Edible Flakes Market Report 2026

The edible flakes market size has grown strongly in recent years. It will grow from $25.39 billion in 2025 to $27.18 billion in 2026 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to growth in packaged breakfast consumption, expansion of urban lifestyles, increasing demand for convenient nutrition, availability of large-scale cereal processing, rising retail penetration of breakfast products.

The edible flakes market size is expected to see strong growth in the next few years. It will grow to $37.06 billion in 2030 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to increasing demand for high-protein and low-sugar cereals, rising focus on sustainable sourcing of grains, expansion of online grocery channels, growing popularity of plant-based breakfast options, increasing innovation in cereal formulations. Major trends in the forecast period include rising demand for organic and whole-grain cereals, expansion of fortified and functional flakes, growing preference for clean-label breakfast foods, increased focus on texture and crunch quality, product innovation using alternative grains.

The increasing number of vegan consumers is expected to drive the growth of the edible flakes market in the coming years. Vegan consumers follow a plant-based lifestyle that excludes all animal-derived products. The growth of veganism is fueled by rising health awareness, ethical considerations, and concerns about environmental sustainability, encouraging more people to adopt plant-based food choices. Edible flakes are well suited to vegan diets, as they are plant-based and provide convenient, nutritious, and flavorful options that can be incorporated into a wide range of meals. For example, in April 2024, according to Finder, a US-based personal finance comparison website, around 2.5 million people in the UK identified as vegan in 2024, accounting for 4.7% of the population. This marked a sharp increase from 1.4 million vegans, or 2.5% of the population, in 2023, representing growth of 1.1 million individuals within a single year. Therefore, the rising number of vegan consumers is contributing to the expansion of the edible flakes market.

Companies operating in the edible flakes market are increasingly focusing on developing innovative products such as salted caramel flakes to enhance revenue growth and product appeal. Salted caramel edible flakes are thin, crisp pieces infused with a blend of sweet caramel and subtle saltiness, offering a distinctive flavor and texture. For instance, in October 2023, Stover & Company, a US-based supplier of baking products, introduced salted caramel flakes under its proprietary brand Eleven o’One. These small, crunchy flakes add a unique flavor dimension to a variety of culinary applications, including ice creams, cupcakes, and brownies. They can also be mixed into cookie, muffin, or cake batters, delivering bursts of salted caramel flavor that elevate baked goods and enhance consumer appeal.

In June 2023, The Kellogg Company, a US-based manufacturer of frosted flakes, partnered with The Hershey Company to introduce chocolate-flavored frosted flakes. This collaboration combines Hershey’s well-known premium chocolate taste with the crunchy texture of Kellogg’s Chocos cereal. The partnership aims to expand availability across multiple retail channels and is supported by a marketing campaign designed to engage and delight consumers. The Hershey Company is a US-based producer of chocolate and cocoa-based products.

Major companies operating in the edible flakes market are Nestle S.A., PepsiCo Inc., General Mills Inc., The Kellogg Company, Dr. August Oetker AG, Post Holding Company, Quakers Oat Company, Patanjali Ayurved Limited, The Hain Celestial Group Inc., Marico Ltd., H & J Bruggen KG, Bob’s Red Mill Natural Foods, SunOpta Inc., Nature's Path Foods, NOW Foods, Mary's Gone Crackers Inc., Freedom Foods Group, Nutiva Inc., Baggry's India Limited, Attune Foods LLC, Purely Elizabeth, Mom's Best Cereals, Julian Bakery Inc., Aarrowhead Mills Inc., Back to Nature Foods Company, Proti Foods.

North America was the largest region in the edible flakes market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the edible flakes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the edible flakes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The edible flakes market consists of sales of breakfast cereal flakes, nut flakes, fruit flakes, vegetable flakes, fish flakes, potato flakes, coconut flakes, and malted barley flakes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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