United States Augmented and Virtual Reality Market Report and Forecast 2025-2034

The United States augmented and virtual reality market size reached a value of approximately USD 10.46 Billion in 2024. The market is further expected to grow at a CAGR of 27.60% between 2025 and 2034, reaching a value of around USD 119.68 Billion by 2034.

Key Trends in the Market

Augmented reality (AR) is a system that combines real and virtual environments, enabling real-time interaction, and accurate 3D representation of real and virtual elements. On the other hand, virtual reality (VR) uses computer technology to build an entirely simulated environment that provides consumers a realistic experience.

• Increasing investments by tech giants in augmented and virtual reality technologies and rising adoption of AR and VR solutions in schools and colleges are expected to support the United States augmented and virtual reality market growth in the coming years.
• Rising applications of augmented and virtual reality in the healthcare sector, along with advanced devices for patient care management and medical training, are key trends driving the market growth. Augmented and virtual reality are increasingly being used for chronic pain management and mental health treatment.
• The growing use of smartphones and tablet computers is significantly boosting the augmented and virtual reality market expansion in the United States. Major companies across sectors such as architecture, interior design, e-commerce, and retail are quickly adopting tablet-and mobile-based AR and VR technologies.

Market Segmentation

The report titled “United States Augmented and Virtual Reality Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Technology

• Augmented Reality
• Virtual Reality

Market Breakup by Device Type

• Augmented Reality Devices
• Virtual Reality Devices

Market Breakup by Enterprise Size

• Small and Medium Enterprises
• Large Enterprises

Market Breakup by Application

• Consumer
• Enterprises

Market Breakup by Industry Vertical

• Gaming
• Entertainment and Sports
• Aerospace and Defence
• Healthcare
• Education
• Manufacturing
• Retail
• Automotive
• Others

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

Market Share by Industry Vertical

The gaming segment witnessed significant growth in the United States augmented and virtual reality market, by industry vertical, supported by the expansion of the gaming industry and increase in number of gamers. Game creators can create more intricate and intriguing game worlds with AR and VR, giving players a more varied and engaging experience. The usage of AR and VR technologies also makes it possible for players to play games more conveniently and in different settings, thus increasing the demand for AR and VR in gaming.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States augmented and virtual reality market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

Google LLC

Google LLC, founded in 1998 and headquartered in California in the United States, is an American global technology corporation. The focus of the company is on internet-related goods and services, such as online advertising technologies, cloud computing, software, and hardware.

Apple Inc.

Apple Inc., established in 1976 and based in California in the United States is an American multinational technology company. Well-known for its range of smartphones, tablets, and laptop computers, Apple creates, develops, and markets consumer goods, computer software, and internet services.

Other market players include Meta Platforms, Inc., Microsoft Corporation, HTC Corporation, OpenArc, iTechArt Group, Inc., Intel Corporation, Magic Leap, Inc., and Sony Corporation, among others.