Mobile Security Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Mobile Security Market is projected to expand significantly, growing from USD 39.51 Billion in 2025 to USD 74.85 Billion by 2031, reflecting a CAGR of 11.24%. This sector defines the suite of software, infrastructures, and technologies designed to protect portable computing devices, such as tablets and smartphones, against cyber threats including unauthorized access, data leakage, and malware. The market's growth is primarily driven by the widespread implementation of Bring Your Own Device (BYOD) policies within corporate environments and the imperative need to secure sensitive enterprise data accessed via remote endpoints. Additionally, the increasing reliance on digital payment ecosystems and mobile banking demands robust authentication protocols, sustaining the demand for comprehensive protection frameworks across both professional and personal devices.

However, the industry faces a substantial challenge in balancing stringent security measures with a smooth user experience, as excessive complexity can lead to operational delays and consumer friction. This issue is intensified by the rising frequency of targeted attacks against mobile users. Data from the 'Mobile Ecosystem Forum' in '2025' indicates that '12 percent of smartphone users surveyed globally reported experiencing identity theft,' highlighting the severity of the threat landscape. Consequently, there is an urgent need for vendors to develop defense mechanisms that are seamless yet effective, ensuring they do not hinder device functionality.

Market Drivers

The surge in sophisticated mobile malware, phishing schemes, and cyberattacks serves as a primary catalyst for the market, forcing organizations to deploy advanced threat defense mechanisms. Cybercriminals are increasingly using artificial intelligence to create persuasive social engineering campaigns that bypass standard security filters, specifically exploiting the small screens and distracted nature of mobile users. According to the 'Mobile Threat Landscape Report - Q1 2025' by Lookout in April 2025, over one million mobile phishing and social engineering attacks against enterprise users were detected in the first quarter alone, highlighting the sheer scale of this threat. This environment is further complicated by the rapid evolution of financial malware aimed at harvesting credentials from banking apps; specifically, Kaspersky's 'The mobile malware threat landscape in 2024' report from March 2025 noted a 196 percent increase in Trojan banker attacks on smartphones compared to the previous year, underscoring the critical need for robust endpoint protection.

Simultaneously, the rising adoption of Bring Your Own Device (BYOD) programs in enterprises has fundamentally widened the corporate attack surface, necessitating stringent management solutions. As organizations allow employees to access sensitive proprietary data via personal phones, they often lose visibility into device health, leaving networks vulnerable to unpatched operating systems and risky behaviors such as application sideloading. In fact, Zimperium's '2025 Global Mobile Threat Report' from April 2025 reveals that sideloaded apps are present on 23.5 percent of enterprise devices, creating a significant backdoor for potential compromise. As a result, vendors are prioritizing the development of unified endpoint management tools that secure personal devices against these unmanaged risks without infringing on user privacy.

Market Challenges

The Global Mobile Security Market faces a critical restraint regarding the difficult trade-off between enforcing rigorous security protocols and maintaining a seamless user experience. As mobile threats become more frequent, enterprises and vendors often implement stringent authentication measures, such as multi-step verification or complex passwords, to protect sensitive data. However, these protective layers frequently introduce operational friction, frustrating users who expect intuitive interactions and instant access on their portable devices. When security mechanisms become overly intrusive or cumbersome, they disrupt the customer journey, leading to reduced engagement and transaction abandonment.

This friction directly impedes market expansion by causing consumer-facing businesses to hesitate in adopting comprehensive security solutions that might lower conversion rates. Organizations are often forced to choose between optimal protection and user retention, creating a reluctance to invest in tools that, while effective against malware, negatively impact the bottom line. According to the 'FIDO Alliance' in '2024', '42 percent of consumers abandoned a purchase in the last month due to a forgotten password,' demonstrating that when security protocols impede functionality, they drive users away, thereby limiting the widespread implementation of advanced mobile defense frameworks.

Market Trends

The evolution of Behavioral Biometrics and Passwordless Authentication is reshaping the market by eliminating the reliance on credentials that are prone to theft and user fatigue. This trend helps reconcile the friction between rigorous security and user experience, as organizations deploy FIDO2-compliant passkeys and biometrics for seamless access. By utilizing unique user patterns such as device handling and typing rhythm, these solutions render stolen passwords useless and significantly reduce the credential attack surface. This shift is gaining substantial traction among consumers who are becoming increasingly comfortable with advanced authentication methods; for instance, Yubico's '2025 Global State of Authentication Survey' from October 2025 indicates that confidence in hardware security keys and passkeys in the United Kingdom rose from 17 percent in 2024 to 37 percent in 2025, reflecting broader acceptance.

Furthermore, the integration of AI-Driven Threat Detection and Automated Response is becoming essential to combat the sheer volume and speed of modern mobile cyberattacks. Vendors are embedding machine learning algorithms into endpoints to identify zero-day threats and anomalous behavior in real-time, allowing for the immediate isolation of compromised devices before lateral movement occurs. This capability is particularly vital as attackers utilize automation to bypass static defenses with polymorphic malware variants. The urgency for such intelligent systems is driven by the proliferation of specialized data-exfiltration malware; according to Check Point's 'The State of Global Cyber Security 2025' report from January 2025, infostealer attacks surged by 58 percent globally in 2024, necessitating adaptive countermeasures that can neutralize threats faster than human analysts.

Key Players Profiled in the Mobile Security Market

• McAfee - Intel Security
• Sophos
• Trend Micro
• Symantec
• Kaspersky
• Webroot
• ZIMPER
• Wipro
• Check Point Software Technologies
• Blackberry

Report Scope

In this report, the Global Mobile Security Market has been segmented into the following categories:

Mobile Security Market, by Deployment Mode:

• Cloud
• On-Premises

Mobile Security Market, by Solution:

• Mobile Device Management (MDM)
• Mobile Application Management (MAM)
• Mobile Identity and Access Management (MIAM)
• Mobile Data Protection
• Mobile VPN (Virtual Private Network)
• Mobile Security as a Service (MSSaaS)
• Others

Mobile Security Market, by End-User Industry:

• Retail
• Banking
• Financial Services
• Insurance (BFSI)
• Healthcare
• Telecommunications
• Manufacturing
• Others

Mobile Security Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Security Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.