Shrimp Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

The global shrimp market attained a volume of 8.08 Million Tons in 2024. The market is expected to grow at a CAGR of 6.30% in the forecast period of 2025-2034 to reach a volume of 14.88 Million Tons by 2034. Health trends, such as flexitarian diets, propel the shrimp demand as an alternative to conventional meat.

Key Market Insights

• The Asia-Pacific shrimp market represents the dominant regional market and is projected to grow at 7.1% CAGR over the forecast period.
• As per country analysis, Italy held 4.1% of the Europe shrimp market share in 2024.
• Farmed shrimps have gained wide popularity and is projected to continue dominating the market with a CAGR of 6.9% during the forecast period.
• By distribution channel, the online segment is projected to grow at a CAGR of 8.3% over the forecast period.

Market Size & Forecast

• 2024 Market Size: 8.08 Million Tons
• Forecasted Market Size in 2034: 14.88 Million Tons
• CAGR from 2025 to 2034: 6.30%
• Largest Regional Market: Asia-Pacific

The global shrimp market is poised for growth as consumers clamour for protein-rich diets and more seafood. The Asia-Pacific leads the choirs of production with the highest levels of protein-rich food consumption, creating a burgeoning clamour for seafood. China, in particular, India, and Vietnam are in demand for the highest level of export. Controlled by the strong demand for convenient and sustainable-type seafood, the U.S. presents itself poised to realize very high amounts of imports. Health trends, such as flexitarian diets, push up shrimp demand as an alternative to conventional meat. Sustainability issues and disease outbreaks may pose challenges, but innovation in aquaculture and sustainable practices should provide a counterbalance to growth. The overall shrimp market shall continue to see steady procured growth driven by innovation and changing dietary trends conferred by consumers within the international markets.

The global market for shrimp is growing fast with growing health awareness and protein based diets. Demand for ready to eat and frozen seafood has gone up significantly post COVID-19 which has boosted home cooking. Alsogrowing retailand online channels have increased the availability of shrimp further driving demand. Despite supply chain disruptions the market is strong as consumers are looking for convenience, nutrition and sustainable seafood globally.

New technology and advancements in the seafood world is causing a revolution in the shrimp market focusing on being green and productive. Fish farming methods, like biofloc and recirculating systems, boost water quality and cut down on sickness risks. Earth-friendly food choices such as plant and bug protein, support green production. Blockchain tech also sheds light on the seafood supply chain making buyers feel more sure. As more people look for caught seafood, these changes are shaping a future for the shrimp business that's both greener and more profitable.

The Asia-Pacific region plays a key role in the global market, thanks to its advanced fish farming methods and increasing exports. Countries like India, Vietnam, and Indonesia have boosted their output to meet rising demand cementing their position as top producers of decapod crustaceans. After COVID-19, people's shift to healthier eating habits and ready-to-eat seafood has pushed up global consumption. Better breeding techniques and disease management have also helped increase demand and production. The region continues to lead the market by putting money into sustainable farming ensuring a steady supply of shrimps and other decapod crustaceans to customers worldwide.

Key Trends and Recent Developments

Growth of organic and sustainable shrimp production, rising demand for frozen and processed shrimp, and a focus on traceability and transparency are all contributing to the shrimp market value.

December 2024

Ace Aquatec, in collaboration with the Shrimp Welfare Project, has launched a portable stunning system for shrimp farming. The A-HSU for Shrimp is a self-contained, mobile unit designed for stunning crustaceans before slaughter. It can process up to eight tonnes per hour and is adaptable to biosecurity protocols.

October 2024

The ICAR-Central Institute of Brackishwater Aquaculture (CIBA) introduced an advanced shrimp farming system designed to increase shrimp production while occupying less space. This innovative approach aims to tackle challenges such as disease outbreaks and climate change, improving efficiency and sustainability within the Indian shrimp industry.

February 2024

Shrimp farm technology provider Royal Caridea collaborated with engineering company Fuel Tech to trial the effects of growing Pacific whiteleg shrimp in a raceway system using a patented gas infusion system. The system, tested in Arizona, improves water quality and aeration, supporting shrimp development in low-salinity water with high stocking density.

