Aerial Advertising Global Market Report 2024

The aerial advertising market size has grown strongly in recent years. It will grow from $6.5 billion in 2023 to $6.95 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The observed growth during the historical period can be attributed to factors such as the introduction of airborne banners, an increase in demand for outdoor advertising, the growth of event marketing strategies, the expansion of the tourism industry, and the adoption of aerial billboards.

The aerial advertising market size is expected to see strong growth in the next few years. It will grow to $8.78 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. The anticipated growth in the forecast period can be attributed to the integration of drone technology, the expansion of aerial LED displays, the development of interactive aerial advertising, the provision of customized aerial advertising solutions, the growth of night-time aerial displays, and the inclusion of aerial advertising in virtual events. Major trends expected in the forecast period include innovation in aircraft banner technology, technological advancements in aircraft, collaborations with advertising agencies, progress in geo-targeted advertising, the use of 5G technology for real-time connectivity, and the adoption of biodegradable materials in aerial ads.

The anticipated rapid expansion of digital media is set to drive the growth of the aerial advertising market. Digital media, encompassing various platforms and electronic devices, offers air advertising companies extensive avenues for audience interaction, brand awareness elevation, consumer behavior influence, feedback gathering, service improvement, and sales augmentation. In 2022, the global social media user count increased by 190 million over the previous year, reaching 4.74 billion by October 2022, as reported by Hootsuite Inc. Furthermore, social media users now constitute 59.3% of the world's population, marking a 4.2% growth over the preceding 12 months on a global scale. This surge in digital media usage underscores its pivotal role in propelling the aerial advertising market.

The escalation of global tourism is expected to be a driving force for the growth of the aerial advertising market. Global tourism, denoting the movement of people across international borders for leisure, business, or other purposes, offers aerial advertising a substantial and diverse audience. Tourists from around the world present a unique opportunity for advertisers to target a broad demographic. The United Nations World Tourism Organization (UNWTO) reported that in 2022, over 900 million tourists traveled internationally, double the figure from 2021. The Middle East experienced a particularly notable growth in tourist arrivals, reaching 83% of pre-pandemic levels. This surge in global tourism contributes significantly to the expansion of the aerial advertising market.

Technological advancement stands out as a prominent trend gaining traction in the aerial advertising market. Leading companies in the market are directing their efforts toward developing innovative technologies to maintain their market positions. For instance, in August 2022, Drone Aerial Services LLC introduced SOOCS (Suspended Orientation Object Control System), an aerial advertising technology allowing drones to carry sizable billboard advertisements, showcasing the industry's commitment to technological innovation.

Collaborations between major companies in the aerial advertising market are contributing to the development of new products and strengthening market positions. These partnerships bring together complementary expertise, resources, and technologies, fostering innovation. In July 2023, Draganfly Inc. collaborated with Promo Drone to launch the Starling X.2 drone digital display messaging platform. This cutting-edge system combines Draganfly’s Commander 3 XL airframe with Promo Drone’s video display technology, featuring ultra-bright LED display panels. The Starling X.2 serves various sectors, including public safety, emergency response, outdoor events, advertising, marketing, and fan-centric experiences. The platform's integration enhances outdoor messaging capabilities and effectively communicates critical information during emergencies.

In December 2022, Western Michigan University Athletics entered into a partnership with Van Wagner, an advertising company specializing in aerial advertising solutions. This collaboration aims to represent WMU in the marketplace and enhance the in-venue experience for the athletic department's sponsors, business associates, and growing fan base.

Major companies operating in the aerial advertising market report are SkyVenture New Hampshire, Sky Advertising, Paramount Air Service Inc., Skywords Aerial Advertising & Skywriting, Van Wagner Aerial Media LLC, Traffic Displays LLC, Aerial Promotions Inc, Aerial Skyvertising Inc, Skyvertising Ltd, My SkyWriter, Ocean Aerial Ads Inc., NJ Air Ads, High Exposure Aerial Advertising, Beach Banners, Arnold Aerial Advertising Inc., AirSign Aerial Advertising, Airads Worldwide Aerial Advertising, Air America Aerial Ads LLC, Aerial Promotions.ca, Aerial Messages, Aerial Banners Inc., FlySkyAds, Ad-Air, Aerial Advertising Services, FlySigns Aerial Advertising, SignalHire.

North America was the largest region in the aerial advertising market in 2023. The regions covered in the aerial advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the aerial advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The main product types of aerial advertising include billboards, letter banners, skywriting, and others. A billboard is a large outdoor advertising structure that is usually freestanding or attached to the side of a building. These applications span various contexts, including economy class and business class, and cater to diverse end-users such as those in private and commercial use.

The aerial advertising market research report is one of a series of new reports that provides aerial advertising market statistics, including the aerial advertising industry's global market size, regional shares, competitors with an aerial advertising market share, detailed aerial advertising market segments, market trends and opportunities, and any further data you may need to thrive in the aerial advertising industry. This aerial advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.


The aerial advertising market includes revenues earned by entities by providing drones advertising, LED screen advertising, aerial billboards, and dynamic displays. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.