Frozen Pizza Global Market Report 2024

The frozen pizza market size has grown strongly in recent years. It will grow from $19.84 billion in 2023 to $20.87 billion in 2024 at a compound annual growth rate (CAGR) of 5.2%. The expansion observed in the historical period can be credited to factors such as convenience and time-saving, shifts in consumer lifestyles, the broadening of retail channels, diversity and innovation, and economic considerations.

The frozen pizza market size is expected to see steady growth in the next few years. It will grow to $24.9 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The anticipated growth in the forecast period can be ascribed to a focus on health and wellness, the expanding e-commerce sector, increasing concerns about sustainability, global market expansion, and the demand for customization and personalization. Key trends projected for the forecast period encompass the popularity of plant-based and gluten-free options, the rise of artisanal and specialty pizzas, the demand for clean label products, the introduction of innovative flavors and toppings, and the adoption of smart packaging solutions.

The anticipated growth in the frozen pizza market is expected to be driven by the increasing popularity of online shopping in the foreseeable future. Online shopping involves the process of acquiring goods or services over the Internet from an online retailer or e-commerce platform, providing consumers the convenience of purchasing frozen pizza from their homes and receiving direct doorstep deliveries. This mode of shopping offers a broader range of frozen pizza brands and flavors compared to what may be available in local grocery stores. For instance, as of April 2023, Tidio Sp. z o.o., a US-based software company, reported an increase in digital shoppers from 268.2 million in 2022 to 274.7 million in the US. Globally, the number of digital buyers rose from 2.14 billion in 2021 to 2.30 billion in 2022, with a 4.4% increase in online shopping observed between 2020 and 2021. Hence, the growing popularity of online shopping is a driving force in the frozen pizza market.

The growth of the frozen pizza market is expected to be fueled by the rising disposable income in the coming future. Disposable income represents the total amount of money available to individuals or households for spending and saving after tax deductions. This economic metric plays a pivotal role in guiding businesses to adapt strategies, tailor product offerings to consumer budgets, and strategically position themselves in the frozen pizza market. For example, according to YCharts, a US-based investment research platform, the disposable personal income per capita in the United States reached $60,898 in October 2023, showing an increase from $60,738 in the previous month and $57,215 in the previous year. Therefore, the growth of the frozen pizza market is being propelled by the rising disposable income.


Product innovation stands out as a prominent trend gaining traction in the frozen pizza market, with major companies directing their efforts towards creating inventive products to reinforce their market standing. In November 2022, General Assembly Holdings Limited, a Canadian operator of fast-casual premium restaurants, introduced the New York Sicilian, the world's first frozen pizza featuring Impossible beef derived from plants. This innovative pizza is crafted with 100% naturally leavened dough, seasoned Impossible Beef, red onions, Lombardi peppers, and mozzarella. Utilizing advanced freezing technology, the pizzas undergo par-baking before being frozen. The dough, comprising a blend of wheat flour, rye flour, and barley malta, along with soy protein, coconut oil, and potato starch, positions the New York Sicilian as an appealing choice for those seeking a delicious and satisfying plant-based meal, rich in protein and fiber.

Major companies in the frozen pizza market are diversifying their product portfolios by introducing offerings such as gluten-free pizzas to enhance market profitability. Gluten-free frozen pizza, specifically crafted to be free of gluten - a protein present in wheat, barley, rye, and their derivatives - has gained prominence. For instance, in April 2021, Nestle, a Swiss-based food and drink processing company, launched gluten-free frozen pizzas under its DiGiorno brand in the United States. These pizzas comply with FDA gluten-free standards, featuring an improved wheat-free recipe and a variety of flavors such as Pepperoni and Four Cheese. Each pizza portion, equivalent to 1/5 of the entire pizza, contains 320 calories, contributing to 15% of the recommended daily value for saturated fat and 42% for sodium. This caters to individuals seeking a delectable and hassle-free gluten-free pizza experience.

In June 2022, General Mills Inc., a US-based food processing company, acquired TNT Crust LLC for an undisclosed amount. This strategic move aims to expand General Mills Inc.'s frozen pizza business, enhance product offerings, and strengthen its presence in the away-from-home market. TNT Crust LLC is a US-based manufacturer specializing in high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets.

Major companies operating in the frozen pizza market report are Nestle S.A., Tyson Foods Inc., Kraft Foods Group, General Mills Inc., Conagra Brands Inc., BRF S.A., Ajinomoto Co Inc., Bimbo Bakeries USA, ITC Limited, Maple Leaf Foods Inc., Pinnacle Foods Inc., Calbee Inc., California Pizza Kitchen Inc., Bellisio Foods Inc., Beyond Meat Inc., Amys Kitchen Inc., Schwans Consumer Brands Inc., Daiya Foods Inc., Atkins Nutritionals Inc., Newmans Own, Die Dr Oetker GmbH, Hansen Foods LLC., Anhui Lejinji Food Co. Ltd., Miltons Craft Bakers, One Planet Pizza, Freiberger Lebensmittel GmbH, Jacks Pizza, Tombstone Pizza, Turtle Island Foods, McCain Foods Ltd.

North America was the largest region in the frozen pizza market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the frozen pizza market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the frozen pizza market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary categories of frozen pizza include regular frozen pizza, premium frozen pizza, and gourmet frozen pizza. Regular frozen pizza typically denotes a standard or traditional option widely found in grocery stores and supermarkets. It comes in various crust types, such as pan, thin crust, stuffed crust, and includes a variety of toppings such as cheese, meat, fruits, and vegetables. These frozen pizza products are distributed through different channels, including hypermarkets, supermarkets, convenience stores, specialty stores, and non-store-based outlets, catering to diverse end-users such as young-generation consumers, the elderly, and the working-class population.

The frozen pizza Market research report is one of a series of new reports that provides frozen pizza market statistics, including frozen pizza industry global market size, regional shares, competitors with a frozen pizza market share, detailed frozen pizza market segments, market trends and opportunities, and any further data you may need to thrive in the frozen pizza industry. This frozen pizza market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The frozen pizza market consists of sales of cheese pizza, pepperoni pizza, Hawaiian pizza, and tomato sauce. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.