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Morocco Cities Review

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    Country Profile

  • 23 Pages
  • October 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 5897241
Casablanca and Tétouan stand out as Morocco's economic hubs, while Agadir shows most potential for economic growth from 2022 to 2027. Over medium term, Casablanca and Fez are set to record the most significant internet penetration growth. Yet, the country’s cities are set to face challenges. In the near term, concerns include a global economic slowdown, high inflation and financial tightening, while the long-term issues revolve around the strain on city infrastructure due to population growth.

The City Review reports analyse key trends and developments in 126 world’s major cities. They provide localised city information in terms of economy, consumer lifestyles, housing and transport and city environment and offer valuable insights for strategic planning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cities market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop

Table of Contents

MOROCCO CITIES REVIEWHEADLINES
URBAN CONSUMER
  • Agadir is poised to experience the most rapid population growth rate
  • Fez and Casablanca to achieve the highest rate of internet penetration growth
CONSUMER FINANCE
  • Marrakech's income to rise, driven by the prevalence of higher-value-added sectors
  • Elevated inflation in Oujda is expected to diminish consumer purchasing power
ECONOMY
  • By 2027, Casablanca set to continue to be the primary driver of Morocco's economy
  • Climate change-related hazards are a growing concern for cities in Morocco
CITY SCORECARD
  • Summary 1 City Scorecard by Pillar 2022
POPULATION
  • Summary 2 City Scorecard in Population Pillar 2022 and 2022-2027
  • CHART 1 Population in 2022 and Population Period Growth 2022-2027
  • CHART 2 Population by Age by City 2022
  • CHART 3 Average Household Size by City 2022
  • CHART 4 Population Density and Net Migration 2022
CONSUMER EXPENDITURE
  • Summary 3 City Scorecard in Consumer Expenditure Pillar 2022 and 2022-2027
  • CHART 5 Total Consumer Expenditure in Morocco by City 2022
  • CHART 6 Consumer Expenditure per Capita 2022 and Consumer Expenditure Period Growth 2022-2027
  • CHART 7 City Affordability, Consumer Expenditure on Housing and Transportation 2022
  • CHART 8 Discretionary vs Necessity Consumer Expenditure 2022
DIGITAL CONSUMER
  • Summary 4 City Scorecard in Digital Consumer Pillar 2022
  • CHART 9 Share of Households with Internet and Broadband Internet Access 2022
  • CHART 10 Possession of Digital Devices by City 2022
INCOME AND WEALTH
  • Summary 5 City Scorecard in Wealth Pillar 2022
  • CHART 11 Disposable Income per Capita 2022 and Disposable Income Period Growth 2022-2027
  • CHART 12 Number of Households by Disposable Income Band 2022
  • CHART 13 Number of Households with Disposable Income over USD150,000 2022 and Period Growth 2022-2027
  • CHART 14 Household Possession of Kitchen Durables by City 2022
  • CHART 15 Household Possession of Entertainment Electronics by City 2022
  • CHART 16 Household Possession of Other Durables by City 2022
  • CHART 17 Number of Passenger Cars and Motorcycles per Household 2022
  • CHART 18 Possession of Transport Vehicles by City 2022
  • Summary 6 City Scorecard in Economy Pillar 2022 and 2022-2027
  • CHART 19 GDP per Capita in 2022 and Real GDP Growth by City 2022-2027
LABOUR
  • Summary 7 City Scorecard in Labour Pillar 2022
  • CHART 20 Economically Active Population in 2022 and Employed Population Period Growth by City 2017-2022
  • CHART 21 Labour Force Participation Rate and Unemployment by City 2022
  • CHART 22 Labour Productivity Value 2022 and Productivity Period Growth by City 2017-2022