The gastrointestinal endoscopy market size is expected to see strong growth in the next few years. It will grow to $23.72 billion in 2030 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to ai-enabled image analysis, demand for infection control solutions, growth in outpatient procedures, expansion of robotic endoscopy, technological innovation in imaging. Major trends in the forecast period include increasing adoption of minimally invasive diagnostic procedures, rising demand for high-definition endoscopic imaging, growth of capsule endoscopy usage, expansion of single-use endoscopes, integration of ai in endoscopic diagnostics.
The rising prevalence of gastrointestinal diseases is expected to drive the growth of the gastrointestinal endoscopy market in the coming years. Gastrointestinal diseases encompass a range of disorders affecting the gastrointestinal (GI) tract, including the organs responsible for digestion and food processing. Gastrointestinal endoscopy is a commonly used procedure for detecting abnormalities, obtaining tissue samples for biopsy, and performing therapeutic interventions in the diagnosis and treatment of gastrointestinal disorders. For example, in 2023, Cancer Research UK, a UK-based independent cancer research organization, projected that the incidence of pancreatic cancer in the UK would rise by 5% from 2023 to 2025. Additionally, in March 2023, a study published in the Journal of the Canadian Association of Gastroenterology, a Canada-based open-access peer-reviewed journal, estimated that the incidence of inflammatory bowel disease in Canada would increase from 825 per 100,000 in 2023 to 1,075 per 100,000 by 2035. Consequently, the increasing prevalence of gastrointestinal diseases is driving the gastrointestinal endoscopy market.
Key players in the gastrointestinal endoscopy market are launching innovative endoscopic devices that incorporate advanced imaging technologies to enhance diagnostic accuracy and improve patient outcomes. These imaging technologies include high-definition imaging, narrow-band imaging (NBI), and optical coherence tomography (OCT), which offer clearer and more detailed visualization of the gastrointestinal tract during endoscopic procedures. For instance, in October 2023, Olympus Corporation, a Japan-based manufacturing company, introduced the EVIS X1 Endoscopy System. The EVIS X1 system is a next-generation endoscopy tool designed to improve visualization of the gastrointestinal tract using advanced imaging technologies such as TXI, RDI, and NBI, thereby enhancing physicians’ ability to detect abnormalities during GI procedures.
In April 2023, Boston Scientific, a US-based biomedical engineering company, acquired Apollo Endosurgery for $615 million. This acquisition enables Boston Scientific to expand its offerings in endoluminal surgery procedures and endo-bariatric solutions. Apollo Endosurgery, a US-based manufacturer, specializes in endoscopy devices and solutions for gastrointestinal endoscopy.
Major companies operating in the gastrointestinal endoscopy market are Medtronic plc, Johnson & Johnson MedTech, FUJIFILM Holdings Corporation, Stryker Corporation, Boston Scientific Corporation, Olympus Corporation, Intuitive Surgical Inc., HOYA Corporation, Steris plc, Karl Storz SE & Co. KG, Ambu A/S, Richard Wolf GmbH, SonoScape Medical Corp., EndoChoice Holdings Inc., Micro-Tech Endoscopy Inc., CapsoVision Inc., Medrobotics Corporation, EndoMed Systems GmbH, Motus GI Holdings Inc., Endogene Ltd.
North America was the largest region in the gastrointestinal endoscopy market in 2025. The regions covered in the gastrointestinal endoscopy market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the gastrointestinal endoscopy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs are impacting the gastrointestinal endoscopy market by increasing costs of imported endoscopes, imaging systems, and surgical accessories. Hospitals and ambulatory surgical centers are most affected due to dependence on imported equipment. These tariffs increase procedure costs by raising capital investment and maintenance expenses for endoscopic systems. However, they encourage local manufacturing of endoscopic devices, supporting domestic production and long-term cost stabilization.