February 2022

The ICAR-Central Institute of Brackishwater Aquaculture in Chennai launched two technology products to enhance aquaculture. NOVACIDE-ALF, an anti-lice formulation, and NOVATAN-AMS, an autotrophic microbial solution to mitigate nitrite, are commercially produced by M/s Alpha Biologicals in Nellore, Andhra Pradesh, to improve shrimp and fish farming.

Growth of Organic and Sustainable Shrimp Production is Impacting Shrimp Market Revenue

As consumers become more health-conscious and environmentally aware, the demand for organic and sustainably sourced shrimp is rising. This trend encourages producers to adopt eco-friendly practices, improve traceability, and minimise environmental impact, boosting market competitiveness. Certifications like ASC and BAP promote sustainable practices and spur producers to adopt greener farming methods.

Technological Advancements in Shrimp Farming is Driving Shrimp Market Growth

Innovations in shrimp farming, such as recirculating aquaculture systems (RAS) and automation, are improving production efficiency, reducing disease risks, and increasing yields. These advancements make shrimp farming more sustainable and profitable. According to the FAO, China became the top importer of shrimp in early 2023, with imports rising by 33.5% to 254,230 tons compared to 2022.

Rising Demand for Frozen and Processed Shrimp is Boosting Shrimp Market Opportunities

Global demand for frozen and processed shrimp is increasing, driven by convenience and extended shelf life. This encourages manufacturers to invest in processing technologies that enhance quality while catering to consumer preferences for quick, ready-to-cook meals. In April 2024, Pacific Seafood launched a new range of frozen shrimp products to meet the growing demand for convenient meal solutions.

Focus on Traceability and Transparency is Driving Demand of the Shrimp Market

As consumers seek more transparency regarding the sourcing of their food, including shrimp, companies are implementing traceability systems to ensure responsible sourcing practices. New regulations from the European Commission, effective from February 2024, require enhanced traceability for imported seafood, including shrimp, to ensure sustainability and ethical sourcing.

Shrimp Market Trends

Shrimp Demand Is Growing Due to a New Tradition of Catering to Flexitarian Lifestyles

The shrimp industry is changing as consumers' tastes shift. More flexitarians and pescatarians now choose healthier proteins. The flexitarian trend has an impact on the rise in seafood demand. Consumers see shrimp as a sustainable alternative to meat rich in omega-3 fatty acids. Buyers now focus on convenience leading to more high-value and ready-to-cook shrimp products. Concerns about the environment push farms to adopt greener practices. These changes show how shrimp has become popular in varied diets securing its place in the global seafood market.

Shrimp Market Growth Factors

Market expansion is driven by sustainable seafood options and increased emphasis on adding high protein.

The shrimp market is growing with consumers making sustainable seafood choices due to health and environmental concerns. Greater awareness of the ways responsible aquaculture benefits communities and sea animals is also increasing demand. Celebrity endorsement and consumption of high protein rich foods drive this further with shrimp being positioned as a healthy choice. Moreover, sustainable seafood certification schemes and sustainable lifestyles campaigns promote responsible sourcing. With increasing customers looking for sustainable seafood, there are industry actors taking up eco-friendly aquaculture practices to ensure long-term growth while also preserving marine ecosystems and empowering coastal communities.

The shrimp market is growing with consumers opting for health-oriented, high-protein diets and sustainable seafood products. The awareness of environmentally sustainable seafood consumption is on the rise in the U.S., generating greater demand for sustainably harvested shrimp. The U.S. restaurant and retail sectors more often collaborate with certified fisheries that adhere to ethical sources and conservation methods. Sustainable fishing practices enhance shrimp production efficiency and reduce the adverse effects on the environment. Furthermore, digital traceability technology assists U.S. consumers in confirming authenticity of sourcing. As international fisheries become greener, the market is treated to consistent supplies of high-quality shrimp, sustaining sustainability and nutrition trends globally.

Globalization of indigenous goods with the rise of online sales.

Globalization of indigenous products, facilitated by online sales, is considerably boosting demand for seafood in the global market. Consumers globally now have access to varied, high-quality products, such as shrimps, from various locations. The Asia-Pacific region, being a large producer of seafood, gains with increased market coverage as e-commerce links suppliers to global buyers.

With increasing demand for distinctive and eco-friendly choices, small fisheries have the capability to dominate the global market with responsibly harvested decapod crustacean species. This move serves increasing demand for high-end, ethically procured seafood due to concerns by consumers regarding sustainability and ease.

