The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The report estimates the metaverse economy will be worth $400 billion by 2030, up from $48 billion in 2022. However, the theme has struggled to live up to the excessive hype that built up in 2021 and early 2022.
Limited knowledge of the theme, unimpressed consumers, the postponing of projects by Big Tech, and concerns with privacy and security have resulted in a metaverse winter. The theme has lost its luster due to limited use cases and the limitations of underlying technologies, like blockchain, augmented reality (AR), virtual reality (VR), and digital twins. Without improvements in these technologies, the metaverse will continue to disappoint.
The metaverse hype primarily focused on consumer use cases, but solutions like data visualization, collaboration, and training will fuel the enterprise metaverse. Despite skepticism around long-term benefits, focusing on the future of work will boost adoption by large enterprises in the next five years.
Limited knowledge of the theme, unimpressed consumers, the postponing of projects by Big Tech, and concerns with privacy and security have resulted in a metaverse winter. The theme has lost its luster due to limited use cases and the limitations of underlying technologies, like blockchain, augmented reality (AR), virtual reality (VR), and digital twins. Without improvements in these technologies, the metaverse will continue to disappoint.
Key Highlights
Tech companies must develop user interfaces that are easily accessible, synchronize the real and virtual environments, and provide safety and comfort during prolonged use. Platform providers must emphasize a range of content users want to experience repeatedly. Those that stick to one content type will limit their revenue opportunities in the long run.The metaverse hype primarily focused on consumer use cases, but solutions like data visualization, collaboration, and training will fuel the enterprise metaverse. Despite skepticism around long-term benefits, focusing on the future of work will boost adoption by large enterprises in the next five years.
Scope
- This report provides an overview of the metaverse theme.
- It identifies the key trends impacting growth of the theme over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends.
- It includes analysis of multiple data sets, including patents, jobs, and M&A trends, alongside a timeline highlighting milestones in the development of the metaverse.
- The detailed value chain is split into four layers: foundation, tools, user interfaces, and experience.
Reasons to Buy
- The metaverse theme involves companies from all technology sectors, including semiconductors, component makers, application software, and advertising. Some companies rushed to take early positions in the metaverse during 2021 and 2022, while others have yet to enter it. This report identifies companies that are well-positioned to benefit from the metaverse over the next five years.
Table of Contents
- Executive Summary
- Players
- Technology Briefing
- Trends
- Industry Analysis
- Signals
- Value Chain
- Companies
- Sector Scorecards
- Glossary
- Further Reading
- Thematic Research Methodology
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ActionIQ
- Acer
- Adform
- Adidas
- Adshares
- Adsterra
- Adyen
- AEye
- Aldin Dynamics
- Algorithmia
- Alibaba
- Alphabet (Google)
- Alteryx
- AmazeVR
- Amazon
- Ambire AdEx
- Animoca (The Sandbox)
- Ant Financial
- ANYbotics
- AppBrain
- Apple
- AppLovin
- AppLovin (MoPub)
- Appnext
- Asus
- Audius
- Avalanche
- Avaturn
- Baidu
- Balenciaga
- Bandai Namco
- Basis Technologies
- BBK Electronics
- Beijing Academy of Artificial Intelligence (Wu Dao)
- BigML
- BigScreen VR
- Bilibili
- Binance
- Block
- Bloktopia
- Brain Corp
- Brandtech Group
- Bumble
- Burberry
- ByondXR
- ByteDance
- C3.ai
- Cardano
- China Trading Desk
- Choozle
- Cisco
- Clarifai
- Cloudera
- CognitiveScale
- Coinbase
- Com2uS
- Comscore
- Corsair
- Cramer-Krasselt
- Criteo
- CryptoAvatars
- Cryptovoxels
- CyberPower
- Dappradar
- Decentral Games
- Decentraland
- Dell Technologies
- Dentsu
- Didimo
- Digital Turbine
- DMarket
- DNABlock
- Dolce & Gabbana
- Doubleverify
- DPVR
- Elavon
- Engage XR
- Enjin
- Epic Games
- Everysight
- FaceUnity
- Facewatch
- Festo
- Fetch Robotics
- Filecoin
- FIS
- Fiserv
- Foundation
- Genies
- Glory Star New Media
- Gucci
- H2O.ai
- Hahn Group (Rethink Robotics)
- Hana
- Hawk-Eye Innovations
- Hive
- Hivestack
- HP
- HTC
- Huawei
- Huawei
- HubSpot
- iFlytek
- ImmersiveTouch
- IMVU
- Index Exchange
- Ingenico
- InMobi
- Integral Ad Science
- Interceptd
- IPG
- Iristick
- JD.com
- Klarna
- Lenovo
- Linden Lab
- LiveRamp
- Lockwood Publishing
- Lotame
- Lytics
- Mad Gaze
- Magic Leap
- Magnite
- MakeML
- Manticore Games
- Match Group
- MathWorks
- MediaMath
- MeetinVR
- Meta
- Microsoft
- Midjourney
- Mindmaze
- Mintable
- Mintegral
- MSI
- Mytaverse
- Mythical Games
- Nauto
- Naver (Zepeto)
- NBA Top Shots
- NetEase
- Neuralia
- Neuroelectrics
- Neustar
- Niantic
- Nifty Gateway
- Nike
- Nintendo
- Nvidia
- Omnicom
- One97 (Paytm)
- OpenX
- Origin PC
- Ozone Networks
- PayPal
- Permutive
- Pimax
- PixelMax
- Pixelynx
- Polkadot
- Publicis
- PubMatic
- RapidMiner
- Rarible
- Razer
- Realmax
- RealWear
- Rec Room
- Ripple
- Ristband
- Roblox
- Rokid
- S4 Capital
- Samsung Electronics
- Segment
- Sensorium
- SensorTower
- Shadow Creator
- Sherpa.ai
- Shinhan Bank
- Shopify
- Sina (Weibo)
- Sine Wave
- Singtel (Amobee)
- Sky Mavis (Axie Infinity)
- Sliver VR (Theta Labs)
- Smaato
- SmartyAds
- Snap
- Solana
- Solirax (NeosVR)
- Somnium Space
- Sony
- Soul Machines
- SoundHound
- SparkCognition
- Spatial Systems
- Square Enix
- Stage
- Stripe
- SuperRare
- Supersocial
- Synthesia
- TCL (Leiniao)
- Tealium
- Tencent
- Terra
- The Trade Desk
- ThirdEye
- Thrive Plus
- Toshiba
- Ubisoft
- UneeQ
- Unity Technologies
- USD Coin
- Valve
- Vans
- Varjo
- VeriFone
- VF Company
- Viant (Adelphic)
- Virbela
- Vivendi (Havas)
- VRChat
- Vungle
- Vuzix
- WaveXR
- Wieden+Kennedy
- Wolf3D
- Wolfram
- Wookey
- World Wide Web Consortium (Semantic Web)
- WPP
- Xiaomi
- Xloong
- Xreal
- Yahoo
- Yuga Labs
- Zelle
- Zoom