The gastrointestinal endoscopy market research report is one of a series of new reports that provides gastrointestinal endoscopy market statistics, including gastrointestinal endoscopy industry global market size, regional shares, competitors with a gastrointestinal endoscopy market share, detailed gastrointestinal endoscopy market segments, market trends and opportunities, and any further data you may need to thrive in the gastrointestinal endoscopy industry. This gastrointestinal endoscopy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Gastrointestinal endoscopy is a diagnostic and therapeutic technique that enables physicians to inspect the digestive system by inserting a long, flexible, lighted instrument called an endoscope either through the rectum or via the throat. It is employed to examine the interior of the gastrointestinal (GI) tract to identify abnormalities and diagnose various conditions.
The primary types of gastrointestinal endoscopy products include endoscopes, camera heads, visualization systems, biopsy devices, capsule endoscopes, transmitters and receivers, and robot-assisted endoscopes. Endoscopes are medical tools designed for visualizing and examining the interior of the human body or other areas that are otherwise difficult to access. The applications include OGIB (obscure GI tract bleeding), Crohn’s disease, small intestine tumors, and others, and they are used in hospitals, ambulatory surgery centers, clinics, and other healthcare settings.
The gastrointestinal endoscopy market consists of revenues earned by entities by providing colonoscopy, capsule endoscopy, and flexible sigmoidoscopy. The market value includes the value of related goods sold by the service provider or included within the service offering. The gastrointestinal endoscopy market also includes the sales of ultrasound endoscopes, balloon dilators, gastrointestinal stents, biopsy devices, retrieval devices, ERCP devices, hemostasis devices, capsule endoscopes, gastrointestinal video scopes, and visualization systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Gastrointestinal Endoscopy Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses gastrointestinal endoscopy market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for gastrointestinal endoscopy? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The gastrointestinal endoscopy market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product: Endoscopes; Camera Heads; Visualization Systems; Biopsy Devices; Capsule Endoscopes; Transmitters And Receivers; Robot-Assisted Endoscopes2) By Application: OGIB (Obscure GI Tract Bleeding); Crohn’s Disease; Small Intestine Tumor; Other Applications
3) By End User: Hospitals; Ambulatory Surgery Centers Or Clinics; Other End Users
Subsegments:
1) By Endoscopes: Rigid Endoscopes; Flexible Endoscopes; Single-Use Endoscopes2) By Camera Heads: Standard Camera Heads; High-Definition Camera Heads; 3D Camera Heads
3) By Visualization Systems: Integrated Visualization Systems; Monitors And Display Systems
4) By Biopsy Devices: Biopsy Forceps; Needle Biopsy Devices; Endoscopic Mucosal Resection Devices
5) By Capsule Endoscopes: Small Bowel Capsule Endoscopes; Colon Capsule Endoscopes
6) By Transmitters And Receivers: Wireless Transmitters; Signal Receivers
7) By Robot-Assisted Endoscopes: Robotic Endoscope Systems; Accessories For Robotic Endoscopy
Companies Mentioned: Medtronic plc; Johnson & Johnson MedTech; FUJIFILM Holdings Corporation; Stryker Corporation; Boston Scientific Corporation; Olympus Corporation; Intuitive Surgical Inc.; HOYA Corporation; Steris plc; Karl Storz SE & Co. KG; Ambu A/S; Richard Wolf GmbH; SonoScape Medical Corp.; EndoChoice Holdings Inc.; Micro-Tech Endoscopy Inc.; CapsoVision Inc.; Medrobotics Corporation; EndoMed Systems GmbH; Motus GI Holdings Inc.; Endogene Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Gastrointestinal Endoscopy market report include:- Medtronic plc
- Johnson & Johnson MedTech
- FUJIFILM Holdings Corporation
- Stryker Corporation
- Boston Scientific Corporation
- Olympus Corporation
- Intuitive Surgical Inc.
- HOYA Corporation
- Steris plc
- Karl Storz SE & Co. KG
- Ambu A/S
- Richard Wolf GmbH
- SonoScape Medical Corp.
- EndoChoice Holdings Inc.
- Micro-Tech Endoscopy Inc.
- CapsoVision Inc.
- Medrobotics Corporation
- EndoMed Systems GmbH
- Motus GI Holdings Inc.
- Endogene Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | February 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 17.92 Billion |
| Forecasted Market Value ( USD | $ 23.72 Billion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |


