435.3 billion in 2021 to $506 billion in 2022. Additionally, the projected global revenue for food and beverages is expected to reach $857 billion by 2025. Consequently, the escalating demand for food and beverages is a driving force behind the matcha market's growth.

The increasing awareness of health is poised to contribute to the expansion of the matcha market. Health consciousness, indicating an individual's concern for and active efforts to maintain physical and mental well-being, is growing. Matcha, rich in antioxidants such as epigallocatechin gallate (EGCG), particularly catechins, is associated with a reduced risk of chronic ailments such as heart disease, cancer, and Alzheimer's. Its unique properties and potential health benefits attract individuals seeking to enhance their well-being routines. For example, a January 2021 survey by Public Health England, covering 5,000 adults, indicated that around 80% of adults over 18 have committed to adopting a healthy lifestyle, with 40% choosing to eat healthily. Thus, the increasing health consciousness is propelling the matcha market's growth.

Product innovations emerge as a prominent trend gaining traction in the matcha market. Key companies in the market are dedicated to developing innovative products to reinforce their market positions. Notably, in January 2022, Aiya Co Ltd, a Japan-based matcha producer, introduced a line of matcha-infused teas, featuring organic ceremonial matcha-infused Japanese green teas grown in Kagoshima, Japan. The collection includes organic matcha-infused Gyokuro, organic matcha-infused sencha, and organic matcha-infused Genmaicha, providing consumers with a unique and delightful tea experience.

Major market players focus on introducing innovative products such as wholegrain beverages to strengthen their market standing. Wholegrain beverages encompass a variety of nutritious drinks made from different whole grains. For instance, in May 2021, Matcharo, a Japan-based matcha producer, launched PRO+ Matcha 18 Grains, a Japanese wholegrain beverage containing 18 types of grains and 5 green sources. Packed with health benefits, it supports the immune system, aids in weight management, enhances memory, promotes skin radiance, and is suitable for lactose-intolerant individuals. The product is non-GMO, cholesterol-free, and preservative-free, making it a low-calorie, high-nutrient choice for meal replacement at any time of day.

In January 2021, WM Partners LP, a US-based private investment company, completed the acquisition of Jade Leaf LLC for an undisclosed amount. With this acquisition, WM Partners LP aims to apply its value creation toolset to help the brand achieve its next level of development and realize operational and financial synergies with the current inventory of brands. Jade Leaf LLC, a US-based manufacturer of the highest quality and organically certified matcha green tea products, aligns with this strategic move.

Major companies operating in the matcha market report are Nestle S.A., Unilever PLC, Starbucks Corporation, McCormick and Company Inc., ITO EN Ltd., The Hain Celestial Group Inc., Akira Matcha, The Republic of Tea, Clearspring Ltd., The AOI Tea Company LLC, Green Foods Corporation, Marukyu-Koyamaen Co. Ltd., Two Hills Tea, Tea Spot Inc., Foodchem International Corporation, Tenzo Tea Inc., Aiya Co. Ltd., My Matcha Life Products Inc., Encha Ceremonial Grade, Grace Matcha, Matchaful, Breakaway Matcha, Kettl, Matchaeologist, MatchaBar, MatchaKari.

Asia-Pacific was the largest region in the matcha market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the matcha market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the matcha market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Two primary categories of matcha are available, regular and flavored matcha. The term 'regular' denotes the standard, most prevalent option without specific variations or specialized features. Matcha exists in various forms, including powder and liquid, and is categorized into grades such as café, ceremonial, classic, and culinary. These products are distributed through diverse channels such as hypermarkets, supermarkets, specialty retail stores, online retail platforms, among others, and find applications in regular tea, matcha beverages, food, personal care, and more.

The matcha market research report is one of a series of new reports that provides matcha market statistics, including the matcha industry's global market size, regional shares, competitors with a matcha market share, detailed matcha market segments, market trends, and opportunities, and any further data you may need to thrive in the matcha industry. This matcha market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The matcha market consists of sales of blended matcha and premium grade matcha. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.