The Tourism Source Market Insight: Japan report provides a thorough insight into the Japanese domestic and outbound tourism market. The report looks at the profiles of Japanese tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets, and current and future opportunities for tourism businesses seeking to tap into the Japanese outbound travel market.
The segment of Japanese travelers aged 50 to 64 exhibits the highest level of engagement in various travel activities. The demographic segment exhibiting a higher level of disposable income, relatively fewer economic limitations, and a reduced number of dependents is frequently linked to a greater likelihood of enjoying unimpeded travel prospects.
According to projections, it is anticipated that by the year 2027, the aggregate quantity of outbound journeys originating from Japan will reach a figure of 25,789. This projected number is marginally greater than the previous peak observed prior to the occurrence of the pandemic, which stood at 20,851.
In 2022, it is noteworthy that the Japanese economy exhibited a level of strength (+1.04% of total real GDP). This positive economic performance subsequently resulted in an increase in disposable income for individuals, thereby affording them the opportunity to allocate a greater portion of their financial resources towards leisure travel.
Key Highlights
According to the report, it can be observed that a significant majority of Japanese respondents, specifically 57%, considered affordability as a crucial determinant in their decision-making process when selecting a holiday destination.The segment of Japanese travelers aged 50 to 64 exhibits the highest level of engagement in various travel activities. The demographic segment exhibiting a higher level of disposable income, relatively fewer economic limitations, and a reduced number of dependents is frequently linked to a greater likelihood of enjoying unimpeded travel prospects.
According to projections, it is anticipated that by the year 2027, the aggregate quantity of outbound journeys originating from Japan will reach a figure of 25,789. This projected number is marginally greater than the previous peak observed prior to the occurrence of the pandemic, which stood at 20,851.
In 2022, it is noteworthy that the Japanese economy exhibited a level of strength (+1.04% of total real GDP). This positive economic performance subsequently resulted in an increase in disposable income for individuals, thereby affording them the opportunity to allocate a greater portion of their financial resources towards leisure travel.
Scope
This report is part of the analyst's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into Japan's outbound travel market.Reasons to Buy
- This report provides clear insight into developments in Japan's domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of US tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
- The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
Table of Contents
- Overview
- Japanese tourist profile
- COVID-19 Impact
- Domestic tourism
- Outbound tourism
- Main and developing destination market
- Outlook
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Airbnb
- Booking.com
- Expedia
