Edible Flakes Global Market Report 2024

The edible flakes market size has grown strongly in recent years. It will grow from $21.79 billion in 2023 to $23.68 billion in 2024 at a compound annual growth rate (CAGR) of 8.7%. The expansion during the historical period can be attributed to changing consumer dietary preferences, the globalization of food markets, increased awareness of health and wellness, growth in convenience food consumption, and rising disposable incomes.

The edible flakes market size is expected to see strong growth in the next few years. It will grow to $31.77 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The anticipated growth in the forecast period can be attributed to the growing demand for functional foods, the expansion of the health and wellness industry, increasing population and urbanization, rising demand for natural and organic products, and the globalization of food supply chains. Key trends expected in the forecast period include the increasing use of sustainable and eco-friendly packaging, a rise in plant-based and alternative protein products, customization of edible flakes to meet dietary preferences, an emphasis on clean label and transparency, and the adoption of smart manufacturing technologies in the production process.

The edible flakes market is anticipated to experience growth, driven by the increasing number of vegan consumers. These individuals, adhering to a vegan lifestyle and dietary choices, find edible flakes to be a suitable food option due to their plant-based nature, adding both decoration and flavor to their meals. Notably, in March 2023, a report by Truly Experiences Ltd., a UK-based company, revealed a 40% increase in the number of vegans in the UK, reaching 445,428 in 2022 compared to 2021. This surge in vegan consumers is a significant factor propelling the growth of the edible flakes market.

Another contributing factor to the expansion of the edible flakes market is the rising popularity of healthy snacking. Healthy snacking involves the consumption of nutritious and wholesome foods between meals for energy and essential nutrient intake. Edible flakes serve as a nutritious and versatile snack, providing fiber, vitamins, and minerals. In December 2022, a survey by the International Food Information Council (IFIC) indicated that 73% of people snack daily, with younger generations favoring healthy options such as fruits (43%), dairy (28%), and nutrition bars (27%). Consequently, the growing trend of healthy snacking is fueling the growth of the edible flakes market.

A prominent trend in the edible flakes market is product innovation, with major companies introducing new products to maintain their market position. For instance, in July 2023, Darrell Lea Confectionery Co., an Australia-based company, launched the Crunchy Nut Corn Flakes chocolate block, combining Darrell Lea's creamy milk chocolate with Kellogg's Crunchy Nut Corn Flakes and added peanuts. This innovative blend offers a unique combination of flavors, marrying the sweetness of chocolate with the crunchiness and nuttiness of cornflakes and peanuts.

Companies in the edible flakes market are strategically focusing on developing salted caramel flakes to enhance market profitability. These flakes, featuring a combination of salted caramel flavor and a flaky or crispy texture, offer versatility in culinary creations. In October 2023, Stover & Company, a US-based baking products supplier, introduced salted Caramel flakes through its brand Eleven o’one. These tiny and crisp flakes add a new dimension of flavor to treats such as ice cream, cupcakes, and brownies, enhancing baked goods with an irresistible salted caramel taste.

In June 2023, The Kellogg Company, a US-based chocolate frosted flakes manufacturer, forged a partnership with The Hershey Company to combine Hershey's premium chocolate flavor with Kellogg's Chocos' crunch. This collaboration aims to make the delightful combination available through various channels and retail locations, supported by a charming campaign to bring joy to millions of customers. The Hershey Company, known for its chocolate and cocoa products, is an integral part of this collaboration.

Major companies operating in the edible flakes market report are Nestle S.A., PepsiCo Inc., General Mills Inc., The Kellogg Company, Dr. August Oetker AG, Post Holding Company, Quakers Oat Company, Patanjali Ayurved Limited, The Hain Celestial Group Inc., Marico Ltd., H & J Bruggen KG, Bob’s Red Mill Natural Foods, SunOpta Inc., Nature's Path Foods, NOW Foods, Mary's Gone Crackers Inc., Freedom Foods Group, Nutiva Inc., Baggry's India Limited, Attune Foods LLC, Purely Elizabeth, Mom's Best Cereals, Julian Bakery Inc., Aarrowhead Mills Inc., Back to Nature Foods Company, Proti Foods.

North America was the largest region in the edible flakes market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the edible flakes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the edible flakes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The main products in the category of edible flakes include wheat flakes, rice flakes, flakey oats, corn flakes, and others. Wheat flakes, for instance, are a type of breakfast cereal made from whole wheat grains, which can be crushed or ground into a coarse powder and used as a baking ingredient. These products come in both organic and conventional varieties and are distributed through various channels, including hypermarkets or supermarkets, online retailers, and specialty stores.

The edible flakes market research report is one of a series of new reports that provides edible flakes market statistics, including edible flakes industry global market size, regional shares, competitors with an edible flakes market share, detailed edible flakes market segments, market trends and opportunities, and any further data you may need to thrive in the edible flakes industry. This edible flake market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The edible flakes market consists of sales of breakfast cereal flakes, nut flakes, fruit flakes, vegetable flakes, fish flakes, potato flakes, coconut flakes, and malted barley flakes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.