Besides, online platforms enhance transparency such that the buyers are able to audit sourcing and sustainability programs. With changing global food trends, the global market for shrimps expands due to accessibility and eco-friendly choices. Through technology and sustainable sourcing, the industry offers long-term stability while adapting to evolving consumer habits, with sustainable seafood becoming more accessible.

Restraining Factors

Conflicts over trade between developed economies limit market expansion.

Disputes between major economies are constraining the expansion of the shrimp market, with the ongoing trade war causing uncertainty in global trade. Disputes in trade among China, the U.S., and Russia have disrupted supply chains, causing prices to fluctuate and regulatory challenges. The disputes complicate it for exporters to obtain stable markets, affecting production and trade relations worldwide.

Higher tariffs on the export and import ofU.S. seafoodhave also restricted industry expansion. As trade wars escalate, it is more difficult to gain access to low-cost seafood. The U.S. imposed strict importation restrictions on China, suppressing shrimp imports, and China retaliates by placing restrictions on exports. As trade wars disrupt supply chains, international seafood markets incur higher costs and lower availability. The U.S. is in the process of trying to diversify suppliers, while China is on the lookout for alternative customers. These tensions breed uncertainty that drives seafood manufacturers into looking for other markets. Unless disagreements abate, the global seafood sector would struggle to record long-term expansion.

Shrimp Market Segmentation Analysis

By Type Analysis

White Shrimp Segment has a significant market share since it is easily accessible and consumed in all regions.

The white shrimp category has a commanding market share because of its availability and popularity among consumers. White shrimp are less difficult to culture compared to pink and brown shrimp types, have a delicate taste, and contain high protein content, which makes them a mainstay in international seafood markets. Their ability to thrive in diverse aquaculture practices guarantees constant supply, thereby increasing their demand. Moreover, white shrimp proteins are in great demand by health-oriented consumers, making them popular in various regions and cuisines.

Availability and nutritional values of white shrimps play a significant role in their position in the global decapod crustaceans market. Due to their richness in omega-3 fatty acids, white shrimps are in demand for their health values, such as enhanced heart and brain function. Their ready availability in food and retail markets guarantees an assured demand. The adaptability of white shrimps to a variety of dishes ranging from mere home cooking to gourmet seafood platters enhances their international marketability. Their facile cultivation, nutritional excellence, and consistent consumer demand propel their market growth further, solidifying their leadership in the seafood market.

By Form

The frozen shrimp market is picking up considerable momentum in the global market because of its long shelf life, ease of use, and extensive availability. Freezing process maintains the freshness, flavor, and nutritional content of decapod crustaceans, providing high-quality products to consumers. India, Vietnam, Ecuador, and Indonesia are major producers, and international trade is driven by the import and export of fish and seafood products. The demand for shrimps is increasing in markets like the U.S., China, Japan, and Europe, where supermarkets, hypermarkets, and online stores feature frozen seafood prominently.

Technological innovations in the freezing process have enhanced shrimp storage and shipping, enabling companies to minimize waste while retaining high quality. Increased growth of e-commerce has further increased convenience, with frozen shrimp becoming a choice for customers due to ease of access. As more and more people develop a preference for easy-to-cook and easy-to-store seafood products, frozen shrimp remains at the top in the retail market, enhancing its presence.

In comparison to canned seafood, frozen shrimp has more natural taste without too many texture-enhancing additives. Although canned seafood is still favored for its convenience, frozen shrimp is commonly used for home preparation because of its fresh flavor and wide range of culinary uses. Consequently, frozen shrimp has a dominant position in the seafood market, satisfying health-aware and convenience-oriented consumers globally.

By End-user Analysis

Commercial segment to lead due to rising consumption of seafood in restaurants.

The commercial segment in the end-user segment is witnessing tremendous growth as seafood restaurants become increasingly popular and consumers increasingly opt for high-quality decapod crustaceans. With consumers increasingly looking for premium dining, restaurants across the globe are importing fresh and frozen shrimp, crabs, and lobsters to cater to demand. This trend is especially prevalent in markets like North America, Europe, and Asia-Pacific, where seafood-based cuisines fuel market growth. The presence of varied decapod crustaceans, as well as cutting-edge culinary preparation methods, has reinforced the leading position of the commercial segment within the global industry. Additionally, collaborations between restaurant chains and seafood suppliers guarantee regular supplies of superior products, underpinning the commercial sector's leading position.

As the commercial sector continues to flourish, the household segment is also growing based on heightened seafood consumption in homes. Consumers now buy high-quality raw decapod crustaceans to imitate restaurant-grade dishes. The growth of e-commerce and better cold chain logistics has further aided this movement. The household segment in the global market profits from the availability of frozen and fresh seafood in supermarkets, online stores, and specialty shops. With the rise in seafood consumption globally, the global market for decapod crustaceans is expanding, fueled by restaurant demand as well as home cooking trends. This two-way growth guarantees a stable supply chain and a robust future for the seafood sector.

By Distribution Channel Analysis

Shift in consumer purchase behavior from conventional to online channels to support growth.

The change in consumption pattern from traditional retail to digital is fuelling the expansion of shrimp products in the market. With technological developments in aquaculture, there are more shrimp products now accessible through offline and online channels. The e-commerce revolution has changed the distribution channels by cutting down on physical store dependence. While supermarkets and hypermarkets are still popular, specialty stores today lead the charge in the selling of high-value shrimp products and fish products. The consumer is now increasingly dependent on specialty stores and online retailers for fresh seafood as well as frozen seafood.

The ease of use of online channels has increased demand for shrimp products to a large extent, thereby making them available to consumers around the world. Enhanced cold chain logistics and sound delivery services have ensured that seafood is available easily via online purchase. The consumer now has a preference for online channels when it comes to fresh, frozen, and value-added shrimp products, minimizing physical store visits. This trend is consolidating the digital seafood market, further growing global fish consumption.

By Species

Sustainable farming, aquaculture advancements, premium quality, and global availability to propel demand for various kinds.

Penaeus Vannamei, Penaeus Monodon, Macrobrachium Rosenbergii, and other species of shrimp are picking up because of their popularity in world seafood markets. Penaeus Vannamei, also called whiteleg shrimp, holds the largest share because of its rapid growth rate, tolerance to multiple aquaculture systems, and low cost. Penaeus Monodon, also called black tiger shrimp, continues to be sought after for its larger size, better quality, and insatiable consumer demand in high-priced seafood markets worldwide in Asia and Europe.

On the other hand, Macrobrachium Rosenbergii, or giant freshwater prawn, is becoming popular because of its nutritional value and tolerance to varied water conditions. Other niche shrimp species are also gaining popularity because of their distinct flavors and sustainability. Increased sustainable farming practices, government policies favoring shrimp aquaculture, and increasing global demand for seafood further fuel the growth of these species. Their growing distribution in retail, food service, and internet environments enhances their presence in the global market.

By Product Category

Peeled, shell-on, cooked, and breaded shrimp products are gaining global market traction.

Peeled, shell-on, cooked, breaded, and other value-added shrimp products are increasingly popular in the international shrimp market as a result of growing consumer interest in convenience and variety in seafood. Peeled shrimp are very popular for convenience, while shell-on shrimp maintain natural flavors, making them attractive to seafood lovers. Cooked shrimp are suited to the ready-to-eat market, saving meal preparation time, and breaded shrimp are favorite items in fast-food outlets and restaurant chains, increasing demand globally.

Increased e-commerce platforms and enhanced cold chain logistics have brought these shrimp products closer to consumers across the world. Health-conscious consumers opt for high-protein, low-fat seafood products, thus increasing demand for processed shrimp products. Advances in packaging and freezing technologies provide longer shelf life and freshness, thereby boosting market growth. The increasing popularity of international cuisines and restaurant-quality food at home has also boosted demand for a variety of shrimp products in retail and foodservice channels.

Regional Insights

The shrimp market is globally known to expand due to aquaculture, which is influential in catering to the growing demand. Asia-Pacific is the leading region owing to its large scale shrimp farming, with aquaculture techniques, especially in countries such as China, India, Vietnam, and Indonesia. Latin America, with the primary example of Ecuador, is also supporting the export of shrimp to North America and Europe. The demand for sustainably sourced aquatic foods that marine fisheries cannot meet has resulted in ever-increasing reliance on aquaculture in developed regions such as the U.S. and Europe. Advances in technology and government support provide momentum to this high-value industry and guarantee its continuous growth. Meanwhile, the market in the Middle East and Africa is becoming more and more significant, directing the investment of aquaculture toward improvement in domestic production. Growing demand for seafood will, therefore, enhance productivity in shrimp farming and trade networks that will continue to propel the global shrimp market.

The Asia-Pacific shrimp market commands world production with the push of advanced aquaculture methods and growing consumer demand. China, India, Vietnam, and Indonesia are among the leading nations in shrimp farming, serving both local and foreign markets. Growing disposable incomes and larger foodservice markets further drive market expansion, turning shrimp into a staple protein commodity. The APAC market is supported by robust export networks, especially to Europe and North America. The APAC market also gains from technological innovations in aquaculture that increase yield and sustainability to satisfy global demand for high-quality shrimp. As seafood consumption increases, the Asia-Pacific market keeps growing, further solidifying its position as the world's dominant shrimp market.

North America shrimp market growth is steady thanks to growing consumers' demand for quality decapod crustaceans. Higher demand for protein-based diets as well as a flexitarian lifestyle has fueled seafood interest in a sustainable manner, with shrimp gaining popularity as the go-to. Convenience is among the drivers with frozen, peeled, and ready-to-eat shrimp products getting more sales. Within decapod crustaceans, brown shrimps are especially sought after for their rich flavor and use in many different cuisines. Wild-caught and farmed shrimp demand is still on the increase, sustained by technological progress in aquaculture. As a major importer of decapod crustaceans, the region imports shrimp from Asia and Latin America to supply increasing demand. Sustainability issues have further promoted responsible sourcing and environmentally friendly approaches in the decapod crustaceans sector.

The European market for decapod crustaceans is expanding fast due to increased demand for quality seafood and sustainable procurement. The consumption leaders are Spain, France, and Italy, which prefer wild-caught and cultivated decapod crustaceans due to their full flavors and nutritional qualities. The trend toward healthier food habits and proteinaceous food items has also boosted demand, with shrimps being a consumer favorite in homes and restaurants. Though Europe is dependent on imports, decapod crustaceans are imported mainly from the APAC region and North America to supply the market demand. Increasing demand for sustainable and traceable seafood has increased regulation and green sourcing. As the consumption level is still growing, investment in sustainable aquaculture and innovative processing methods is anticipated to bolster the decapod crustaceans industry to drive consistent growth in the European decapod crustaceans market.

The shrimps market in South American nations, especially Ecuador, is increasing as a result of increased global demand for premium decapod crustaceans. Ecuador is a dominant force when it comes to shrimp farming, exporting premium species to Asia, Europe, and North America. Improved farming methods and sustainable farming have solidified the position of the region in the international market, positioning decapod crustaceans as a prime economic stimulant. In the Middle East and Africa, the demand for decapod crustaceans is also increasing with rising seafood consumption. Investment in seafood farming and better cold storage facilities is driving the supply of fresh and frozen shrimp. Increased consumer demand for protein diets has driven the demand for decapod crustaceans, while government programs drive local market growth. With improving infrastructure, the Middle East and Africa are becoming key drivers in the international decapod crustaceans market.

List of Key Companies in Shrimp Market

Market players in the decapod crustaceans industry focus on growth, sustainability, and innovation to attain a high market presence. Key strategies include improved aquaculture practices to maximize decapod crustaceans production, thus increasing yield and promoting greater disease resistance. Global players put a huge amount into research and development for technologically advanced shrimp feed that will speed up growth while alleviating pollution to the environment. A partnership between farmers and companies, in which businesses track supply chains and boost aquaculture efficiency, could soon follow.

The Indian market is of vital importance to the supply of global decapod crustaceans, with producers emphasizing sustainable aquaculture practices to address international standards. Indian shrimp exporters are reaching out further by entering strategic partnerships with international seafood suppliers and improving processing facilities. As a hub of importance, the Indian market also receives support from the government, which promotes eco-friendly farming methods and technological innovations.

In reference to the supply of global decapod crustaceans, the Indian market holds considerable importance in production by promoting practices in aquaculture in compliance with international standards. Indian shrimp exporters reach further to form strategic alliances with global seafood suppliers by increasing their processing facilities. With a supported hand from the government and essential measures for eco-friendly farming and innovation, the Indian market implicates its global relevance.

Companies outside India are augmenting production through automation and artificial intelligence herein refining their tracking system to ensure quality and sustainability. Industry leaders are also establishing their foothold in high-growth markets by purchasing local producers and forming joint ventures. The global surge in seafood popularity has also encouraged these companies to create distribution networks that increase the availability of fresh and frozen decapod crustaceans. With growing demand worldwide, businesses are determined to optimize aquaculture, ensure logistics automation, and improve their processing capabilities in order to be competitive in this constantly changing market of decapod crustaceans.

The shrimp market key players specialise in a wide range of seafood, including shrimp, fish, and shellfish. They are committed to providing high-quality, sustainably sourced products, working closely with global suppliers to ensure freshness and traceability. With a focus on innovation, these companies continuously enhance their operations, maintaining the highest food safety standards and addressing the growing demand for environmentally responsible seafood.

Mazzetta Company, LLC

Based in Chicago, United States, and founded in 1976, it specialises in seafood and frozen foods, offering a range of products including shrimp and fish. The company is committed to sustainability, quality, and responsible sourcing, aiming to meet global demand with ethically produced products.

Apex Frozen Foods Ltd.

Established in 1995 and headquartered in India, Apex is a major exporter of frozen shrimp. Known for high-quality, sustainably sourced products, the company serves international markets with an emphasis on food safety, innovation, and environmental responsibility, making it a key player in the frozen seafood sector.

Seaprimexco Vietnam

Founded in 1994, and based in Can Tho, Vietnam, Seaprimexco is a leading producer and exporter of shrimp. The company focuses on processing, packaging, and distributing high-quality shrimp to global markets, with a commitment to sustainability and stringent quality control in its production processes.

Liveris Afentoulis & Co.

Established in 1970 and based in Athens, Greece, the company operates in the seafood industry, focusing on supplying high-quality seafood, particularly shrimp, to international markets. The company is known for sustainable sourcing, innovative processing methods, and a commitment to maintaining high product quality standards.

Companies Covered

• Mazzetta Company, LLC
• Apex Frozen Foods Ltd.
• Seaprimexco Vietnam
• Liveris Afentoulis & Co.
• Grand Ocean Seafoods Co., Ltd
• Charoen Pokphand Foods PCL
• Grupo Iberica Congelados, S.A
• Ocean More Foods Co., Limited
• Aqua Star
• Pacific Seafood
• Santa Priscila
• Thai Union Group PCL
• Avanti Feeds Ltd.
• Clearwater Seafoods Inc.
• High Liner Foods Inc.
• Marine Harvest
• Maruha Nichiro Corporation
• Nippon Suisan Kaisha
• Nordic Seafoods A/S
• Surapon Foods

Key Industry Developments

• In December 2024, Ace Aquatec and the Shrimp Welfare Project launched a portable shrimp stunning system, enhancing sustainability and efficiency. Thailand's Sea Farms became the first adopter, with plans for wider implementation across seafood suppliers, producers, and supermarkets.
• In December 2024, ADQ and Korea's Aqua Development initiated a pilot shrimp farm in KEZAD, UAE, through innovative, land-based aquaculture technologies for increased sustainability, increased local production of shrimp, and minimization of dependence on seafood imports with the aid of advanced technology.
• In August 2024, Thailand’s BIOTEC, NSTDA, and Kasetsart University launched ShrimpGuard, a bacteriophage-based solution to combat Vibriosis in shrimp farming, reducing antibiotic use and antimicrobial resistance, with funding from IDRC Canada and the UK’s Department of Health and Social Care.
• In February 2024, Prime Shrimp launched Soy Ginger, a sauced frozen shrimp inspired by Asian cuisine. Featuring a rich butter-based sauce, it offers bold flavors and convenience, ready in under 10 minutes, available online and at select grocery stores.
• In December 2023, Auchan, BioMar, Edpacif, and the Earthworm Foundation launched a responsible shrimp product line, minimizing carbon footprint through sustainable feed, improved farming practices, and the Mr. Goodfish label to promote responsible seafood consumption in Ecuador.
• In July 2023, FloGro Fresh, a UK-based RAS shrimp farm, received planning approval for its Crowland site and will launch at scale, producing 250 metric tons of vannamei shrimp annually, with the first harvest expected in early 2026.