Fintech as a Service (FaaS) Global Market Report 2024

The fintech as a service (faas) market size has grown rapidly in recent years. It will grow from $327.51 billion in 2023 to $386.39 billion in 2024 at a compound annual growth rate (CAGR) of 18.0%. The growth in the historical period can be credited to digital transformation, increased mobile and internet penetration, regulatory adjustments, the emergence of APIs, and a demand for enhanced efficiency.

The fintech as a service (faas) market size is expected to see rapid growth in the next few years. It will grow to $745.53 billion in 2028 at a compound annual growth rate (CAGR) of 17.9%. The anticipated growth in the forecast period can be ascribed to AI and automation, the expansion of open banking, developments in blockchain and cryptocurrency, the globalization of services, and a heightened focus on data security and privacy. Prominent trends expected in the forecast period encompass the proliferation of embedded finance, the growth of API ecosystems, advancements in RegTech and compliance solutions, the evolution of payment solutions, and an increased emphasis on sustainable finance.

The anticipated surge in the shift towards digital banking and payments is poised to drive the growth of the fintech-as-a-service market. Digital banking, involving transactions conducted through digital platforms, is eliminating paper-based processes, and fintech as a Service (FaaS) is instrumental in this shift. FaaS contributes significantly to digital banking by offering mobile applications, web-based platforms, APIs, and sophisticated applications leveraging artificial intelligence and machine learning to provide financial advice. Moreover, FaaS provides digital banking solutions that empower companies to furnish their customers with online banking services. For example, as of July 2023, an estimated 93% of Brits utilized online banking in 2022, with an additional 5.3 million (10%) intending to acquire a digital-only bank account in 2023. Projections indicate that by 2028, digital-only bank account holders in the UK will reach 22.6 million (43%). Consequently, the upsurge in the adoption of digital banking and payments is steering the growth of the fintech-as-a-service market.

The escalating concerns regarding security and privacy are anticipated to be key drivers of the fintech-as-a-service market's growth. Security and privacy measures, which encompass safeguards to protect information and ensure confidentiality, integrity, and availability, play a crucial role in the flourishing Fintech-as-a-Service market. These robust cybersecurity protocols and privacy frameworks are essential in addressing growing concerns, building trust, and ensuring the secure handling of financial data in digital transactions and services. For instance, in December 2023, a report from PurpleSec, a US-based veteran-owned and operated cybersecurity company, highlighted a significant increase in ransomware attacks targeting software supply chain entities in 2021. Supply chain attacks became more targeted and prominent, and insider threats gained increased attention, prompting companies to assess the risk of data theft from trusted business partners. Consequently, the mounting concerns related to security and privacy are steering the growth of the fintech-as-a-service market.


Technological innovations have emerged as a prominent trend in the fintech-as-a-service market. Major companies in this sector are directing their efforts toward developing technologically advanced solutions to bolster their market positions. An illustrative example is the April 2023 launch of a fintech innovation platform by Valley National Bank, a regional bank holding company based in the US. This platform, powered by NayaOne, facilitates a straightforward and user-friendly onboarding process. Integrated with the offerings of various financial businesses, it provides a toolkit for generating and utilizing synthetic data. This capability allows Valley and its fintech partners to efficiently test and implement novel solutions within a controlled and secure environment.

Major players in the fintech-as-a-service market are forming partnerships to introduce a global fintech-as-a-service solution, simplifying the integration of financial services into business operations. Strategic partnerships involve companies leveraging each other's strengths and resources for mutual benefits. An instance of this approach is the collaboration between PayPugs, a US-based financial services company, and Muniy, a UK-based neobank. Through this partnership, a comprehensive global fintech-as-a-service solution has been introduced, enabling businesses to seamlessly integrate diverse financial services, including payments, remittances, and foreign exchange. By combining PayPugs' expertise in online payments with Muniy's proficiency in personal finance, the collaboration aims to enhance operational efficiency, reduce costs, and meet the growing demand for streamlined financial services, thereby contributing significantly to the expansion of the fintech-as-a-service market.

In March 2023, TD Bank Group, a Canada-based banking and financial services business, completed the acquisition of Cowen Inc. for an undisclosed amount. This strategic move strengthens TD Securities' long-term growth strategy in the United States, expanding its current operations with complementary products and services. Cowen Inc., a US-based fintech company, specializes in equity and debt financing, investment banking, and other financial-related services.

Major companies operating in the fintech as a service (faas) market report are Stripe Inc., Rapyd Financial Network Ltd., Visa Inc., Mastercard Incorporated, Fiserv Inc., Block Inc., Fidelity National Information Services Inc., Global Payments Inc., NCR Corporation, Broadridge Financial Solutions, Worldline SA, Diebold Nixdorf Incorporated, Coinbase Global Inc, WEX Inc., Jack Henry and Associates Inc., Chime Financial Inc., Finastra, Green Dot Corporation, Envestnet Inc., Adyen NV, Temenos AG, Revolut Ltd., Marqeta Inc., Airwallex Pty Ltd., Plaid Inc., Finix Payments Inc., Square Capital LLC, Dwolla Inc., Synctera Inc., Solid Financial Technologies Inc.

North America was the largest region in the fintech as a service market in 2023. The regions covered in the fintech as a service (faas) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fintech as a service (faas) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary categories of fintech as a service include banking, payment, insurance, investment, lending, and others. Banking encompasses commercial enterprises handling money, credit, and various financial affairs for both individuals and corporate entities. These services leverage technologies such as artificial intelligence (AI), blockchain, robotic process automation (RPA), application programming interfaces (API), among others. They find applications in various areas such as fraud monitoring, KYC (Know Your Account) verification, compliance and regulatory support, and more. The end-users of fintech as a service span across banks, financial institutions, insurance companies, and other relevant entities.

The fintech as a service market research report is one of a series of new reports that provides fintech as a service market statistics, including fintech as a service industry global market size, regional shares, competitors with a fintech as a service market share, detailed fintech as a service market segments, market trends, and opportunities, and any further data you may need to thrive in the fintech as a service industry. This fintech as a service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The fintech as a service market includes revenues earned by financial services such as white-label E-Wallet platforms, card acceptance, payment acceptance, payouts, and remittances. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.